{"id":2770,"date":"2021-04-08T06:32:35","date_gmt":"2021-04-08T06:32:35","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2770"},"modified":"2025-07-29T12:01:03","modified_gmt":"2025-07-29T12:01:03","slug":"3-ways-to-improve-e-commerce-sales","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/","title":{"rendered":"3 ways to improve e-commerce sales by more than 20%"},"content":{"rendered":"<p><a href=\"https:\/\/conversionxl.com\/blog\/2016-conversion-optimization-report\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">68% of small businesses<\/span><\/a><span style=\"font-weight: 400;\"> don\u2019t have a structured or documented conversion rate optimization (CRO) strategy. <\/span><span style=\"font-weight: 400;\">What does that mean?<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\">It means there are many businesses that you can beat by implementing proper <\/span><b>CRO strategies<\/b><span style=\"font-weight: 400;\">, providing <\/span><b>better customer support<\/b><span style=\"font-weight: 400;\">, <\/span><b>less friction in their shopping experience,<\/b><span style=\"font-weight: 400;\"> and building an <\/span><b>awesome brand<\/b><span style=\"font-weight: 400;\">. A<\/span>ll of which directly contribute to increasing e-commerce sales.<\/p>\n<p><span style=\"font-weight: 400;\">With so many ways to attract visitors and convert them into customers in this article we will discuss three of them:<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.google.com\/document\/d\/1LGn38onw7XUedAzTLRIlRwOmuXpjWtSVALKxuS0c6ow\/edit?pli=1#heading=h.30j0zll\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Using engaging pop-ups and implementing best CRO practices<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.google.com\/document\/d\/1LGn38onw7XUedAzTLRIlRwOmuXpjWtSVALKxuS0c6ow\/edit?pli=1#heading=h.1fob9te\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Providing excellent customer services and reducing friction in the checkout process<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/docs.google.com\/document\/d\/1LGn38onw7XUedAzTLRIlRwOmuXpjWtSVALKxuS0c6ow\/edit?pli=1#heading=h.3znysh7\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Providing consistent messaging across all channels and having straightforward website copy<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Let\u2019s discuss them.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/#1_Use_engaging_pop-ups_and_implement_CRO_best_practice\" title=\"1. Use engaging pop-ups and implement CRO best practice\">1. Use engaging pop-ups and implement CRO best practice<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/#2_Provide_excellent_customer_service_reduce_friction_in_the_checkout_process\" title=\"2. Provide excellent customer service &amp; reduce friction in the checkout process\">2. Provide excellent customer service &amp; reduce friction in the checkout process<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/#3_Provide_consistent_messaging_across_all_channels_and_have_straightforward_page_copy\" title=\"3. Provide consistent messaging across all channels and have straightforward page copy\">3. Provide consistent messaging across all channels and have straightforward page copy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/#The_Bottom_Line\" title=\"The Bottom Line\">The Bottom Line<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Use_engaging_pop-ups_and_implement_CRO_best_practice\"><\/span><b>1. Use engaging pop-ups and implement CRO best practice<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Pop-ups can be an amazing way to draw your visitors\u2019 attention to something you want them to see.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The trick is to have the right design, the right message, and deliver it in the perfect moment.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Sounds simple, but it\u2019s not easy.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Usually, websites tend to surprise visitors with crafty offers, discounts, <a href=\"https:\/\/www.swagbucks.com\/shop\/old-navy-coupons\">various coupons<\/a>, but also to remind them of some unfinished tasks they need to complete or to pursue them to leave their email address.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They can also provide additional information in moments of need and assist in navigating and onboarding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highly engaging pop-ups are a great way to double your chances of converting a greater number of visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, many different tools can help you create beautiful pop-ups, and one of these tools is <\/span><a href=\"https:\/\/www.poptin.com\/popups\/\"><span style=\"font-weight: 400;\">Poptin<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Poptin enables you to create:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engaging pop-ups<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embedded forms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatic emails<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">When it comes to pop-ups, there is a useful drag and drop editor that facilitates the whole customization process to make your pop-ups fit your brand&#8217;s design and look professional.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fun part is you don\u2019t have to know how to write code at all. Anyone can do it.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2774\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/image2.png\" alt=\"poptin\" width=\"637\" height=\"305\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/image2.png 637w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/image2-300x144.png 300w\" sizes=\"(max-width: 637px) 100vw, 637px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can use your pop-ups to your advantage by showing the right offers to the right people at the right time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s why there are various triggers and templates to help you set a particular type of pop-up to appear at the moment when your customer decides to exit your website, after a certain period of time, a certain percentage scrolled, on-click, and similar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using exit-intent pop-ups, you can increase your conversion rates immensely and reduce bounce rates simultaneously.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People tend to buy more when they get the impression that it will pay off, so offering discounts and other incentives is always a good strategy to make more sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/rocketium.com\/academy\/5-proven-steps-of-conversion-optimization-from-a-growth-expert\/\" rel=\"nofollow\">Conversion rate optimization<\/a> is important as the number of visitors who take a certain desired action can drastically affect your business success.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These certain desired actions can be:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Agreeing to subscription<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Signing up for email lists<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Signing up for a trial<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Submitting a contact form<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Purchasing a specific product\/service<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Some of the usual CRO activities you\u2019ll undergo for your e-commerce website are:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Making small changes to the CTA buttons<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Removing distracting elements<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A\/B testing pretty much everything (as long as you have the time and resources)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Besides using pop-ups, use <a href=\"https:\/\/lira.agency\/services\/ecommerce-ppc-management\" rel=\"nofollow\">eCommerce PPC services<\/a> provide your visitors with some quality content, attractive design, and an exceptional user experience. Then, watch your sales grow day by day.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, there\u2019s more.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"2_Provide_excellent_customer_service_reduce_friction_in_the_checkout_process\"><\/span><b>2. Provide excellent customer service &amp; reduce friction in the checkout process<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Fast customer support is essential for pretty much any business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Forrester reports have shown that 44% of consumers believe that live chat is the best feature that an e-commerce portal can have.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You want your prospects to feel like they can ask whatever they want, whenever they want. It should be your priority to provide a fast answer and a solution to any question or obstacle they may face.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People don\u2019t like to wait, and if you put them in a position where they have to wait for a long time to get an answer, they will probably leave your website and go to your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few things to keep in mind:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>A bad customer support team is worse than nothing having one at all.<\/b><span style=\"font-weight: 400;\"> Pay attention to quality and dedicate yourself to creating the best team to deal with your customers. Sometimes, the support team is your only true touching point with your customer.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make it a priority to create meaningful connections with your customers.<\/b><span style=\"font-weight: 400;\"> You want to make them feel special, heard, and addressed.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Personalize their experience.<\/b><span style=\"font-weight: 400;\"> Starting from purchases, understand that everyone buys a product for different personal and emotional reasons. Your customer support should acknowledge that.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Be quick with your responses.<\/b><span style=\"font-weight: 400;\"> People are often busy and don&#8217;t want to waste their time waiting for you to respond. They are usually already angry that they have to reach out in the first place.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ask for feedback<\/b><span style=\"font-weight: 400;\">. Show your customers that you value their opinions. Feedback is also great because it provides insights to help you improve your sales and overall brand.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s also not a bad idea to take a look at some of the <\/span><a href=\"https:\/\/blog.niftypm.com\/the-8-best-project-management-tools-for-startups-2019-6ea73338f8e9\" rel=\"nofollow\"><span style=\"font-weight: 400;\">best project management software<\/span><\/a><span style=\"font-weight: 400;\"> to help you stay in sync with your team and crush your e-commerce sales &amp; goals.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One of the best ways to ensure more e-commerce sales is to <a href=\"https:\/\/www.yieldify.com\/blog\/six-ways-to-use-social-proof-to-increase-your-ecommerce-sales\/\" rel=\"nofollow\">leverage social proof<\/a> as a marketing tool. Make sure to<\/span><b> display your customer&#8217;s reviews and <a href=\"https:\/\/www.price2spy.com\/en\/customer-testimonials.html\" rel=\"nofollow\">testimonials<\/a> on pages that matter<\/b><span style=\"font-weight: 400;\">, such as product and category pages, to increase your conversions significantly. There are lots of plugins nowadays that can automate this kind of work, but even if you do it manually, it provides a great return on investment. You can find some good examples on this <\/span><a href=\"http:\/\/www.betterproposals.io\" rel=\"nofollow\"><span style=\"font-weight: 400;\">website<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also add FAQ pages on your website with all the important information about billing and payment methods, refunds, <a href=\"https:\/\/www.detrack.com\/blog\/the-ultimate-guide-to-e-commerce-shipping-solutions\/\">shipping<\/a>, and similar.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To enable real-time contact, you can <a href=\"https:\/\/botsify.com\/blog\/website-chatbots-vs-live-chat-which-one-should-you-use-in-2025\/\">add live chats<\/a> to your e-commerce website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Live chats are very useful as they provide interaction within a chatbox while still on the website and help you provide your prospects with important information.<\/span><\/p>\n<p><a href=\"https:\/\/premio.io\/downloads\/chaty\/\" rel=\"nofollow\"><b>Premio plugin: Chaty<\/b><\/a><span style=\"font-weight: 400;\"> enables customers to contact you via their favorite social network channels such as Facebook Messenger, Snapchat, Viber, Whatsapp, Skype, and more.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2775\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/image1.png\" alt=\"choose your channel\" width=\"426\" height=\"291\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/image1.png 426w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/image1-300x205.png 300w\" sizes=\"(max-width: 426px) 100vw, 426px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This live chat widget is also highly customizable, and you can design it to fit your branding.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While e-commerce bots help you respond quickly and answer repetitive questions, you\u2019re always going to have customers who have unforeseen issues and need personal assistance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s where live chat like Engati can come in.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your e-commerce bots can handle all the repetitive, monotonous questions, the kind that makes your agents wonder, \u201cWhy do I have to answer this all the time?\u201d. As for your agents, they can now take care of your customers in a far better manner. Most of the time there will be some very good software to do the repetitive work.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides offering a way for potential customers to ask a question about your product before making a purchase, other things to consider are all of the other factors that influence their experience on the website.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they change their minds and give up before making a purchase?\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they return to your website after the initial visit?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do they go to your product pages after reading a blog post? Perhaps the navigation on your blog is terrible, so they don\u2019t realize you offer products as well.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to increase your conversions and reduce cart abandonment rates, you need to reduce friction in the checkout process. Reducing friction essentially means making it as simple as possible in the fewest steps\/clicks to buy the product\/service from your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Find out what stops your prospects from finishing the purchase, and fix it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few things to analyze:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Is your website load fast enough?\u00a0<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Customers don&#8217;t like to wait, and a short page load time is undoubtedly the first thing that they will notice when it comes to your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It shouldn&#8217;t take more than a couple of seconds for your website to be fully visible and interactable to your users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Everything should run smoothly during the checkout process, from choosing to purchasing a product or a service.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, make sure your checkout page <\/span><b>doesn\u2019t have distractions<\/b><span style=\"font-weight: 400;\"> that can pull them away from finishing the purchase. Some websites tend to remove website navigation from the checkout page to prevent users from leaving the checkout page to get back to the homepage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To increase your website&#8217;s speed, start by compressing images to reduce file sizes. If you have gifs, be cautious as they can easily be 2-3 MB and completely slow down the loading speed.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Create an easily navigable website structure<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is a very bad thing for your e-commerce website if it leads your prospects to dead-ends.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being confusing and hard to navigate can also be a reason for them to turn away and decide that they want nothing to do with your online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to create steps that are easy to follow and intuitive and to create a <a href=\"https:\/\/theguerrilla.agency\/web-design\/minneapolis\">website design<\/a> that is clear, interesting but simple, and purposeful.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Use clear CTAs with active verbs to guide your customers and help them finalize the purchasing process or take a certain action.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Optimize your online store for mobile devices<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">People want to be able to reach you and shop wherever they are, so optimizing your <\/span><span style=\"font-weight: 400;\">e-commerce website<\/span><span style=\"font-weight: 400;\"> for mobile devices is one of the essential segments of your sales strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your mobile shopping experience MUST be as convenient\/practical as possible.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make the payment process easier by reducing unnecessary information, control the usage of pop-ups, keep the shopping carts visible, and put the most important elements in focus.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take into account the smallness of their screens, and facilitate steps for them by putting CTA buttons in the right places.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The checkout process has to be both quick and easy to follow through.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The better the experience here, the higher the chances of <\/span><a href=\"https:\/\/www.reconvert.io\/blog\/upselling\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">upselling<\/span><\/a><span style=\"font-weight: 400;\"> afterward.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Offer different payment options to your customers.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your website should offer various payment options to cover a larger audience and their payment methods. You don\u2019t want to lose a sale because you don\u2019t accept credit cards and only accept Paypal.<\/span><\/p>\n<p><b>Automated localization<\/b><span style=\"font-weight: 400;\"> is also a great way to accommodate your customers around the world. They should all be able to understand your website content language-wise and pay in their local currency.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And finally.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Provide_consistent_messaging_across_all_channels_and_have_straightforward_page_copy\"><\/span><b>3. Provide consistent messaging across all channels and have straightforward page copy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Many brands believe they are consistent with their messaging and are easily understood by their target audience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, \u201cLess than 10% of brands maintain a high level of brand consistency across all products and marketing channels.\u201d according to the <\/span><a href=\"https:\/\/www.bulldogreporter.com\/channels-are-now-irrelevant-to-consumers-new-sdl-study-reveals-60-of\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">new SDL study<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, many people also believe that brand messaging means words (language and phrasing used) on your homepage or product messaging when really it\u2019s much more than that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are the rules for consistent messaging &amp; straightforward copy that top brands use:<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Storytelling<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You have definitely heard the saying <\/span><i><span style=\"font-weight: 400;\">consistency is the key to effective branding<\/span><\/i><span style=\"font-weight: 400;\">. Well, let\u2019s define exactly what that means.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Brand consistency is the practice of always delivering messages aligned with the core brand values in the same tone, presenting the brand logo in a similar way, and repeating the same colors throughout your visual brand elements. Thus, in the case of employing <a href=\"https:\/\/pixellogo.com\/collections\/3d-logos-online-3d-logo-makers\" rel=\"nofollow\">3D logo templates<\/a> to create a logo for landing pages, continue to use those templates for all marketing touchpoints to maintain brand consistency. If you haven&#8217;t already, now is the ideal moment to consider investing in a <a href=\"https:\/\/logowiz.app\/\">logo maker<\/a> to craft your unique brand symbol.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, every good brand has an interesting story. A story that customers connect to and later see themselves as part of.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But what if your brand lacks a good story?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A good question to start with is: <\/span><b>What does your product mean to your customers?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Are you saving 5 minutes for someone or are you making their life a whole lot easier?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What are the interactions they have with your brand?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your messaging must convey your story and how they, your customers, fit into that story.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an excellent example of how <\/span><b><i>Innocent drinks<\/i><\/b><span style=\"font-weight: 400;\"> conveyed their story on <\/span><a href=\"https:\/\/www.innocentdrinks.co.uk\/us\/our-story\" rel=\"nofollow\"><span style=\"font-weight: 400;\">their website<\/span><\/a><\/p>\n<ul>\n<li aria-level=\"1\"><b>Be creative within boundaries<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To provide your customers with consistency doesn&#8217;t actually mean that you have to be the same all the time and not change a thing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to find the right balance between using your usual brand style and not becoming increasingly boring.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your brand needs to innovate, but only to a point that you stop being recognizable and people start forgetting your story and what you represent &#8211; which is foundational.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reebok has done an amazing job at presenting its brand on different platforms like Instagram and Pinterest without becoming unrecognizable and boring to its audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">They adapt to a given platform, utilizing the platform\u2019s unique content formats yet still remain loyal to their identity, which is essential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video marketing is arguably the most important content format right now, so it\u2019s increasingly important to know how to use it to <\/span><span style=\"font-weight: 400;\">grow your e-commerce sales with video<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Repurpose content<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Repurposing content is a great way of emphasizing your message and your brand\u2019s story. Many people believe it\u2019s really just lazy but we think that\u2019s not true.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some brands have had lazy content repurposing, other brands have made it essential to their brand awareness campaigns and have made slight adjustments to keep the content fresh for their community while minimizing wasted potential.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take <\/span><a href=\"https:\/\/www.garyvaynerchuk.com\" rel=\"nofollow\"><span style=\"font-weight: 400;\">GaryVee<\/span><\/a><span style=\"font-weight: 400;\"> (Gary Vaynerchuck) for example. His entire <\/span><span style=\"font-weight: 400;\">content marketing<\/span><span style=\"font-weight: 400;\"> strategy is based on creating one piece of long-form content and later splitting it into 10s of shorter versions that each stands as an individual piece of content.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re interested in learning from his approach, here has made an interesting <\/span><a href=\"https:\/\/www.garyvaynerchuk.com\/how-to-create-64-pieces-of-content-in-a-day\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">slide deck<\/span><\/a><span style=\"font-weight: 400;\"> from which you can learn and copy tactics &#8211; relevant now in 2021 more than ever.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Of course, there are many ways to improve e-commerce sales. Perhaps all you need are more platforms to distribute your products on. You can learn more about the <\/span><a href=\"https:\/\/digest.myhq.in\/best-ecommerce-platforms-for-startups\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">\u00a09 Best Ecommerce Platforms For Startups &amp; SMEs To Sell Products<\/span><\/a><span style=\"font-weight: 400;\"> here.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Bottom_Line\"><\/span><b>The Bottom Line<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To increase e-commerce sales, pay attention to different segments such as your customer service, consistency, and how user-friendly your e-commerce website is.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers have certain expectations when they are shopping online, and if your company doesn\u2019t meet their expectations, they will usually go to a competitor.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To grab your customers&#8217; attention, you can use interesting and engaging pop-ups. One of the best tools on the market for creating such pop-ups is <\/span><a href=\"https:\/\/www.poptin.com\/popups\/\" rel=\"nofollow\"><b>Poptin<\/b><\/a><span style=\"font-weight: 400;\">. It allows you to entirely customize your pop-ups and set them to appear at the right time, right place with an enticing offer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Improve your e-commerce sales by more than 20% with these useful tips &amp; general rules and crush your goals.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>68% of small businesses don\u2019t have a structured or documented conversion rate optimization (CRO) strategy. What does that mean? It means there are many businesses &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/\"> <span class=\"screen-reader-text\">3 ways to improve e-commerce sales by more than 20%<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":73,"featured_media":2778,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[161],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>3 ways to improve e-commerce sales by more than 20 percent<\/title>\n<meta name=\"description\" content=\"Discover 3 ways to improve e-commerce sales by over 20%. Boost conversions, optimize strategies, and drive growth in your online store\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 ways to improve e-commerce sales by more than 20 percent\" \/>\n<meta property=\"og:description\" content=\"Discover 3 ways to improve e-commerce sales by over 20%. Boost conversions, optimize strategies, and drive growth in your online store\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-08T06:32:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-29T12:01:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/3-ways-to-improve-e-commerce-sales-by-more-than-20.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ugi Djuric\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@testimonialhero\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ugi Djuric\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/\"},\"author\":{\"name\":\"Ugi Djuric\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/88acd97560fed7f9e24c5bea5e7e4890\"},\"headline\":\"3 ways to improve e-commerce sales by more than 20%\",\"datePublished\":\"2021-04-08T06:32:35+00:00\",\"dateModified\":\"2025-07-29T12:01:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/\"},\"wordCount\":2492,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/3-ways-to-improve-e-commerce-sales-by-more-than-20.png\",\"keywords\":[\"e-commerce sales\"],\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/\",\"url\":\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/\",\"name\":\"3 ways to improve e-commerce sales by more than 20 percent\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/3-ways-to-improve-e-commerce-sales\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/3-ways-to-improve-e-commerce-sales-by-more-than-20.png\",\"datePublished\":\"2021-04-08T06:32:35+00:00\",\"dateModified\":\"2025-07-29T12:01:03+00:00\",\"description\":\"Discover 3 ways to improve e-commerce sales by over 20%. 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