{"id":2762,"date":"2021-04-07T11:24:59","date_gmt":"2021-04-07T11:24:59","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2762"},"modified":"2025-07-29T12:02:27","modified_gmt":"2025-07-29T12:02:27","slug":"impact-of-chatbots-and-ai-tech-on-marketing","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/impact-of-chatbots-and-ai-tech-on-marketing\/","title":{"rendered":"The impact of chatbots and other AI tech on marketing"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Artificial intelligence is already a <\/span><span style=\"font-weight: 400;\">big part<\/span><span style=\"font-weight: 400;\"> of most of our lives, even if we don\u2019t realize it. AI programs control what we see on social media feeds, what ads pop up when we visit websites, listen to podcasts, and play games. It even works for providing you with suggestions on your favorite streamer for what movie or TV show to watch next. Technology and artificial intelligence will continue to dominate our lives moving forward. This includes marketing. There are several ways in which AI and chatbots will have an impact on every aspect of digital marketing in the years to come.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/impact-of-chatbots-and-ai-tech-on-marketing\/#What_is_Artificial_Intelligence\" title=\"What is Artificial Intelligence?\">What is Artificial Intelligence?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/impact-of-chatbots-and-ai-tech-on-marketing\/#Chatbots\" title=\"Chatbots\">Chatbots<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/impact-of-chatbots-and-ai-tech-on-marketing\/#Predictive_Marketing\" title=\"Predictive Marketing\">Predictive Marketing<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/impact-of-chatbots-and-ai-tech-on-marketing\/#The_Rise_of_Voice_Search\" title=\"The Rise of Voice Search\">The Rise of Voice Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/impact-of-chatbots-and-ai-tech-on-marketing\/#Customization\" title=\"Customization\">Customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/impact-of-chatbots-and-ai-tech-on-marketing\/#Pricing\" title=\"Pricing\">Pricing<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Artificial_Intelligence\"><\/span><span style=\"font-weight: 400;\">What is Artificial Intelligence?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Artificial intelligence is when computers are able to perform tasks that mimic what the human mind can do. There are many types of artificial intelligence, but when it comes to marketing, we are concerned with Artificial Superintelligence (ASI). This type of AI is what has brought us chatbots, voice search assistants, and targeted ads, among other things. It essentially can perform tasks that you can do, but it will do them faster. It can mimic reasoning and logic as it interacts with actual humans. Its effect on marketing has already been immense and will continue to be.<\/span><\/p>\n<figure id=\"attachment_2763\" aria-describedby=\"caption-attachment-2763\" style=\"width: 531px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2763 \" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Critical-Chatbot-Statistics-2018-e1516921529664-300x209.jpg\" alt=\"chatbot\" width=\"531\" height=\"370\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Critical-Chatbot-Statistics-2018-e1516921529664-300x209.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Critical-Chatbot-Statistics-2018-e1516921529664-1024x714.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Critical-Chatbot-Statistics-2018-e1516921529664-768x536.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Critical-Chatbot-Statistics-2018-e1516921529664.jpg 1084w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/><figcaption id=\"caption-attachment-2763\" class=\"wp-caption-text\">outgrow.co<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Chatbots\"><\/span><span style=\"font-weight: 400;\">Chatbots<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While <a href=\"https:\/\/botsify.com\">chatbots<\/a> are a relatively simple form of artificial intelligence, they have become incredibly widespread across the internet. It seems like every website you visit has a chatbot of some kind. They usually pop up on the side and ask you a question such as \u201chow can we help you today?\u201d Your responses will then trigger it to asking further questions, or providing answers. With experience, we know that these are not humans, however, we do respond to them as if they were.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For the most part up until now, they have been used for customer service. They can perform simple functions and use keywords in clients\u2019 questions to provide appropriate answers. However, they are also valuable when it comes to sales and marketing. For one, they can make the sales process simple and seamless. A customer can have a question or two answered, and then be provided a link to move right into buying.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots on social media pages can drive engagement with customers and provide fast responses, which builds trust and connection with your brand. They can also be a source for data from your prospects and customers through analyzing behavior. So while your <\/span><a href=\"https:\/\/www.sureoak.com\/insights\/top-b2b-saas-marketing-strategies-2021\" rel=\"nofollow\"><span style=\"font-weight: 400;\">B2B marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> might serve to get people to your website, a chatbot can help them convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As they evolve, chatbots can become even more powerful. They gather data about a website visitor and tailor their questions and responses to what might interest that visitor. The most advanced are even able to detect certain words and subtleties in clients\u2019 responses. This allows them to \u201cunderstand&#8221; that there\u2019s an issue or a concern to deal with. It can then craft responses that mimic human behavior, such as by apologizing. Not only that, but it will also respond using strategies that turn concerns into sales. In effect, an advanced chatbot can act as both a customer service agent and as part of your sales team. The use of voice AI technology in chatbot systems will enable businesses to provide even better customer service and be more targeted with their sales efforts. Utilising AI in this way will provide much better opportunities for businesses across the board.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Predictive_Marketing\"><\/span><span style=\"font-weight: 400;\">Predictive Marketing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There is a lot of data floating out there about consumer behavior. It comes through social media activities, web searches, and purchasing habits. With all of this information, predictive marketing is the next logical step. Predictive marketing is the use of AI to determine what the best strategies are to take when it comes to your marketing. This is something that marketers have always done. However, in the past it required close analysis of customer behavior, including buying habits and spending, amounts to get a picture of the target audience. Only after all of this work had been completed could putting the strategy in place be initiated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That work could take weeks or months and be still affected by human error and biases. With AI, it can be done in seconds, and you are ready to engage your customers and prospects in meaningful ways. With the help of AI, you can understand the timing of your customers\u2019 purchasing, how much they spend, and why they made that purchase in the first place. Marketing can be tailored to this information, which means that your budgeting will be efficient, and your engagement can be much more effective.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Rise_of_Voice_Search\"><\/span><span style=\"font-weight: 400;\">The Rise of Voice Search<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Perhaps the single biggest change in customer behavior that is sending shockwaves through digital marketing is voice search. It has boomed in recent years, with approximately <\/span><a href=\"https:\/\/www.oberlo.ca\/blog\/voice-search-statistics\" rel=\"nofollow\"><span style=\"font-weight: 400;\">40% of people<\/span><\/a><span style=\"font-weight: 400;\"> in the USA using it on a daily basis, and that number is only expected to grow. Why is this happening? For starters, more people than ever are using their phones to access the internet.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2764\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-03-29T151832.390.png\" alt=\"statitics for people using voice search feature\" width=\"722\" height=\"459\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-03-29T151832.390.png 897w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-03-29T151832.390-300x191.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Screenshot-2021-03-29T151832.390-768x488.png 768w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This means that instead of typing out search terms into a browser, they are asking Siri or Bixby a question and waiting for a response. Secondly, home assistants have become more popular. People talking to \u201cAlexa\u201d and asking about movie times and recipes, and also setting alarms and timers for the lights in their homes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People already treat these digital assistants like people. They call them by name, and these bots can even respond with jokes or banter. As they get more sophisticated, those jokes can be tailored to the audience. Digital assistants can even detect the voice of their primary user.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why is this so important for digital marketers? When someone uses voice search, they use different search terms than if they were typing. Searchers no longer type in as few words as possible to search, such as \u201chardware store New York.\u201d Instead, they will say a complete sentence, such as \u201cWhat is the nearest hardware store to me?\u201d If you are planning on content marketing, then your keywords must reflect this change.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your content must be geared towards answering questions and solving problems, and not only towards pleasing Google\u2019s keywords per word ratio. This is one of the basic <\/span><span style=\"font-weight: 400;\">content marketing mistakes<\/span><span style=\"font-weight: 400;\"> you can make. In a sense, these AI assistants are making internet use and searching more personable and human-like.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Customization\"><\/span><span style=\"font-weight: 400;\">Customization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">This is all leading towards increased customization and personalization when it comes to campaigns, ads, and even social media posts. Marketers have always tried to do this, but it is now much easier with the data collection and analysis abilities of AI technology.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the past, target groups for marketing campaigns had to be broad. You could narrow things down, but only so far without spending too much time and effort parsing subtle differences. Now, you can drill down to almost every difference, including location. In the past, your target audience segments may have had several thousand people, which was useful but too broad. Today, you can target a dozen people in a single building or even a room.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This makes the marketing process incredibly personal for the customer. You can cater to their needs as they are at the very moment that they have them. Are there several prospects at a tech conference in Phoenix? Target some social media ads to people in that zip code about your product after your CEO has done a speech or given a workshop. Your audience will already be interested in your CEO and what he had to say. AI has now made it simple for them to make a purchase or to show interest in your brand.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2765\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Ai-customization.png\" alt=\"AI boosted personalization\" width=\"632\" height=\"355\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Ai-customization.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Ai-customization-300x168.png 300w\" sizes=\"(max-width: 632px) 100vw, 632px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">This technology will also allow us to personalize everything. If you are sending out <\/span><a href=\"https:\/\/moosend.com\/blog\/email-newsletter-software\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">email newsletters<\/span><\/a><span style=\"font-weight: 400;\">, they can be changed, on a person-to-person basis. You can display images and text that are specifically designed for the viewer who receives them. This includes the email subject line, which will improve open rates.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pricing\"><\/span><span style=\"font-weight: 400;\">Pricing<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sports teams, and subsequently ticket resellers, understood a long time ago the value of dynamic pricing. This is pricing that is flexible and will change based on demand, anticipated use, and the demographic of the customer. A century ago, sports teams offered cheap seats for certain people with worse views than the more expensive ones upfront. That has evolved to now charging more for games that are anticipated to be in high demand. Ticket resellers, or \u201cscalpers\u201d are more in the moment. They can raise their prices at a moment\u2019s notice if a game is sold out or if interest is increased for any reason.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These concepts can now apply to anything. With AI, it can anticipate changes in the market, and adjust prices accordingly without the sales team having to lift a finger. Amazon and Uber are the perfect examples of this. Prices will go up and down based on demand within that very minute or second. The AI can sense purchasing patterns and traffic to the site, and set prices accordingly. Even if a product is featured in a news piece, or if there is a mention on social media about it, the price will increase on Amazon almost immediately. It is not just supply and demand, but more complex, and a human could not analyze and adapt nearly as fast as AI.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As human beings, it\u2019s important that we all be ready and fully understands the impact that AI has on our lives. As marketers, we must do the same and put into place strategies that can leverage this technology and help build our brands.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is already a big part of most of our lives, even if we don\u2019t realize it. AI programs control what we see on &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/impact-of-chatbots-and-ai-tech-on-marketing\/\"> <span class=\"screen-reader-text\">The impact of chatbots and other AI tech on marketing<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":77,"featured_media":2769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[13],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The impact of chatbots and other AI tech tools on marketing<\/title>\n<meta name=\"description\" content=\"Discover the impact of chatbots and AI technology on marketing. 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