{"id":2783,"date":"2021-04-13T06:11:25","date_gmt":"2021-04-13T06:11:25","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2783"},"modified":"2025-07-29T11:51:36","modified_gmt":"2025-07-29T11:51:36","slug":"boost-your-rankings-with-long-form-content","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/","title":{"rendered":"5 ways to boost your rankings with long-form content (with 3 great examples)"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There are quite a few things to keep in mind when <\/span><a href=\"https:\/\/botsify.com\/blog\/rank-at-1-with-these-7-seo-tips\/\"><span style=\"font-weight: 400;\">optimizing your website for search engines<\/span><\/a><span style=\"font-weight: 400;\">. There are, of course, the basics: producing helpful and relevant content and a user-friendly design. In short, an overall outstanding user experience (UX). However, there are also other contributors to getting great search engine results pages (SERP) rankings. Long-form content is one of those.<\/span><\/p>\n<p><a href=\"http:\/\/blog.canirank.com\/does-long-content-rank-better\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Various studies<\/span><\/a><span style=\"font-weight: 400;\"> have looked at the relationship between content length and search engine results pages (SERP) rankings. And, the conclusion seems to be that long-form content does perform better. But, while there is clear evidence showing that longer is better, the exact reasons behind such a trend are still vague.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One possible explanation could be that long-form content is better optimized. Another, that it\u2019s more likely to earn links. Finally, page dwell time also plays a role. All this shows that investing in the production of long-form articles really does pay off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So what does this mean for brands? Is there an exact number of words you should target? Well, there\u2019s no consensus about that. But you can expect to fare well with word counts that range<\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-long-should-your-blog-posts-be-faq\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">from 2,000 to 2,500<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, keep in mind that not all long-form content is good content that will help you rank better. If you want to secure the top positions on SERPs, you\u2019ll need to create something that <a href=\"https:\/\/www.smartlinks.ai\/\">generates backlinks<\/a> and social shares. Furthermore, you\u2019ll want to ensure that what you publish truly is helpful and valuable.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, are you ready to roll up your sleeves? If the answer is yes, these are the top tips on using long-form content to boost your rankings.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#1_Know_Your_Target_Audience\" title=\"1. Know Your Target Audience\">1. Know Your Target Audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#2_Conduct_Keyword_Research\" title=\"2. Conduct Keyword Research\">2. Conduct Keyword Research<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#3_Pay_Attention_to_Formatting_and_Design\" title=\"3. Pay Attention to Formatting and Design\">3. Pay Attention to Formatting and Design<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#4_Stay_Fresh\" title=\"4. Stay Fresh\">4. Stay Fresh<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#5_Employ_Internal_Linking\" title=\"5. Employ Internal Linking\">5. Employ Internal Linking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#Examples_of_Long-Form_Content_Done_Right\" title=\"Examples of Long-Form Content Done Right\">Examples of Long-Form Content Done Right<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#Neil_Patel\" title=\"Neil Patel\">Neil Patel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#Ecopreneurist\" title=\"Ecopreneurist\">Ecopreneurist<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#GILI\" title=\"GILI\">GILI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#Waitbutwhy\" title=\"Waitbutwhy\">Waitbutwhy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#Final_Thoughts\" title=\"Final Thoughts\">Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Know_Your_Target_Audience\"><\/span><b>1. Know Your Target Audience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2784\" aria-describedby=\"caption-attachment-2784\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2784 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-2.jpg\" alt=\"Know Your Target Audience\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-2.jpg 2000w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-2-300x200.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-2-1024x682.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-2-768x512.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-2-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-2784\" class=\"wp-caption-text\">Target audience, marketing segmentation, customers care, labour market, customer relationship management (CRM) and team building concepts.<\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/depositphotos.com\/stock-photos\/target-audience.html?qview=86049558\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">depositphotos.com<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">First of all, to boost your rankings and widen your reach, you will need to narrow things down.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can\u2019t appeal to absolutely everyone, attract all age and demographic groups, and rank for all possible keywords. That\u2019s impossible. More importantly, it\u2019s unnecessary if you\u2019re running a company blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, to achieve high rankings, you need to write about the things that will attract your target audience. Try to <a href=\"https:\/\/supple.com.au\/write-content-that-ranks\/\">create content<\/a> that they will find interesting. Go for industry-related topics \u2013 these will bring in visitors that could eventually become your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In highly competitive industries, concentrate on specific issues that haven\u2019t been intensively covered. Choose niche topics, but still, make sure that they have a satisfactory search volume and are of interest to your target audience. This simple trick can give you initial visibility and something to build on.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, to find the best content ideas, you\u2019ll need to get to know your potential audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For a great content strategy, you will need to address your audience\u2019s concerns. Answer their questions with relevant, thoroughly-researched articles written by knowledgeable, experienced writers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a person comes across your website, realizes they haven\u2019t found what they were looking for, and leaves right away, it will ruin some very <\/span><a href=\"https:\/\/backlinko.com\/hub\/seo\/bounce-rate\" rel=\"nofollow\"><span style=\"font-weight: 400;\">important ranking metrics<\/span><\/a><span style=\"font-weight: 400;\">. Therefore, it will make winning the top SERP positions practically impossible.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Conduct_Keyword_Research\"><\/span><b>2. Conduct Keyword Research<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To reach your prospective audience and meet their needs, conduct meticulous<\/span><a href=\"https:\/\/moz.com\/beginners-guide-to-seo\/keyword-research\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">keyword research<\/span><\/a><span style=\"font-weight: 400;\">. Find out what they search for and what sort of searches can bring them to your blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keyword research and optimization is a demanding process. It requires dedication, but the results can be rewarding. You\u2019re not only going to get inspiration for new content ideas, but you\u2019ll also get insights into the exact phrasing you should use to maximize your SEO efforts. Simply put, the more you use the exact words that people tend to type in their search engines, the bigger the chance to rank for those terms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, don\u2019t go over the top with this. Stuffing your long-form content with keywords risks damaging the actual value of the article, yielding the opposite effect of what you\u2019re after. A simple rule of thumb for using keywords in articles is: if it looks unnatural \u2013 don\u2019t do it. If it\u2019s going to make your piece unreadable \u2013 definitely don\u2019t do it.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2785 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-3.png\" alt=\"Conduct Keyword Research\" width=\"1950\" height=\"1520\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-3.png 1950w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-3-300x234.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-3-1024x798.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-3-768x599.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-3-1536x1197.png 1536w\" sizes=\"(max-width: 1950px) 100vw, 1950px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/databox.com\/seo-statistics\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">databox.com<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Interestingly,<\/span><a href=\"https:\/\/databox.com\/seo-statistics\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">over 70% of SEO specialists<\/span><\/a><span style=\"font-weight: 400;\"> think you should only include 2-5 keywords per post. It\u2019s essential that you use them in strategic places that\u2019ll help you boost your rankings. These include the title, subtitles, introduction, meta description, or title tags.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, there is an increasing tendency for search engine algorithms to focus on semantics and user intent instead of exact matches. So the lesson remains the same \u2013 it\u2019s vital that users find helpful, valuable, well-targeted content. So if you can naturally squeeze in a keyword or two, then definitely do it. But never at the expense of value or readability.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Pay_Attention_to_Formatting_and_Design\"><\/span><b>3. Pay Attention to Formatting and Design<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Making your site easy to browse and your articles highly readable are the two vital UX concerns for every blog owner. This is especially important in the case of long-form content. Users\u2019 attention spans are getting shorter and shorter. Therefore, you need to make sure there are no distractions or obstacles that\u2019ll make it harder for them to stay on the page.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several things you need to pay attention to in this respect. First and foremost \u2013 page loading speed (especially if your pages load bit by bit as users scroll down). You\u2019ll need to optimize the images, remove all unnecessary design elements, and unclutter the code to boost your website\u2019s performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, your content needs to be easily scannable. Most people won\u2019t read every word of an article, and they need to be able to effortlessly find what they want. That\u2019s why you\u2019ll need clear and informative subtitles and a table of contents. It\u2019s also not a bad idea to add jump links, as this helps take readers to the paragraphs they\u2019re interested in.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If a potential customer comes across your piece of content, you want to do everything in your power to keep them reading as long as possible. If they get discouraged because it takes too much time to find the parts they need, they may leave very quickly. And that\u2019s exactly the kind of user behavior that destroys your SEO.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Stay_Fresh\"><\/span><b>4. Stay Fresh<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2786\" aria-describedby=\"caption-attachment-2786\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2786 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-4.jpg\" alt=\"Stay Fresh\" width=\"2000\" height=\"1333\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-4.jpg 2000w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-4-300x200.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-4-1024x682.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-4-768x512.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-4-1536x1024.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-2786\" class=\"wp-caption-text\">red tomatoes on black. top view<\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/depositphotos.com\/stock-photos\/tomato.html?qview=45508801\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">depositphotos.com<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Another parameter that Google takes into consideration is<\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-algorithm-history\/freshness-update\/\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">the freshness of your content<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Generally, it\u2019s a great idea to produce evergreen long-form content. These pieces use time to their advantage to boost authority and <a href=\"https:\/\/marketinglad.io\/buy-backlinks\/\">earn backlinks<\/a> and social shares. However, to use the full potential of this kind of content, you will need to <\/span><a href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/\"><span style=\"font-weight: 400;\">update and refine<\/span><\/a><span style=\"font-weight: 400;\"> it whenever you have the opportunity.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to do this. For example, you can update the articles with new data, new stories, or comments on related current events. Don\u2019t forget to share the updated piece on your social media and let your followers know what sort of new info they can expect to find inside.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Employ_Internal_Linking\"><\/span><b>5. Employ Internal Linking<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Last but not least, remember that the best way to use long-form content to boost your rankings will be to treat it as an entry page for the rest of your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once they\u2019re already on your website, you\u2019ll want to direct your readers to other related pieces that could appeal to them. Remember, the more time they spend browsing your site, the better your SEO results will be.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Even more importantly, if you connect your pages via internal links, it\u2019ll make it easier for Googlebot to crawl and index all your pages. Finally, the authority every page earns is partly transferred through these links to the pages they lead to, so making the most out of this fact is a definite must.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Examples_of_Long-Form_Content_Done_Right\"><\/span><b>Examples of Long-Form Content Done Right<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<figure id=\"attachment_2787\" aria-describedby=\"caption-attachment-2787\" style=\"width: 2000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2787 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-5.jpg\" alt=\"Long-Form Content\" width=\"2000\" height=\"1335\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-5.jpg 2000w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-5-300x200.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-5-1024x684.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-5-768x513.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-5-1536x1025.jpg 1536w\" sizes=\"(max-width: 2000px) 100vw, 2000px\" \/><figcaption id=\"caption-attachment-2787\" class=\"wp-caption-text\">Check mark concept, yes or no dilemma concept with ping pong balls.<\/figcaption><\/figure>\n<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/depositphotos.com\/stock-photos\/done-right.html?qview=223588252\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">depositphotos.com<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">There are many other ranking-boosting tricks you can use when creating long-form content. These include optimizing meta descriptions, URLs, or headlines, as well as utilizing multimedia, inserting social buttons, making pages mobile responsive, and much, much more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But instead of going through all of these, let\u2019s take a quick look at a few examples of long-form content done right. All of the blogs below have done a great job creating content that helped them get to the top rankings in various niches. So, it\u2019s not a bad idea to look to them for some general inspiration.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Neil_Patel\"><\/span><b>Neil Patel<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s start with a household name in the world of marketing \u2013 Neil Patel, an all-around digital marketing expert. His site occupies top SERP positions for a broad range of terms \u2013 from \u201chow to get more traffic\u201d to \u201cwhat tools to use for keyword research.\u201d For the latter, he even manages to win Google\u2019s featured snippet. This comes as a result of long, meticulous work on every aspect of his content and his website.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2788 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-6.jpg\" alt=\"Neil Patel research\" width=\"1724\" height=\"1100\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-6.jpg 1724w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-6-300x191.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-6-1024x653.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-6-768x490.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-6-1536x980.jpg 1536w\" sizes=\"(max-width: 1724px) 100vw, 1724px\" \/><\/p>\n<p><a href=\"https:\/\/www.google.com\/search?q=what+tools+to+use+for+keyword+research\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">Source: google.com<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Notice how he formats the article using short, <\/span><a href=\"https:\/\/neilpatel.com\/blog\/necessary-keyword-research-tools\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">concise paragraphs<\/span><\/a><span style=\"font-weight: 400;\">. He keeps the content carefully partitioned and on point, focusing on the steps you need to take to fulfill concrete goals. All his articles are easily scannable and packed with multimedia to help illustrate the points.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If there was a website that SEO students should dissect to learn the anatomy of SEO-friendly content, it would be this one.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Each Night<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What makes Each Night a great blog is its top-class, science-backed long-form content. However, compared to Neil Patel\u2019s website, it covers a more specific niche, and it doesn\u2019t have such a huge prominence. For this reason, the writers have to focus on methods that suit these circumstances.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, they write about some very narrow sleep-related topics, such as the number of calories you burn sleeping, or how to <\/span><a href=\"https:\/\/eachnight.com\/mattress-guides\/best-hybrid-mattress-for-side-sleepers\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">choose a hybrid mattress if you\u2019re a side sleeper<\/span><\/a><span style=\"font-weight: 400;\">. This is important because the search volume for these queries is significant and competition is not too tough. Consequently, the brand has a fair chance of occupying a place on the first SERP for these searches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once a user has landed on Each Night\u2019s website, internal links lead the intrigued visitor around and keep them engaged. This SEO tactic additionally boosts their traffic and rankings.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Other than that, the blog is full of valuable industry-related content that addresses actual problems of their target audience and helps them find solutions. This is a great way to ensure the growth of a blog to its full potential in the long run.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Elemental Labs<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Elemental Labs specializes in creating electrolyte drinks for professional and enthusiast athletes. What\u2019s interesting about them is that they take an exclusively science-based approach to everything they do. Following this strategy, they\u2019ve turned their blog into a valuable resource for a well-targeted audience. This includes people looking for concrete, research-backed information on nutrition, training, and hydration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you look at their blogs, such as this one about <\/span><a href=\"https:\/\/drinklmnt.com\/blogs\/health\/electrolytes-while-fasting-benefits-and-best-sources\" rel=\"nofollow\"><span style=\"font-weight: 400;\">electrolytes and intermittent fasting<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll identify several successful tactics:\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Each piece of long-form content is signed by an author. Their qualifications and experience are clearly displayed, building authority and driving consumer trust.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<\/ol>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2789 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-7.jpg\" alt=\"elemental labs\" width=\"1999\" height=\"515\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-7.jpg 1999w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-7-300x77.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-7-1024x264.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-7-768x198.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-7-1536x396.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: drinklmnt.com<\/span><\/i><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The articles have a clearly indicated research section with relevant links and explanations. This allows potential customers to check each claim for themselves.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finally, the brand actively engages with potential clients in the comments section. They truthfully answer questions and are open to discussion. This approach fosters a culture of transparency, showing that their objective isn\u2019t to trick consumers. Instead, it\u2019s to help them attain their health and fitness goals.<\/span><\/li>\n<\/ol>\n<h3><span class=\"ez-toc-section\" id=\"Ecopreneurist\"><\/span><b>Ecopreneurist<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The one thing to keep in mind when coming up with a long-form content marketing strategy is that text isn\u2019t always the best way to keep web visitors\u2019 attention. Yes, it\u2019s an irreplaceable format in SEO. But, it can also be tedious to read \u2013 especially if you\u2019re writing long pieces.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For this reason, it\u2019s not a bad idea to find ways to make your long-form blog posts more engaging. Ecopreneurist does it very well.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you look at their <\/span><a href=\"https:\/\/www.ecopreneurist.com\/business\/electricity\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">electricity prices comparison post<\/span><\/a><span style=\"font-weight: 400;\">, you\u2019ll see that it\u2019s a chunky article, counting more than 2000 words. But, because it uses a variety of multimedia formats, it manages to be both informative and engaging at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, the feature image of the article includes an interactive applet. It lets users take a quick test and get the most relevant quote for their needs. Further down, the writer provides <a href=\"https:\/\/wpdatatables.com\/charts-vs-tables\/\" rel=\"nofollow\">tables and charts<\/a> to illustrate their points.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2791 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-8.jpg\" alt=\"Ecopreneurist\" width=\"1999\" height=\"895\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-8.jpg 1999w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-8-300x134.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-8-1024x458.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-8-768x344.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-8-1536x688.jpg 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: ecopreneurist.com<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Then, of course, there are the comparisons, as well as a detailed FAQ section. Both of these answer potential client inquiries, making it more likely for them to spend longer browsing the page and website (boosting the site\u2019s SEO and <\/span><a href=\"https:\/\/botsify.com\/blog\/6-must-have-tools-to-skyrocket-your-website-conversion\/\"><span style=\"font-weight: 400;\">increasing the chances of a conversion<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are all excellent methods for keeping readers engaged, seeing that they\u2019re both visually stimulating and valuable to the brand\u2019s target audience. If you\u2019re looking to invest in more long-form content for your blog, it\u2019s definitely a strategy worth implementing.<\/span><\/p>\n<p>Also Read: <a href=\"https:\/\/www.surefront.com\/blog\/product-lifecycle-management-plm-software-6-things-you-need-to-know\" rel=\"nofollow\"><span id=\"hs_cos_wrapper_name\" class=\"hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_text\" data-hs-cos-general-type=\"meta_field\" data-hs-cos-type=\"text\">Product Lifecycle Management<\/span><\/a><\/p>\n<h3><span class=\"ez-toc-section\" id=\"GILI\"><\/span><b>GILI<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What about brands operating in highly competitive industries? Well, GILI may have the answer. The stand-up paddleboard manufacturer has a rich blog section. However, in addition to using written content to reach relevant audiences, it also makes sure to fully optimize their posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And one of the ways they do this is by targeting common inquiries to win the People Also Ask (PAA) box on Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you take a look at the end section on their post about <\/span><a href=\"https:\/\/www.gilisports.com\/blogs\/sup-expert-advice\/best-inflatable-stand-up-paddle-board-reviews\" rel=\"nofollow\"><span style=\"font-weight: 400;\">finding the best inflatable paddle boards,<\/span><\/a><span style=\"font-weight: 400;\"> you\u2019ll find a variety of keyword-optimized paragraphs that offer high value to consumers interested in purchasing a SUP. They\u2019re concise, to the point, and properly formatted. And, most importantly, they turn a standard long-form article into a complete guide on paddleboard shopping.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2790 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-9.png\" alt=\"GILI\" width=\"1999\" height=\"790\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-9.png 1999w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-9-300x119.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-9-1024x405.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-9-768x304.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-9-1536x607.png 1536w\" sizes=\"(max-width: 1999px) 100vw, 1999px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: gilisports.com<\/span><\/i><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Waitbutwhy\"><\/span><b>Waitbutwhy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Finally, let\u2019s take a look at the remarkably amusing<\/span><a href=\"https:\/\/waitbutwhy.com\/\" rel=\"nofollow\"> <span style=\"font-weight: 400;\">Waitbutwhy<\/span><\/a><span style=\"font-weight: 400;\">. It\u2019s different from the previous examples since it\u2019s not a company blog nor an affiliate site. It doesn\u2019t follow a particular niche, and it\u2019s hardly imaginable that the author has ever bothered himself with making his content SEO-friendly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s difficult to pin down the exact area of interest of Tim Urban, the creator of the website. Let\u2019s just say he ranks first for \u201chow to pick a career,\u201d second for \u201cAI revolution.\u201d And you can find his site somewhere on page two of search results if you type \u201cTrump-Biden debate,\u201d which is ridiculous, considering that this is probably one of the hottest trending topics globally.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most probably, Tim didn\u2019t think about any of the widely acknowledged tricks to boost his rankings. What made his content \u201coptimized\u201d for search engines was his style and his brightness. And, of course, the new perspective he offers on broad and serious subjects. It keeps you engaged, and it\u2019s obsessively well-researched. In short, it\u2019s extremely informative while remaining a lot of fun at the same time.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span><strong>Final Thoughts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2792 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-10.png\" alt=\"lead generation chartflow\" width=\"1490\" height=\"788\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-10.png 1490w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-10-300x159.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-10-1024x542.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-10-768x406.png 768w\" sizes=\"(max-width: 1490px) 100vw, 1490px\" \/><\/p>\n<p><i><span style=\"font-weight: 400;\">Source: wholesomecommerce.com<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">So, what would be the most important lesson for everyone trying to affect their Google rankings with long-form content?\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">The only way to do this is with actual interesting, quality content that people will read and like.<\/span><\/i><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are tips and tricks you can use to give your website an additional little push. But, those are only supplementary. These tips can be seen only as a signpost that should show you a general direction, not guide you through every step of the way. Find your voice, focus on quality, and let your genuine interest in the topic shine through every post.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are quite a few things to keep in mind when optimizing your website for search engines. There are, of course, the basics: producing helpful &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/\"> <span class=\"screen-reader-text\">5 ways to boost your rankings with long-form content (with 3 great examples)<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":78,"featured_media":2793,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 ways to boost rankings with long-form content and examples<\/title>\n<meta name=\"description\" content=\"Learn 5 ways to boost your rankings with long-form content. Use effective strategies and examples to improve SEO and drive more traffic\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 ways to boost rankings with long-form content and examples\" \/>\n<meta property=\"og:description\" content=\"Learn 5 ways to boost your rankings with long-form content. Use effective strategies and examples to improve SEO and drive more traffic\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-13T06:11:25+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T11:51:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1369\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fabi Pina\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fabi Pina\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/\"},\"author\":{\"name\":\"Fabi Pina\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/86d7a0afb5964d545158d81be6219cc2\"},\"headline\":\"5 ways to boost your rankings with long-form content (with 3 great examples)\",\"datePublished\":\"2021-04-13T06:11:25+00:00\",\"dateModified\":\"2025-07-29T11:51:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/\"},\"wordCount\":2673,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-1.jpg\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/\",\"url\":\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/\",\"name\":\"5 ways to boost rankings with long-form content and examples\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/boost-your-rankings-with-long-form-content\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Image-1.jpg\",\"datePublished\":\"2021-04-13T06:11:25+00:00\",\"dateModified\":\"2025-07-29T11:51:36+00:00\",\"description\":\"Learn 5 ways to boost your rankings with long-form content. 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