{"id":2800,"date":"2021-04-16T05:15:50","date_gmt":"2021-04-16T05:15:50","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2800"},"modified":"2025-07-29T11:56:14","modified_gmt":"2025-07-29T11:56:14","slug":"why-chatbots-are-the-future-of-customer-retention","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/","title":{"rendered":"Why chatbots are the future of customer retention"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Unless you\u2019ve been living under a rock, I guess you\u2019ve heard about customer retention through chatbots.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The question is: do they really work?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And I have proof.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, before we get into the facts, take a look at this image:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2801\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-1.png\" alt=\"\" width=\"556\" height=\"516\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-1.png 556w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-1-300x278.png 300w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">In 2015, Microsoft found that users had an attention span of just <\/span><a href=\"http:\/\/dl.motamem.org\/microsoft-attention-spans-research-report.pdf\"><span style=\"font-weight: 400;\">8 seconds<\/span><\/a><span style=\"font-weight: 400;\">, which is less than the average attention span of a goldfish.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An even more surprising (and recent) study suggests <\/span><a href=\"https:\/\/www.sciencedaily.com\/releases\/2019\/04\/190415081959.htm\"><span style=\"font-weight: 400;\">that the number is narrowing<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We live in the age of universal information and customers are growing tired of it. Each day, they\u2019re overloaded with new courses, new ads, new <\/span><a href=\"https:\/\/blog.appsumo.com\/product-launch-strategy\/\"><span style=\"font-weight: 400;\">product launches<\/span><\/a><span style=\"font-weight: 400;\">, and new everything.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What does this mean for you?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an age where <\/span><a href=\"https:\/\/www.twine.net\/blog\/how-to-build-a-memorable-brand-identity\/\"><span style=\"font-weight: 400;\">every brand is competing for attention<\/span><\/a><span style=\"font-weight: 400;\">, even if you have a solid <\/span><a href=\"https:\/\/morebuzzonline.com\/website-marketing-strategies\/\"><span style=\"font-weight: 400;\">marketing strategy for your website<\/span><\/a><span style=\"font-weight: 400;\">, the only way to stand out is to shift your focus from getting attention to earning the trust of your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s where chatbots come in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss why\u2026\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#Why_trust_is_more_profitable_than_attention\" title=\"Why trust is more profitable than attention\">Why trust is more profitable than attention<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#Why_chatbots_are_key_to_customer_retention\" title=\"Why chatbots are key to customer retention\">Why chatbots are key to customer retention<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#Faster_response_times\" title=\"Faster response times\u00a0\">Faster response times\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#247_availability\" title=\"24\/7 availability\">24\/7 availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#Enhanced_artificial_intelligence\" title=\"Enhanced artificial intelligence\">Enhanced artificial intelligence<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#Personalized_shopping_experiences\" title=\"Personalized shopping experiences\">Personalized shopping experiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#More_customer_insights\" title=\"More customer insights\">More customer insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#Lower_operational_costs\" title=\"Lower operational costs\">Lower operational costs<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#How_to_use_chatbots_to_increase_customer_retention\" title=\"How to use chatbots to increase customer retention\">How to use chatbots to increase customer retention<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#1_Automate_customer_support\" title=\"1. Automate customer support\">1. Automate customer support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#2_Provide_helpful_resources\" title=\"2. Provide helpful resources\">2. Provide helpful resources<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#3_Include_a_photo\" title=\"3. Include a photo\">3. Include a photo<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#4_Provide_fast_responses\" title=\"4. Provide fast responses\">4. Provide fast responses<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#5_Have_a_backup_plan\" title=\"5. Have a backup plan\">5. Have a backup plan<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/#Conclusion\" title=\"Conclusion\">Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_trust_is_more_profitable_than_attention\"><\/span><b>Why trust is more profitable than attention<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s easier and cheaper to drive sales from repeat customers than it is to acquire new ones.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once existing customers trust your brand, they\u2019re <\/span><a href=\"https:\/\/www.edelman.com\/sites\/g\/files\/aatuss191\/files\/2019-07\/2019_edelman_trust_barometer_special_report_in_brands_we_trust.pdf\"><span style=\"font-weight: 400;\">more likely<\/span><\/a><span style=\"font-weight: 400;\"> to return.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2802\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-2.png\" alt=\"\" width=\"512\" height=\"269\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-2.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-2-300x158.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at eCommerce retail giants like <\/span><a href=\"https:\/\/litextension.com\/blog\/shopify-vs-amazon-comparison\/\"><span style=\"font-weight: 400;\">Amazon<\/span><\/a><span style=\"font-weight: 400;\">, for example. The company spent decades building audience trust, and, as a result, direct traffic to the site makes up <\/span><a href=\"https:\/\/www.statista.com\/statistics\/623555\/distribution-of-amazon-traffic-by-source\/\"><span style=\"font-weight: 400;\">57%<\/span><\/a><span style=\"font-weight: 400;\"> of its total traffic \u2014 a strong indication that many online shoppers start their purchasing journey on Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But <\/span><a href=\"https:\/\/millo.co\/client-relations\"><span style=\"font-weight: 400;\">building long-term relationships with your audience<\/span><\/a><span style=\"font-weight: 400;\"> doesn\u2019t happen overnight (if only it were that easy). So how can you <\/span><a href=\"https:\/\/woorise.com\/customer-retention-tools-to-make-your-customers-come-back-for-more\"><span style=\"font-weight: 400;\">increase customer retention<\/span><\/a><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improving your customer service is a good place to start.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is easier said than done, of course, but the reality is customers are unlikely to return if your business delivers poor customer service. Using chatbots can <\/span><span style=\"font-weight: 400;\">improve the customer experience<\/span><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/hyax.com\/post\/jordan-belfort-reinvented-himself-with-content\"><span style=\"font-weight: 400;\">drive more sales<\/span><\/a><span style=\"font-weight: 400;\">. Improving customer experience through <\/span><a href=\"https:\/\/thedigitalprojectmanager.com\/helpdesk-software\/\"><span style=\"font-weight: 400;\">customer support<\/span><\/a><span style=\"font-weight: 400;\"> has proven to increase revenue up to 15% while also boosting customer satisfaction by around 20%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That said, let\u2019s look at why chatbots are the future of customer retention, as well as a few practical tips you can implement into your online operations.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_chatbots_are_key_to_customer_retention\"><\/span><b>Why chatbots are key to customer retention<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbots are programs powered by <a href=\"https:\/\/www.avenga.com\/our-expertise\/ai-services\/\">artificial intelligence<\/a> (AI) software, and simulate digital conversations, using natural language processing (NLP), with users through websites and messaging applications. NLP helps chatbots understand customer questions and requests and reply back to messages with the appropriate response (think Siri and Alexa).\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019ve ever reached out to a company for help, there\u2019s a good chance you\u2019ve interacted with a <\/span><span style=\"font-weight: 400;\">chatbot development<\/span><span style=\"font-weight: 400;\">. The use of bots is accelerating at a rapid pace. Global revenue from the chatbot market is expected to reach an estimated <\/span><span style=\"font-weight: 400;\">$454.8 million<\/span><span style=\"font-weight: 400;\"> dollars by 2027 (up from $40.9 million in 2018).<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2803\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-3.png\" alt=\"\" width=\"1034\" height=\"706\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-3.png 1034w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-3-300x205.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-3-1024x699.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-3-768x524.png 768w\" sizes=\"(max-width: 1034px) 100vw, 1034px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.statista.com\/statistics\/1007392\/worldwide-chatbot-market-size\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The driving force behind this growth is quite simple \u2014 <\/span><a href=\"https:\/\/shanebarker.com\/blog\/best-conversational-ai-platforms\/\"><span style=\"font-weight: 400;\">chatbots help companies<\/span><\/a><span style=\"font-weight: 400;\"> provide better and faster customer service at scale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s take a closer look at the major reasons why chatbots are the future of <\/span><a href=\"https:\/\/www.adzooma.com\/blog\/customer-longevity-and-loyalty\/\"><span style=\"font-weight: 400;\">customer retention<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Faster_response_times\"><\/span><b>Faster response times\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">We live in a hyper-connected world: Social media platforms like Facebook provide updates in real-time, and <\/span><a href=\"https:\/\/www.founderjar.com\/best-ecommerce-platforms\/\"><span style=\"font-weight: 400;\">eCommerce platforms<\/span><\/a><span style=\"font-weight: 400;\"> like Amazon let you choose same- or next-day delivery<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The result of this connectivity? Consumers today are increasingly impatient, and even the slightest shipping delay can create unpleasant shopping experiences.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The same also holds true for customer service. An estimated <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/live-chat-go-to-market-flaw\"><span style=\"font-weight: 400;\">90%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers rate immediate responses as important when they have a customer service question.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2804\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-4.jpg\" alt=\"\" width=\"1156\" height=\"760\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-4.jpg 1156w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-4-300x197.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-4-1024x673.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-4-768x505.jpg 768w\" sizes=\"(max-width: 1156px) 100vw, 1156px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/live-chat-go-to-market-flaw\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what counts as \u201cimmediate\u201d? According to Hubspot\u2019s research, it\u2019s 10 minutes or less.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Faster response times are ideal as <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/live-chat-go-to-market-flaw\"><span style=\"font-weight: 400;\">two-thirds of consumers<\/span><\/a><span style=\"font-weight: 400;\"> say that waiting for customer service is the most frustrating aspect of online shopping.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers today want quick answers and they want them <\/span><i><span style=\"font-weight: 400;\">now<\/span><\/i><span style=\"font-weight: 400;\">. Fail to meet those expectations and your customers likely won\u2019t come back.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where chatbots come in handy. Visitors on your site can interact with a chatbot and quickly get help with any customer service inquiries they might have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots even help companies get more <\/span><a href=\"https:\/\/learn.genbook.com\/5-ways-to-use-facebook-to-get-more-appointments\/\"><span style=\"font-weight: 400;\">online bookings<\/span><\/a><span style=\"font-weight: 400;\">. A Facebook chatbot is an ideal example of such a case.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"247_availability\"><\/span><b>24\/7 availability<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Customers may not be able to get help if your customer service team only operates during local business hours, and it\u2019s impractical for your customer service team to schedule <\/span><a href=\"https:\/\/hive.com\/blog\/run-virtual-meetings\/\"><span style=\"font-weight: 400;\">virtual meetings <\/span><\/a><span style=\"font-weight: 400;\">with every single customer. And if they can\u2019t get help, they\u2019ll likely look for an alternative, causing you to lose a sale. Plus, they are able to operate globally and respond in various languages, think of it as a self-service <\/span><span style=\"font-weight: 400;\">translation service<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Many companies already offer 24\/7 customer support\u2014even provide FAQ pages and create <\/span><a href=\"https:\/\/breadnbeyond.com\/explainer-videos\/\"><span style=\"font-weight: 400;\">explainer videos<\/span><\/a><span style=\"font-weight: 400;\">, but handling queries around the clock isn\u2019t exactly cheap and requires substantial resources.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots are a more cost-effective solution and allow you to respond to customers 24 hours a day, 7 days a week. So whether it\u2019s early in the morning or way past midnight, customers can always get the information they need. In fact, <\/span><a href=\"https:\/\/www.invespcro.com\/blog\/chatbots-customer-service\/\"><span style=\"font-weight: 400;\">64%<\/span><\/a><span style=\"font-weight: 400;\"> of online users say that 24-hour service is the biggest benefit of chatbots customer services reps. For example, this <\/span><a href=\"https:\/\/florinroebig.com\/car-accidents\/florida\/tampa\/\"><span style=\"font-weight: 400;\">trial attorney\u2019s office<\/span><\/a><span style=\"font-weight: 400;\"> offers a 24\/7 chatbot with a real person responding on the other side of the screen.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2805\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-5.png\" alt=\"\" width=\"1600\" height=\"1033\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-5.png 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-5-300x194.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-5-1024x661.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-5-768x496.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-5-1536x992.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/florinroebig.com\/car-accidents\/florida\/tampa\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Enhanced_artificial_intelligence\"><\/span><b>Enhanced artificial intelligence<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Understanding customer needs is key for growing a successful business, and allows you to deliver even better customer experiences. (Customers are willing to pay up to a <\/span><a href=\"https:\/\/www.pwc.com\/us\/en\/advisory-services\/publications\/consumer-intelligence-series\/pwc-consumer-intelligence-series-customer-experience.pdf\"><span style=\"font-weight: 400;\">16%<\/span><\/a><span style=\"font-weight: 400;\"> premium on products and services just by meeting and understanding their needs.)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots today are able to understand more complex queries, which allows them to detect intent and <\/span><a href=\"https:\/\/www.ringcentral.co.uk\/gb\/en\/blog\/definitions\/customer-engagement-strategy\/\"><span style=\"font-weight: 400;\">engage customers<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Propel PLM has a chatbot that redirects customers based on their intent. If they are just browsing, the chatbot will recommend other interesting articles and blog posts. While reading <\/span><a href=\"https:\/\/www.propelplm.com\/blog\/the-complete-guide-to-value-chain\"><span style=\"font-weight: 400;\">this article about value chains<\/span><\/a><span style=\"font-weight: 400;\"> on their blog, the chatbot will recommend other relevant articles.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2806\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-6.png\" alt=\"\" width=\"1600\" height=\"814\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-6.png 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-6-300x153.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-6-1024x521.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-6-768x391.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-6-1536x781.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.propelplm.com\/blog\/the-complete-guide-to-value-chain\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Personalized_shopping_experiences\"><\/span><b>Personalized shopping experiences<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Yet another reason why chatbots are the future of customer retention is their ability to deliver more personalized shopping experiences. A good example of this is the recommendation engine Amazon uses to display products based on customers\u2019 order history.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But you don\u2019t have to be as big as Amazon to take advantage of this technology.\u00a0 For instance, if you had an educational company that <\/span><a href=\"https:\/\/www.onehourprofessor.com\/best-online-course-platforms\/\"><span style=\"font-weight: 400;\">built online courses<\/span><\/a><span style=\"font-weight: 400;\"> for a particular niche, having the ability to customize the recommendations your students get based on prior purchases could be extremely beneficial.\u00a0\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/rocketium.com\/academy\/how-to-build-an-effective-personalization-strategy-for-ecommerce-businesses\/\"><span style=\"font-weight: 400;\">Personalization<\/span><\/a><span style=\"font-weight: 400;\"> helps businesses deliver more relevant offers on their <\/span><a href=\"http:\/\/kamayobloggers.com\/best-landing-page-software\"><span style=\"font-weight: 400;\">landing pages<\/span><\/a><span style=\"font-weight: 400;\">. A survey from McKinsey &amp; Company, a management consulting firm, found that <\/span><a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/personalizing-the-customer-experience-driving-differentiation-in-retail\"><span style=\"font-weight: 400;\">80%<\/span><\/a><span style=\"font-weight: 400;\"> of consumers <\/span><i><span style=\"font-weight: 400;\">want<\/span><\/i><span style=\"font-weight: 400;\"> personalized experiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, chatbots aren\u2019t limited to providing just customer support. They can be used to welcome back returning customers and help them make purchasing decisions. And depending on users\u2019 responses, bots can direct customers to the appropriate product page to make a purchase. And if customers are interested in learning more about a topic, your bot can provide links to relevant guides and tutorials on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, Breadcrumbs has a chatbot that asks different questions depending on what pages you are visiting on their site. For their <\/span><a href=\"https:\/\/breadcrumbs.io\/email-verification\/\"><span style=\"font-weight: 400;\">email verifier<\/span><\/a><span style=\"font-weight: 400;\"> feature, the bot is for example asking if you are \u201clooking for your best leads\u201d.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2807\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-7.png\" alt=\"\" width=\"512\" height=\"298\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-7.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-7-300x175.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/breadcrumbs.io\/email-verification\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"More_customer_insights\"><\/span><b>More customer insights<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Soliciting customer feedback is always valuable. Not only does it show you value customers\u2019 opinions, but it also lets you know where you can improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition to customer retention, chatbots are great for garnering user feedback. By understanding your customers, you can anticipate and remove any obstacles that might stand in the way of them completing another purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Roughly <\/span><a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/assets\/pdf\/salesforce-state-of-the-connected-customer-report-2019.pdf\"><span style=\"font-weight: 400;\">73%<\/span><\/a><span style=\"font-weight: 400;\"> of customers expect companies to understand their needs, so use chatbots to get feedback from your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example of how IKEA uses its chatbot to gain customer insights.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2808\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-8.png\" alt=\"\" width=\"768\" height=\"510\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-8.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-8-300x199.png 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.smartinsights.com\/marketplace-analysis\/customer-analysis\/how-ikea-are-innovating-in-customer-research\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">IKEA can identify areas of improvement with these insights. In this case, it looks like the furniture brand needs to make it easier for its customers to complete a purchase.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lower_operational_costs\"><\/span><b>Lower operational costs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Being responsive to your customers is key to increasing retention, but if you\u2019re a growing business, you might not have the resources to bring on and train a team of customer support representatives. And even then, support teams can only handle so many requests at a time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots reduce operational costs by speeding up response times, allowing support teams to focus on more complex issues.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A study from Juniper Research predicted that chatbots will save businesses <\/span><a href=\"https:\/\/www.juniperresearch.com\/new-trending\/analystxpress\/july-2017\/chatbot-conversations-to-deliver-8bn-cost-saving\"><span style=\"font-weight: 400;\">$8 billion<\/span><\/a><span style=\"font-weight: 400;\"> by 2022. That figure is only expected to grow as more industries use <\/span><span style=\"font-weight: 400;\">chatbots to streamline customer service<\/span><span style=\"font-weight: 400;\">. Using one in your own business means lower overhead costs and increased profits.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2809\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-9.jpg\" alt=\"\" width=\"750\" height=\"706\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-9.jpg 750w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-9-300x282.jpg 300w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.juniperresearch.com\/new-trending\/analystxpress\/july-2017\/chatbot-conversations-to-deliver-8bn-cost-saving\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So far we\u2019ve looked at the <\/span><i><span style=\"font-weight: 400;\">what<\/span><\/i><span style=\"font-weight: 400;\"> of chatbots and the value they provide. Now let\u2019s look at the <\/span><i><span style=\"font-weight: 400;\">how<\/span><\/i><span style=\"font-weight: 400;\"> \u2014 how you can use them to increase <\/span><a href=\"https:\/\/hyperise.com\/blog\/6-ways-to-increase-customer-retention\/\"><span style=\"font-weight: 400;\">customer retention<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_to_use_chatbots_to_increase_customer_retention\"><\/span><b>How to use chatbots to increase customer retention<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customers have more choices than ever before, so if they\u2019re not satisfied with your product or service, they can simply search for other alternatives. The same is equally true if the customer service you provide fails to meet their expectations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To increase <\/span><a href=\"https:\/\/www.designwizard.com\/blog\/customer-loyalty-programs\"><span style=\"font-weight: 400;\">customer loyalty<\/span><\/a><span style=\"font-weight: 400;\">, you need to focus on their needs. Whether you\u2019re an <\/span><a href=\"https:\/\/www.pixpa.com\/ecommerce\/stores\"><span style=\"font-weight: 400;\">eCommerce business<\/span><\/a><span style=\"font-weight: 400;\"> or a service provider, here\u2019s how you can use chatbots to increase customer retention and <\/span><a href=\"https:\/\/mailshake.com\/blog\/sales-closing-techniques\/\"><span style=\"font-weight: 400;\">close more sales<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Automate_customer_support\"><\/span><b>1. Automate customer support<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chatbots are essentials for customer service and provide relief to your teams because they can be <\/span><a href=\"https:\/\/meetfox.com\/en\/blog\/marketing-automation-for-your-small-business\"><span style=\"font-weight: 400;\">automated<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the questions going through chatbots are product questions. Answering inquiries like \u201cWhat is your refund policy?\u201d or \u201cWhat is the status of my order?\u201d over and over again just isn\u2019t the best use of your support team\u2019s time when they could be focused on other tasks instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead of having someone from your customer service team answer these questions, program a bot to <\/span><a href=\"https:\/\/dmpro.app\/top-5-instagram-automated-direct-messenger-2019\/\"><span style=\"font-weight: 400;\">automatically respond<\/span><\/a><span style=\"font-weight: 400;\"> with <\/span><a href=\"https:\/\/wordable.io\/content-optimization\/\"><span style=\"font-weight: 400;\">optimized content<\/span><\/a><span style=\"font-weight: 400;\">. This gives your team more time to handle more complex projects than trying to retain customers who are waiting for an answer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at the following example of how <\/span><a href=\"https:\/\/preply.com\/\"><span style=\"font-weight: 400;\">Preply<\/span><\/a><span style=\"font-weight: 400;\"> automates customer support.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In Preply\u2019s chat window, customers have the option to search for articles in their extensive knowledge base before contacting support, streamlining the process.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Provide_helpful_resources\"><\/span><b>2. Provide helpful resources<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Visitors to your site might have additional questions or they may need help with a purchasing decision; this can especially be the case if you offer similar products with different features.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots can be programmed to provide visitors with helpful resources, including redirect links to tutorials or relevant educational articles on your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also program them to provide helpful resources to your visitors as Joy Organics does.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2810\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-12.jpg\" alt=\"\" width=\"1600\" height=\"966\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-12.jpg 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-12-300x181.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-12-1024x618.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-12-768x464.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-12-1536x927.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Users can click on Joy Organics\u2019 provided resources to get more information on certain topics; and if they have additional questions, they can always start a conversation with the support team. The content shared by the chatbot must be free from grammatical errors. Run down the content through a tool like <\/span><a href=\"https:\/\/getcodeless.com\/grammarly-review\/\"><span style=\"font-weight: 400;\">Grammarly<\/span><\/a><span style=\"font-weight: 400;\"> or <a href=\"https:\/\/www.grammarcheck.ai\/\">GrammerCheck<\/a><br \/>\n<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Include_a_photo\"><\/span><b>3. Include a photo<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/botsify.com\/\">Chatbots<\/a> can be scary when you don\u2019t know who\u2019s answering on the other side. If visitors have questions but think a robot will answer the chat, they might leave.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Adding photos of your <\/span><a href=\"https:\/\/botsify.com\/blog\/8-ways-ai-assistants-are-transforming-customer-support\/\"><span style=\"font-weight: 400;\">customer support<\/span><\/a><span style=\"font-weight: 400;\"> team will reduce the apprehension of using a chatbot and receiving automated answers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out how <\/span><a href=\"https:\/\/goaura.com\"><span style=\"font-weight: 400;\">GoAura<\/span><\/a><span style=\"font-weight: 400;\"> adds photos to their chatbot.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2811\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-13.jpg\" alt=\"\" width=\"1600\" height=\"877\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-13.jpg 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-13-300x164.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-13-1024x561.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-13-768x421.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-13-1536x842.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Adding a photo gives a more personal touch to your chatbot, which makes customers more likely to use them because they can \u201csee\u201d who\u2019s on the other end.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Provide_fast_responses\"><\/span><b>4. Provide fast responses<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned before, a common customer pet peeve is having to wait for customer support. Customers today simply don\u2019t want to wait to get help, especially if they\u2019re experiencing issues with your products or services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, your customer chat function should feature an expected wait time for a response. This lets customers know how long they can expect to wait and if they should return later in the day.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this example from <\/span><a href=\"https:\/\/reply.io\"><span style=\"font-weight: 400;\">Reply<\/span><\/a><span style=\"font-weight: 400;\">, the sales platform displays when the next member of the customer support team will be online.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2812\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-14.jpg\" alt=\"\" width=\"1600\" height=\"1010\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-14.jpg 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-14-300x189.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-14-1024x646.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-14-768x485.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-14-1536x970.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to this feature, visitors know exactly when they can expect a response from Reply\u2019s team; choosing to wait for a response or returning later for assistance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your customer support team isn\u2019t available 24 hours a day, displaying an \u201caway\u201d message and giving customers the option to provide their email and query is a good approach, just like Frevvo does with its <\/span><a href=\"https:\/\/frevvo.com\"><span style=\"font-weight: 400;\">workflow automation software<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2813\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-15.jpg\" alt=\"\" width=\"1600\" height=\"988\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-15.jpg 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-15-300x185.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-15-1024x632.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-15-768x474.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-15-1536x948.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Thanks to the away message, customers know that someone will get back to them during office hours.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another idea to integrate with your chatbot is to offer a texting option for <\/span><a href=\"https:\/\/www.cloudtalk.io\/blog\/factors-influencing-service-quality-in-a-call-center\"><span style=\"font-weight: 400;\">direct support via phone<\/span><\/a><span style=\"font-weight: 400;\">, but the operation starts on your website. This <\/span><a href=\"https:\/\/www.legacyhealing.com\/new-york\/\"><span style=\"font-weight: 400;\">treatment center in New York<\/span><\/a><span style=\"font-weight: 400;\"> is a great example of that strategy<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2814\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-16.jpg\" alt=\"\" width=\"1600\" height=\"955\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-16.jpg 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-16-300x179.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-16-1024x611.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-16-768x458.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-16-1536x917.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/www.legacyhealing.com\/new-york\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">)\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This strategy is mostly used in the health industry. Indeed, it is easier to talk via phone to a patient than on a live chat. But starting the conversation on your website will always be the fastest way to get more patients. Here\u2019s another example with <\/span><a href=\"https:\/\/betteraddictioncare.com\/drugs\/\"><span style=\"font-weight: 400;\">BetterAddictionCare<\/span><\/a><span style=\"font-weight: 400;\"> which is also using the text approach to get in touch with potential patients.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2816 size-medium\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-17-174x300.png\" alt=\"\" width=\"174\" height=\"300\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-17-174x300.png 174w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-17-593x1024.png 593w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/vikas-17.png 632w\" sizes=\"(max-width: 174px) 100vw, 174px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">(<\/span><a href=\"https:\/\/betteraddictioncare.com\/drugs\/\"><span style=\"font-weight: 400;\">Image Source<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Have_a_backup_plan\"><\/span><b>5. Have a backup plan<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">While chatbots can streamline customer support and increase retention, it\u2019s important to have a backup plan in case visitors are unable to get the help they need. A survey of more than 1,000 U.S. consumers found that <\/span><a href=\"https:\/\/www.cgsinc.com\/en\/resources\/2019-CGS-Customer-Service-Chatbots-Channels-Survey\"><span style=\"font-weight: 400;\">86%<\/span><\/a><span style=\"font-weight: 400;\"> still prefer interacting with a real person. Don\u2019t hesitate to send <\/span><span style=\"font-weight: 400;\">a welcome email<\/span><span style=\"font-weight: 400;\"> or call them, just to name a few ideas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s perfectly acceptable to have chatbots provide helpful resources and answer frequently asked questions, but you should also give customers the option to reach a customer service representative.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a bot doesn\u2019t understand a query, program it to redirect users to a live person, allowing your support team to assist customers with more complex issues or make use of any <\/span><a href=\"https:\/\/www.getmailbird.com\/email-management-software\/\"><span style=\"font-weight: 400;\">email management<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/encharge.io\/saas-tools\/\"><span style=\"font-weight: 400;\">marketing tools<\/span><\/a><span style=\"font-weight: 400;\"> they have in place.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span><b>Conclusion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer retention is absolutely essential for every business. Loyal customers are ultimately more profitable as they tend to spend more money on a trusted brand, and more likely to spread the word about your business, which, in turn, means free marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But retaining customers isn\u2019t exactly easy. If you fail to <\/span><a href=\"https:\/\/instasize.com\/blog\/5-fundamentals-to-boost-your-customer-focus\"><span style=\"font-weight: 400;\">meet their expectations<\/span><\/a><span style=\"font-weight: 400;\"> or deliver customer service in a <\/span><a href=\"http:\/\/venngage.com\/blog\/timeline-template\/\"><span style=\"font-weight: 400;\">timely<\/span><\/a> <span style=\"font-weight: 400;\">manner<\/span><span style=\"font-weight: 400;\">, your customers are likely to look for other alternatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way to increase customer retention is with chatbots. These <\/span><a href=\"https:\/\/www.flyingvgroup.com\/blog\/2020\/07\/29\/5-ways-ai-set-to-transform-digital-marketing-2020\/\"><span style=\"font-weight: 400;\">AI-powered programs<\/span><\/a><span style=\"font-weight: 400;\"> allow you to provide fast response times and can even be programmed to help your customers make purchases or schedule appointments.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re looking for a chatbot to grow your business and <\/span><a href=\"https:\/\/bulk.ly\/social-media-chatbots\/\"><span style=\"font-weight: 400;\">engage your customers<\/span><\/a><span style=\"font-weight: 400;\">, then <\/span><a href=\"https:\/\/botsify.com\/\"><span style=\"font-weight: 400;\">get started today with Botsify<\/span><\/a><span style=\"font-weight: 400;\">. Our platform makes it easy for customers to reach you, and getting started is easy with our drag-and-drop interface and templates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And should you have any questions, don\u2019t hesitate to get in touch with our team.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Unless you\u2019ve been living under a rock, I guess you\u2019ve heard about customer retention through chatbots.\u00a0 The question is: do they really work? Yes. And &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/why-chatbots-are-the-future-of-customer-retention\/\"> <span class=\"screen-reader-text\">Why chatbots are the future of customer retention<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":79,"featured_media":2817,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why chatbots are the future of customer retention strategy<\/title>\n<meta name=\"description\" content=\"Learn how chatbots drive customer retention through instant support, personalization, and round-the-clock service that builds will and trust.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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