{"id":2957,"date":"2021-05-21T06:35:48","date_gmt":"2021-05-21T06:35:48","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2957"},"modified":"2026-04-01T10:56:11","modified_gmt":"2026-04-01T10:56:11","slug":"building-your-first-seo-strategy","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/","title":{"rendered":"Building your first SEO strategy: 3 points to include"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Getting started with search engine optimization can feel daunting, but the basics are easy to learn. Once you&#8217;ve got a solid <\/span><span style=\"font-weight: 400;\">understanding of the fundamentals<\/span><span style=\"font-weight: 400;\">, like what SEO stands for and why it matters for a business, you&#8217;re ready to start actually creating a strategy for your business. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It won&#8217;t come together overnight, but a few days of consistent research and steady planning can put you on the path to link building and ranking in your target audience&#8217;s search queries. To help make the process easier for you, here are three essential components of a solid SEO strategy that you don&#8217;t want to overlook.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/#Web_Structure_Optimization\" title=\"Web Structure Optimization\">Web Structure Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/#Intent_Practices\" title=\"Intent Practices\">Intent Practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/#Your_Goals\" title=\"Your Goals\">Your Goals<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/#Chatbot_Helps_User_Experience\" title=\"Chatbot Helps User Experience\">Chatbot Helps User Experience<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Web_Structure_Optimization\"><\/span><span style=\"font-weight: 400;\">Web Structure Optimization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your site needs three often forgotten components to do its best:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Strong internal links<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Breadcrumbs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta descriptions<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Internal links help create a &#8220;web&#8221; for Google&#8217;s search engine spiders to &#8220;crawl.&#8221; This makes it easier for the search engine to index the information on your site and match it to relevant searches. Breadcrumbs are navigation menus on your site that allow users to easily jump from one position to another. It provides structure, and it lets them know exactly where they are at any point in time. An example would be the small links at the top of a blog that looks something like this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">[Company Name] &gt; Blog &gt; [Category]<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A person reading a post could look up and easily select the category to see similar content. Likewise, they could also easily click on &#8220;blog&#8221; to be redirected to your main blog page and scroll through all your posts. Meta descriptions are an integral part of code, but they get overlooked in favor of all the on-page and content optimization tactics available today. But you should never forget to personally write a keyword-oriented meta description. This added element makes it even easier for Google to categorize the information on your page.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Intent_Practices\"><\/span><span style=\"font-weight: 400;\">Intent Practices<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Intent SEO helps you rank higher based on <\/span><span style=\"font-weight: 400;\">fulfilling search intent<\/span><span style=\"font-weight: 400;\">. Whether they want to learn something or find a local business, companies that invest in <a href=\"https:\/\/www.safaridigital.com.au\/seo-services\/\" target=\"_blank\" rel=\"noopener\">strategic SEO services<\/a> that are grounded in intent\u2014rather than search volume\u2014consistently rank higher than their competitors and earn more. You don&#8217;t need to revolve your entire strategy around user intent, but you definitely shouldn&#8217;t keep it on the backburner either. Intent search engine optimization enables Google and other search engines to provide users with the closest match to their query. A <a href=\"https:\/\/www.link-assistant.com\/rank-tracker\/\">rank tracker<\/a> or a similar tool can help you find intent keywords suitable for your pages.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Elements like featured snippets are intended to give immediate answers to what they want to know; your goal as a business is to get seen as soon as possible by providing content that Google deems both relevant and valuable. For instance, when users search for specific information, such as <a href=\"https:\/\/outreachmonks.com\/link-building-mistakes-to-avoid\/\">link building mistakes<\/a>, it&#8217;s essential that the content they find is not only optimized for search engines but also highly relevant and informative to satisfy their search intent.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_Goals\"><\/span><span style=\"font-weight: 400;\">Your Goals<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A beginner&#8217;s mistake is to focus solely on <a href=\"https:\/\/www.dandymarketing.co.uk\/seo\/seo-packages-what-needs-to-be-included\/\" rel=\"nofollow\">meeting the criteria of good SEO<\/a> and not actually setting specific goals for themselves. You need search engine optimization metrics and objectives to help shape and refine your strategy. Once you have <\/span><span style=\"font-weight: 400;\">visitors and conversions<\/span><span style=\"font-weight: 400;\">, you&#8217;ll be better equipped to make adjustments that match your audience&#8217;s needs and behaviors. Google Analytics will be your go-to hub for all the information about <\/span><span style=\"font-weight: 400;\">how your site is performing<\/span><span style=\"font-weight: 400;\">, including how much traffic your strategy is driving and what pages are doing the best and worst. Goals, like conversions, email subscriptions and lower bounce rates, all help you improve your SEO with real-world insight rather than attempting to just outperform everyone. In addition, <a href=\"https:\/\/userp.io\/link-building-services\/\">hiring link building experts<\/a> will positively impact your SEO strategy in the long run.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Chatbot_Helps_User_Experience\"><\/span>Chatbot Helps User Experience<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There is a lot of emphasis placed on the technical aspects of SEO, i.e. the on-page efforts. Then there are the off-page efforts like organic <a href=\"https:\/\/www.voilanorbert.com\/blog\/link-building-outreach\/\" rel=\"nofollow\">link building<\/a> and public relations tactics However, many times we forget about the user experience itself. It has long been thought that click through rate and dwell time on the page are two factors that search engines take into account when determining organic positions. There is where the benefit of a chatbot comes into play, especially if you are building out an eCommerce site.<\/p>\n<p>New, potential, and existing customers all want to know they are being heard. Chatbots are an amazing type of artificial intelligence that allow users to feel like they are being heard, addressing their questions and concerns, all while allowing a company\/site to assist their customer base 24\/7. While there isn\u2019t a substitute for real live human interaction, a chatbot is an effective way to buy you time until the visitor is able to connect with one.<\/p>\n<blockquote><p><a href=\"https:\/\/app.botsify.com\/register\">Get Register<\/a> to Botsify or learn more about SEO Strategy from our <a href=\"https:\/\/botsify.com\/blog\">Blogs<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Getting started with search engine optimization can feel daunting, but the basics are easy to learn. Once you&#8217;ve got a solid understanding of the fundamentals, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/\"> <span class=\"screen-reader-text\">Building your first SEO strategy: 3 points to include<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":85,"featured_media":2959,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Building your first SEO strategy: 3 points to include<\/title>\n<meta name=\"description\" content=\"Create a winning SEO strategy with ease! Learn the 3 essential points to include for better rankings and effective search engine optimization\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Building your first SEO strategy: 3 points to include\" \/>\n<meta property=\"og:description\" content=\"Create a winning SEO strategy with ease! Learn the 3 essential points to include for better rankings and effective search engine optimization\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-21T06:35:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T10:56:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/seo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Drew Allen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Drew Allen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/\"},\"author\":{\"name\":\"Drew Allen\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/811de4a9c092a4a089c2778776a0b365\"},\"headline\":\"Building your first SEO strategy: 3 points to include\",\"datePublished\":\"2021-05-21T06:35:48+00:00\",\"dateModified\":\"2026-04-01T10:56:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/\"},\"wordCount\":830,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/seo.jpg\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/\",\"url\":\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/\",\"name\":\"Building your first SEO strategy: 3 points to include\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/building-your-first-seo-strategy\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/seo.jpg\",\"datePublished\":\"2021-05-21T06:35:48+00:00\",\"dateModified\":\"2026-04-01T10:56:11+00:00\",\"description\":\"Create a winning SEO strategy with ease! 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