{"id":2752,"date":"2021-04-02T07:48:02","date_gmt":"2021-04-02T07:48:02","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2752"},"modified":"2024-12-30T12:11:44","modified_gmt":"2024-12-30T12:11:44","slug":"ai-chatbot-in-transforming-digital-marketing-strategies","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/","title":{"rendered":"AI in digital marketing: using chatbots to transform your digital marketing strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Various marketing tools are available nowadays, and using chatbots in digital marketing is among them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While not a relatively new technology, <a href=\"https:\/\/botsify.com\">AI chatbots<\/a> are becoming an essential instrument for digital marketing campaigns. Here&#8217;s how.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#How_Is_AI_Used_in_Marketing\" title=\"How Is AI Used in Marketing?\">How Is AI Used in Marketing?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#What_Are_Chatbots_Used_For\" title=\"What Are Chatbots Used For?\">What Are Chatbots Used For?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#How_Do_You_Use_Chatbots_For_Digital_Marketing\" title=\"How Do You Use Chatbots For Digital Marketing?\">How Do You Use Chatbots For Digital Marketing?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#Generating_and_Qualifying_Leads\" title=\"Generating and Qualifying Leads\">Generating and Qualifying Leads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#Managing_Your_Team\" title=\"Managing Your Team\">Managing Your Team<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#Provide_Answers_to_FAQs\" title=\"Provide Answers to FAQs\">Provide Answers to FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#Customer_Engagement\" title=\"Customer Engagement\">Customer Engagement<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#Research_and_Data_Purposes\" title=\"Research and Data Purposes\">Research and Data Purposes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#Exploring_Customer_Demographics\" title=\"Exploring Customer Demographics\">Exploring Customer Demographics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#Market_Your_Products_on_Social_Media\" title=\"Market Your Products on Social Media\">Market Your Products on Social Media<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#Why_Do_Companies_Use_Chatbots\" title=\"Why Do Companies Use Chatbots?\">Why Do Companies Use Chatbots?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"How_Is_AI_Used_in_Marketing\"><\/span><b>How Is AI Used in Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before diving into the various benefits and applications of chatbots in digital marketing, let us first explore the technology behind chatbots &#8211; AI or Artificial Intelligence.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways wherein marketing makes use of AI, primarily to automate marketing functions.<\/span><\/p>\n<ol>\n<li style=\"list-style-type: none;\">\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Predictive analysis &#8211; around <\/span><a href=\"https:\/\/cmosurvey.org\/wp-content\/uploads\/sites\/15\/2019\/02\/The_CMO_Survey-Highlights-and_Insights_Report-Feb-2019.pdf\" rel=\"nofollow\"><span style=\"font-weight: 400;\">52% of small businesses<\/span><\/a><span style=\"font-weight: 400;\"> use AI to gain insights about their customers, which they use for strategic marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Personalized channel experiences &#8211; <\/span><a href=\"https:\/\/www.salesforce.com\/form\/conf\/5th-state-of-marketing\/?leadcreated=true&amp;redirect=true&amp;chapter=&amp;DriverCampaignId=cta-body-promo-49&amp;player=&amp;FormCampaignId=7010M000000ZP24QAG&amp;videoId=&amp;playlistId=&amp;mcloudHandlingInstructions=&amp;landing_page=%2Fform%2Fpdf%2F5th-state-of-marketing\" rel=\"nofollow\"><span style=\"font-weight: 400;\">22% of marketers<\/span><\/a><span style=\"font-weight: 400;\"> experiment with using AI to provide a personalized experience for the customer journey.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversational AI for customer service &#8211; when it comes to managing the customers, <\/span><a href=\"https:\/\/www.marketingcharts.com\/customer-centric\/analytics-automated-and-martech-107714\" rel=\"nofollow\"><span style=\"font-weight: 400;\">25.2% of CMOs<\/span><\/a><span style=\"font-weight: 400;\"> in the US use AI to aid their marketing.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multichannel customer engagement &#8211; providing more avenues to engage with customers, <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1009599\/worldwide-retail-machine-learning-use-cases\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">45% of retailers<\/span><\/a><span style=\"font-weight: 400;\"> are already implementing or planning to use AI to combine it with their marketing.<\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Looking at some of the ways <a href=\"https:\/\/www.sap.com\/products\/artificial-intelligence\/what-is-artificial-intelligence.html\">marketers are using AI<\/a>, they are geared towards providing a better way of knowing and reaching out to customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While AI has several applications, one of its formidable uses is through the development of chatbots.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In itself, an AI-powered chatbot is a robust tool that will complement various uses for marketing, particularly in today&#8217;s digital world.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_Are_Chatbots_Used_For\"><\/span><b>What Are Chatbots Used For?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Several industries use chatbots for a lot of many different purposes. It is a vital automation tool that helps various businesses, such as for the following applications:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appointment booking<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organizing customer data<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Virtual assistant<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Real-time interactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Process orders<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">According to Business Insider Intelligence, retail consumers will be spending up to <\/span><a href=\"https:\/\/www.businessinsider.com\/chatbot-market-stats-trends\" rel=\"nofollow\"><span style=\"font-weight: 400;\">$142 billion<\/span><\/a><span style=\"font-weight: 400;\"> worth of transactions through the use of chatbots by 2024. The massive amount of business that chatbots can bring to a company&#8217;s revenue makes it a powerful tool, which is why marketers use them.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every business is competing to gain the attention of consumers. In the immense competition in the digital space, chatbots in digital marketing activities provide several benefits.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From gaining customer insights to completing the transaction, chatbots effectively revolutionize the way you market your business online.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Do_You_Use_Chatbots_For_Digital_Marketing\"><\/span><b>How Do You Use Chatbots For Digital Marketing?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2753\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-2.png\" alt=\"How Do You Use Chatbots For Digital Marketing?\" width=\"500\" height=\"333\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-2.png 500w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/pasted-image-0-2-300x200.png 300w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Generating_and_Qualifying_Leads\"><\/span><b>Generating and Qualifying Leads<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Through the use of chatbots, you can easily attract new leads to your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways that a chatbot can generate leads for your business, among them through the following.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/heysurvey.io\/\"><span style=\"font-weight: 400;\">Customer surveys<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ask questions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Through answering a quiz<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As a substitute to forms<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Segregate the audience<\/span><\/li>\n<\/ul>\n<p>Whenever a potential customer engages with a chatbot, you can either have them answer a survey, ask about their interests, engage in a quiz, or book a demo like this <a href=\"https:\/\/www.track-pod.com\/route-optimization-software\/\">route optimization software<\/a> is doing, and so much more.<\/p>\n<p><span style=\"font-weight: 400;\">The automated messaging platform also helps filter out the leads. Thus, it is easier to identify who among those who sent out a message will convert.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You will get a clearer picture of your leads, making them a valuable resource to target in your digital marketing campaigns.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Managing_Your_Team\"><\/span><b>Managing Your Team<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Another tip on using chatbots effectively is to organize your team. How does that help in digital marketing? You might ask.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take, for instance, planning your social media posting. A chatbot can automatically schedule the tasks for the team. Assisting the scheduling and other relevant tasks helps you build a solid content plan for social media.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The performance of your team plays a large role in the success of a digital marketing campaign.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A chatbot enables ongoing communication and even assists in automating tasks once a team member inputs a message.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These can create continuity on how your team manages your campaigns, producing consistent and favorable results on how you market your business online.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Provide_Answers_to_FAQs\"><\/span><b>Provide Answers to FAQs<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Are you tired of answering repetitive questions? Let chatbot do the talking instead.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers prefer to have immediate replies once they ask a question about your business. Automating this process eliminates the need to check for messages when a chatbot can answer simple inquiries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The use of AI-powered chatbots can answer up to <\/span><a href=\"https:\/\/www.ibm.com\/downloads\/cas\/GQDGPZJE#:~:text=The%20AI%2Dpowered%20conversational%20agents,asked%20Tier%201%20support%20questions.&amp;text=%E2%80%9CWe%20think%20the%20conversational%20agent,behind%20the%20question%20you%20asked.\" rel=\"nofollow\"><span style=\"font-weight: 400;\">80% of questions<\/span><\/a><span style=\"font-weight: 400;\"> that users commonly ask. Among them can be specific details about your business such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Store hours<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Location or branches<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promotions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Payment options<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cancellation and returns policy<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While a separate website page can list down the FAQs, nothing beats providing a personalized experience when customers send a message. They do not have to scout all over your pages to find the answers as they can instantly use the chatbot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The fast and accurate response to the frequently asked questions about your business will complement your digital marketing campaigns, providing a prompt reply to every customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additionally, you can set up digital marketing campaigns targeting answers to common questions where a chatbot will automatically give them an appropriate response. It is an effective and smart move to make your business appear the moment customers are asking for the exact product or service you provide.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Customer_Engagement\"><\/span><b>Customer Engagement<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">The typical function of chatbots is to use it as an extension of your customer service department.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to Gartner, <\/span><a href=\"https:\/\/www.gartner.com\/events-na\/applications\/wp-content\/uploads\/sites\/2\/2017\/07\/survey_analysis_customer_exp_323844.pdf\" rel=\"nofollow\"><span style=\"font-weight: 400;\">47% of organizations<\/span><\/a><span style=\"font-weight: 400;\"> will use chatbots or virtual customer assistants to handle their customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your customer can engage with your chatbot when they need any of the following activities:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Customer inquiries<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Request billing information<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Booking an appointment<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Without personally attending to each query, a chatbot can automatically respond to the needs of your customers. You can even take it further with customized chatbots tailor-made for the specific type of customer or interaction they require.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Using chatbots as a virtual assistant provides 24\/7 customer service. Compared to having customer service staff on standby for inquiries, chatbots can readily attend whenever and wherever the customer is.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customers who have seen your business online or already have exposure to some of your digital ads are more likely to convert with a chatbot that handles their orders right away.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Research_and_Data_Purposes\"><\/span><b>Research and Data Purposes<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Even in the early buying stage of customer inquiries, a chatbot can already provide essential data.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A chatbot can reveal information that will be relevant to your digital marketing campaigns, such as:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The specific time when customers are inquiring<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Merchandise items that customers ask<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commonly asked product categories or variations<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rate of canceled orders or refunds<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">All these data and more will be important when you plan the next moves in your online campaigns. You can easily refer to the research that a chatbot automatically provides, giving you a better picture of which areas in your <a href=\"https:\/\/inkbotdesign.com\/services\/digital-marketing-services\/\">digital marketing<\/a> needs improvement.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Exploring_Customer_Demographics\"><\/span><b>Exploring Customer Demographics<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Gaining insights about your customers is easy through a chatbot. You can fetch data about the social profile of your customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When a customer messages to inquire about your business, you can have them fill up a datasheet or refer to their public profiles. Right away, you can collect information about your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An AI-powered chatbot can either ask the customers the following details or automatically gather them from their publicly available profiles.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Information such as age and gender<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Their location<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Details about their interests<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">These demographics data are a vital tool for a more targeted digital marketing campaign. Instead of broadly advertising your business online, you know your specific target market.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, the Return on Ad Spend, time, and effort to create your digital campaign results in more conversions. As well, you reduce unnecessary expenses and actions.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Market_Your_Products_on_Social_Media\"><\/span><b>Market Your Products on Social Media<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Marketing automation is possible through a chatbot. It makes it easier to display available products right within the conversation if you link them to your online store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In <a href=\"https:\/\/botsify.com\/messenger-chatbot\">Facebook Messenger<\/a>, for instance, there is already an option to advertise your product or company. Through a built-in chatbot, you can automatically send a message and complete the transaction of a customer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Powered by AI, the back-and-forth messaging of two major social media platforms provides an engaging way to market products.<\/span><\/p>\n<p><a href=\"https:\/\/developers.facebook.com\/docs\/messenger-platform\/getting-started\/sample-apps\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Facebook Developer Bots<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; if you prefer to have a more personalized customer engagement experience, Facebook rolls out chatbot options to integrate into your Facebook page through its developer platform.<\/span><\/p>\n<p><a href=\"https:\/\/marketing.twitter.com\/na\/en\/solutions\/create-engagement\/creative-canvas.html\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Twitter Creative Canvas<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; the social chatbot that Twitter has is robust enough. It can provide recommendations customized for the specific customer who sends a Twitter DM.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These are only two examples of social media platforms where a chatbot essentially turns into an integral part of digital marketing, creating a better and faster way of communicating to your business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Why_Do_Companies_Use_Chatbots\"><\/span><b>Why Do Companies Use Chatbots?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Investing in a chatbot solution automates some aspects of the customer service operation of a business. Also, digital marketing is an area where chatbots have an immense opportunity to grow your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Aside from using chatbots in digital marketing, there are other aspects of your online campaigns, which you will also need to work on, such as <a href=\"https:\/\/graphically.io\/\">graphic design<\/a>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To handle the graphics on your digital campaigns, you can hire freelancers or, as an alternative, have design firms such as <\/span><a href=\"https:\/\/delesign.com\/\"><span style=\"font-weight: 400;\">Delesign<\/span><\/a><span style=\"font-weight: 400;\"> take on the job.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combining AI-powered chatbots with captivating graphics design will transform your digital marketing strategy into a highly engaging and converting campaign, making the chatbot and marketing investment worthwhile.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Various marketing tools are available nowadays, and using chatbots in digital marketing is among them. While not a relatively new technology, AI chatbots are becoming &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/\"> <span class=\"screen-reader-text\">AI in digital marketing: using chatbots to transform your digital marketing strategy<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":75,"featured_media":2754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[160],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Using chatbots to transform your digital marketing strategy<\/title>\n<meta name=\"description\" content=\"Learn how AI in digital marketing and chatbots can transform your strategy, enhance engagement, and optimize customer interactions\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using chatbots to transform your digital marketing strategy\" \/>\n<meta property=\"og:description\" content=\"Learn how AI in digital marketing and chatbots can transform your strategy, enhance engagement, and optimize customer interactions\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-04-02T07:48:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-30T12:11:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Copy-of-13-Effective-Digital-Strategies-To-Boost-Lead-Generation-And-Sales.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Raffy Montehermoso\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Raffy Montehermoso\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/\"},\"author\":{\"name\":\"Raffy Montehermoso\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/5cc8b14a8b5c53dbf0285dacd1253a97\"},\"headline\":\"AI in digital marketing: using chatbots to transform your digital marketing strategy\",\"datePublished\":\"2021-04-02T07:48:02+00:00\",\"dateModified\":\"2024-12-30T12:11:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/\"},\"wordCount\":1538,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-chatbot-in-transforming-digital-marketing-strategies\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/04\/Copy-of-13-Effective-Digital-Strategies-To-Boost-Lead-Generation-And-Sales.jpg\",\"keywords\":[\"Digital Marketing &amp; 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