{"id":2928,"date":"2021-05-17T05:44:36","date_gmt":"2021-05-17T05:44:36","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2928"},"modified":"2023-01-25T13:22:52","modified_gmt":"2023-01-25T13:22:52","slug":"customer-experience-the-key-to-customer-retention","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/","title":{"rendered":"Customer Experience: The Key To Customer Retention"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">No matter what type of business you run, enhancing your customer experience can increase customer retention. That is why many businesses invest in customer experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And as per a study, 33% of businesses invest in customer experience to improve customer retention.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2929\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/image2.png\" alt=\"\" width=\"1200\" height=\"719\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/image2.png 1200w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/image2-300x180.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/image2-1024x614.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/image2-768x460.png 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p><a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/#:~:text=Customer%20experience%20is%20your%20customers,how%20your%20company%20treats%20them.&amp;text=The%20good%20news%20is%20that,increase%20retention%2C%20satisfaction%20and%20revenue.\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Customer experience\u00a0is your customers\u2019 perception of how your business treats them. The perception that they have of your company can affect their behaviors and build feelings and memories that will make them loyal customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If they like how you treat them, they will do business with you for a long time and may even endorse you. There are many things that you can do to make your customers like you.<\/span><\/p>\n<p><b>Here are some effective ways to make your customers like you and your brand:<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting to know your customers and determining their preferences<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Exceeding your customers\u2019 expectations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicating regularly with your customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implementing feedback systems<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rewarding your VIP customers<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering fast delivery and easy returns<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.innopharmaeducation.com\/news\/digital-transformation-guide---what-is-it-and-the-4-main-areas\"><span style=\"font-weight: 400;\">Adopting digital transformation<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rewarding your loyal advocates\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s dig into the strategies in detail so that you can implement them to boost customer experience and retain your customers:<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662c43a930c7c\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662c43a930c7c\"  type=\"checkbox\" id=\"item-662c43a930c7c\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#Know_your_customers_and_determine_your_preferences\" title=\"Know your customers and determine your preferences\">Know your customers and determine your preferences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#Exceed_your_customers%E2%80%99_expectations\" title=\"Exceed your customers\u2019 expectations\">Exceed your customers\u2019 expectations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#Communicate_on_a_regular_basis_with_your_customers\" title=\"Communicate on a regular basis with your customers\">Communicate on a regular basis with your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#Reward_your_VIP_customers\" title=\"Reward your VIP customers\">Reward your VIP customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#Offer_fast_delivery_and_easy_returns\" title=\"Offer fast delivery and easy returns\">Offer fast delivery and easy returns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#Adopting_digital_transformation\" title=\"Adopting digital transformation\">Adopting digital transformation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#Reward_your_loyal_advocates\" title=\"Reward your loyal advocates\">Reward your loyal advocates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Know_your_customers_and_determine_your_preferences\"><\/span><b>Know your customers and determine your preferences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In what can be considered a shocking revelation, a study found a huge gap between<\/span><span style=\"font-weight: 400;\"> companies that think they are offering stellar customer experience (80%) instead of customers who say they received stellar customer service (8%).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2931\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/image1.png\" alt=\"\" width=\"692\" height=\"443\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/image1.png 692w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/image1-300x192.png 300w\" sizes=\"(max-width: 692px) 100vw, 692px\" \/><\/p>\n<p><a href=\"https:\/\/www.superoffice.com\/blog\/customer-retention-tips-with-crm-software\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Humans have a strong, natural desire to be understood. If your customers sense that their need is being met, they will opt for your business over other businesses that treat them as merely another customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It is thus crucial to invest time in getting to know your customers and their preferences and build real relationships with them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Applying intelligent customer engagement is a great way to do that. Tools like <\/span><span style=\"font-weight: 400;\">Messenger can be used for offering customer service. There are also tools like Drift that will let you talk with your clients while they browse your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These engagement channels can help you to gather customer insight and understand them better. You can then work with your customer service teams to discover patterns and react to the insight you create.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Further, you can find out how customers interact with your site using a user behavior tracking tool like Google Analytics. Tools as such can offer you insights, including time on page and bounce rate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you collect the behavioral data, you will come to know what your audience finds it difficult to understand, what they dislike, and how you can build a more enhanced website experience.<\/span><\/p>\n<p>Also read; <a href=\"https:\/\/www.innopharmaeducation.com\/news\/digital-transformation-guide---what-is-it-and-the-4-main-areas\">Digital Transformation: Your Guide to the Industry<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Exceed_your_customers%E2%80%99_expectations\"><\/span><b>Exceed your customers\u2019 expectations<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Exceeding your customers\u2019 expectations is one of the surest ways to retain them. But you should be consistent here. <\/span><span style=\"font-weight: 400;\">If you can\u2019t meet your customers\u2019 expectations, you may end up losing them.<\/span> <span style=\"font-weight: 400;\">Statistics suggest that after one\u00a0negative experience, <\/span><a href=\"https:\/\/www.helpscout.com\/75-customer-service-facts-quotes-statistics\/\"><span style=\"font-weight: 400;\">51%<\/span><\/a><span style=\"font-weight: 400;\"> of\u00a0clients\u00a0will stop doing business with that company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, <\/span><a href=\"https:\/\/www.helpscout.com\/75-customer-service-facts-quotes-statistics\/\"><span style=\"font-weight: 400;\">studies<\/span><\/a><span style=\"font-weight: 400;\"> have found out that customers in America tell an average of 15 people about a bad customer service experience, and they tell 11 people about a good\u00a0experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to exceed your customers\u2019 expectations is by personalizing the experience, as in the end, customers make that one purchase as they can relate to some aspects of your brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Since no customer is the same, you need to personalize the customer experience by studying their needs and goals. When you build an emotional connection with your customer by communicating with them, you will be able to exceed their expectations consistently.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another great strategy is to follow up with your customers post-sale. Stay in touch with your customer persistently even after he\/she had completed a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, you can add info on upcoming promotions or offers and send weekly or bi-weekly newsletters. You can also surprise them on their birthday or anniversary with a personalized greeting, perhaps, along with a cake. It will turn a satisfied customer into a happy one. And happy customers are more likely to remain loyal to your brand.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Communicate_on_a_regular_basis_with_your_customers\"><\/span><b>Communicate on a regular basis with your customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">By communicating regularly with your customers, you are showing that you value them. One way to communicate is to provide well-timed updates and progress reports.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also ask for performance feedback through surveys or phone calls. Your customer will feel valued when you ask for their opinion. Don\u2019t forget to implement their suggestions and revise them as required.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you can recommend new offerings, upgrades, and product or service improvements that will create a better customer experience. Plus, make it a note to say \u201cThank You\u201d regularly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reward_your_VIP_customers\"><\/span><b>Reward your VIP customers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are using <a href=\"https:\/\/www.zendesk.com\/sell\/crm\/\">CRM software<\/a>, the data collected there can let you know which of your accounts are making you the most profit. These are your VIP customers which you\u00a0want to retain.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you know who brings you the most revenue, you will be able to allocate your time and resources more efficiently and\u00a0increase your cross-selling or upselling odds.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have some incentives to give away, utilize them to reward your VIPs. It will increase their loyalty. Also remember that customized <a href=\"https:\/\/www.handwrytten.com\/\">thank you cards<\/a> are a thoughtful and inexpensive way to show your customers that you appreciate their business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Offer_fast_delivery_and_easy_returns\"><\/span><b>Offer fast delivery and easy returns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you are an e-commerce business, delivery and returns are two of the main consumer concerns. The way you manage the last\u00a0leg of the\u00a0delivery\u00a0process\u00a0will give you a competitive edge and help you to retain customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There will be cases when consumers want to return and replace the product. If you can simplify that process, it will ease your customers\u2019 worries and also encourage them to return to your online store.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Adopting_digital_transformation\"><\/span><b>Adopting digital transformation<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/whatfix.com\/digital-transformation\/\"><span style=\"font-weight: 400;\">Why digital transformation<\/span><\/a><span style=\"font-weight: 400;\">? One of the main benefits of digital transformation is that it enhances the customer experience. As people become more and more tech-savvy, customers\u2019 demand for multiple touchpoints is growing. Mobile apps, live chat, social media, you name it, and customers want them all as they can improve customer experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Digital transformation also offers the customers manifold options and choices for the products or services they desire to buy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And in order for a business to sustain and grow, it needs to identify different groups of buyers and their journeys, educate the customers, get back to them, and follow up. This process allows the businesses to discover the right value to offer the buyers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, when businesses use tools such as CRM software, CMS, automation, and analytics tools, they are able to deliver a better experience.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reward_your_loyal_advocates\"><\/span><b>Reward your loyal advocates<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers often take the extra step to recommend your product or service to people in their circle. If your customer is doing that, let them know that you notice and appreciate it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the least, say thanks. It reveals that you\u2019re paying attention, and you value their free endorsement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also <a href=\"https:\/\/www.ecommercemarketingpodcast.com\/best-wix-referral-apps\/\">reward your brand advocates with a referral program<\/a>. For instance,\u00a0<\/span><a href=\"https:\/\/docs.helpscout.com\/article\/1158-referral-program\"><span style=\"font-weight: 400;\">you can offer your customers a $200 Amazon gift card<\/span><\/a><span style=\"font-weight: 400;\">\u00a0when they refer a person who turns into a customer.<\/span><\/p>\n<p>Also check: <a href=\"https:\/\/www.studocu.com\/\">StuDocu<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><b>Wrapping Up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Retaining customers is not easy with the cutthroat competition out there in every industry. However, by following the strategies mentioned in this article, you will be able to form a long-lasting, emotional bond with your customers and retain them.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start by understanding your customers, communicate with them regularly, reward your VIP customers, offer fast delivery and easy returns, adopt digital transformation and reward your loyal advocates.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No matter what type of business you run, enhancing your customer experience can increase customer retention. That is why many businesses invest in customer experience.\u00a0 &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/\"> <span class=\"screen-reader-text\">Customer Experience: The Key To Customer Retention<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":83,"featured_media":2934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[284],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Customer Experience: The Key To Customer Retention - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Customer Experience: The Key To Customer Retention - Botsify\" \/>\n<meta property=\"og:description\" content=\"No matter what type of business you run, enhancing your customer experience can increase customer retention. That is why many businesses invest in customer experience.\u00a0 &hellip; Customer Experience: The Key To Customer Retention Read More \u00bb\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-17T05:44:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-01-25T13:22:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/463-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Hazel Raoult\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Hazel Raoult\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/\"},\"author\":{\"name\":\"Hazel Raoult\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/c27bc6192ef0cacfacde6af3b1178454\"},\"headline\":\"Customer Experience: The Key To Customer Retention\",\"datePublished\":\"2021-05-17T05:44:36+00:00\",\"dateModified\":\"2023-01-25T13:22:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/\"},\"wordCount\":1259,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/05\/463-1.jpg\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/\",\"url\":\"https:\/\/botsify.com\/blog\/customer-experience-the-key-to-customer-retention\/\",\"name\":\"Customer Experience: The Key To Customer Retention - 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