{"id":2686,"date":"2021-03-22T12:47:26","date_gmt":"2021-03-22T12:47:26","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2686"},"modified":"2024-12-26T14:11:07","modified_gmt":"2024-12-26T14:11:07","slug":"tips-to-grow-your-online-business","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/","title":{"rendered":"10 quick tips to help grow your online business in 2021"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Is it not true that in the last decade or so, we\u2019ve witnessed how digitization has transformed businesses and how they operate? In fact, <\/span><a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/business%20functions\/mckinsey%20digital\/our%20insights\/twenty-five%20years%20of%20digitization%20ten%20insights%20into%20how%20to%20play%20it%20right\/mgi-briefing-note-twenty-five-years-of-digitization-may-2019.ashx\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">McKinsey Global Institute<\/span><\/a><span style=\"font-weight: 400;\"> states that the emergence of these new technologies is affecting economies and sectors across the world. From social media to big data and artificial intelligence (AI), digitization is key to unlocking the door to both growth and survival.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these tech solutions in consideration, here are ten quick tips to help online businesses grow in 2021.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#Omnichannel_Customer_Engagement\" title=\"Omnichannel Customer Engagement:\">Omnichannel Customer Engagement:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#Digital_Market_Segmentation\" title=\"Digital Market Segmentation:\">Digital Market Segmentation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#Know_Your_Buyer_Persona\" title=\"Know Your Buyer Persona:\">Know Your Buyer Persona:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#Reach_and_Engage_Through_Content_Creation\" title=\"Reach and Engage Through Content Creation:\">Reach and Engage Through Content Creation:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#Social_Media_as_a_Communication_Platform\" title=\"Social Media as a Communication Platform:\">Social Media as a Communication Platform:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#On_Using_Chatbots_for_Customer_Support\" title=\"On Using Chatbots for Customer Support:\">On Using Chatbots for Customer Support:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#Search_Engine_Optimization_SEO\" title=\"Search Engine Optimization (SEO):\">Search Engine Optimization (SEO):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#Pay-Per-Click_Advertising_PPC\" title=\"Pay-Per-Click Advertising (PPC):\">Pay-Per-Click Advertising (PPC):<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#Email_Marketing\" title=\"Email Marketing:\">Email Marketing:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#Outsourcing_Services\" title=\"Outsourcing Services:\">Outsourcing Services:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#What_the_Future_Holds_for_Online_Businesses\" title=\"What the Future Holds for Online Businesses:\">What the Future Holds for Online Businesses:<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Omnichannel_Customer_Engagement\"><\/span><b>Omnichannel Customer Engagement:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">At the core of every marketing strategy, growing the customer base is the end goal for most, if not all, businesses and organizations. <\/span><a href=\"https:\/\/botsify.com\/blog\/omnichannel-customer-engagement\/\"><span style=\"font-weight: 400;\">Omnichannel customer engagement<\/span><\/a><span style=\"font-weight: 400;\"> enables these companies to interact with their customers and create a seamless experience. It is through an integrated approach to both traditional and e-commerce platforms wherein one can leverage customer engagement. That said, omnichannel is a customer-centric approach \u2013 it creates a personalized experience that is consistent throughout every medium.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through the development of <a href=\"https:\/\/litcommerce.com\/blog\/etsy-listing-tool\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">automation at various points<\/a> in the <\/span><a href=\"https:\/\/blog.hubspot.com\/sales\/what-is-the-buyers-journey\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><span style=\"font-weight: 400;\">buyer\u2019s journey<\/span><\/a><span style=\"font-weight: 400;\">, omnichannel can help businesses grow their potential customers. Some examples of automated processes include email marketing, customer chat support, social media management, and content scheduling tools. Among the long-term benefits of this marketing strategy is a loyal customer base.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Awareness of your target audience\u2019s preferred platforms for engagement, and managing it accordingly, can help any business make the most of omnichannel customer engagement. The coronavirus pandemic has augmented the need for online channels, which makes omnichannel marketing strategies much more critical for the consumer\u2019s shopping experience. This is why one has to know how to also maximize their online presence.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Digital_Market_Segmentation\"><\/span><b>Digital Market Segmentation:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a nutshell, <\/span><a href=\"https:\/\/www.truelogic.com.ph\/blog\/digital-marketing-segments-target-audiences-differently-truelogic\" rel=\"nofollow\"><span style=\"font-weight: 400;\">digital market segmentation<\/span><\/a><span style=\"font-weight: 400;\"> refers to dividing and clustering your audience or target market into better-defined categories through their online behaviors. Traditional market segmentation, on the one hand, filters your audience and categorizes them into more specific groups; such as demographics, location, interest. In the digital realm, making generalizations about your potential customers\u2019 personalities may be more detrimental than it can be beneficial.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through segmented digital marketing strategies, an online business can cater to the consumers who are actually part of their target market. By segmenting your audience into actual and potential buyers, a business can see an increase in marketing ROI through personalized digital marketing strategies. To differentiate:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your actual customers are the ones who have already used online search to look up a particular product or service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meanwhile, your potential customers are the ones who haven\u2019t considered buying, but they look around.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In a shopping mall, the actual customer is the person who heads straight to a store because they already had something they\u2019d intended to buy. The potential customer is the person in the mall window shopping, and not really going inside any stores. Segmenting your online audience into either customer type can help maximize your marketing efforts.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Know_Your_Buyer_Persona\"><\/span><b>Know Your Buyer Persona:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Given the rate of acceleration that people are shifting towards online shopping, online businesses will have to review and reconfigure their buyer persona. With the pandemic happening, a business has to understand if their buyers are still the same buyers before the pandemic. More online shopping means that there are more new consumers searching for specific products and services, but are these people finding your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a business owner or digital marketer, build or rebuild your <a href=\"https:\/\/visme.co\/blog\/buyer-persona-template\/\">buyer persona<\/a> for 2021, so you know how to market accordingly.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reach_and_Engage_Through_Content_Creation\"><\/span><b>Reach and Engage Through Content Creation:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Reliance on online presence can only be so effective to a certain extent. Consistent content creation remains to be an impactful way to grow an online business. With more people spending time online, blogs, videos, and stories serve to create the engagement that any business can benefit from. Build your organic traffic by creating relevant content for your customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s time to move away from the type of content advertising that aims to sell. If you operate your business through a website, create a separate page for your products and services, and create another for blogs or resources. Internet users are smarter these days, and they know when they are being sold something. Informational posts about the benefits of your products and services can create better opportunities for conversion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Regardless of platform, delivering content that aims to help your users can only build more online presence. Here are a few ways you can develop consistent content for your business:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For social media platforms, <\/span><a href=\"https:\/\/blog.hootsuite.com\/how-to-create-a-social-media-content-calendar\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">creating a social media calendar<\/span><\/a><span style=\"font-weight: 400;\"> helps ensure there are regular posts that fit your business goals and brand voice.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For website <a href=\"https:\/\/manikarthik.com\/blogging\/\">blogging<\/a>, practice topic ideation before publishing, and keep your posts relevant to your business or organization. Try to stick closely to your niche to leverage your authority.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">As mentioned earlier, knowing your buyer\u2019s preferred platforms can help you make cost-effective marketing decisions. Create the content on the platforms that matter. If your target market is on Tiktok, Youtube, or LinkedIn \u2013 that\u2019s where you engage them.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Social_Media_as_a_Communication_Platform\"><\/span><b>Social Media as a Communication Platform:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2021, the need for customer support through social media is likely going to be the norm. The pandemic, for instance, has increased the demand for better communications. With everything online delivered within seconds, most customers on the internet expect real-time chat or messaging support. Social media platforms have enabled this level of engagement between business and customer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From complaints to inquiries, a business has to engage its customers, and they need to be ready. This includes placing a focus on consumer empathy. Through social media platforms, like Facebook and Twitter, brands can improve their online businesses by addressing their customer\u2019s concerns at the soonest time possible. <\/span><a href=\"https:\/\/sproutsocial.com\/insights\/social-media-response-time\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Data from 2020<\/span><\/a><span style=\"font-weight: 400;\"> shows that 40 percent of consumers expect a response within an hour, and around 80 percent expect a reply within the first 24 hours.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"On_Using_Chatbots_for_Customer_Support\"><\/span><b>On Using Chatbots for Customer Support:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Sophisticated problems come with sophisticated solutions. Chatbots serve to provide customers with 24-hour support, and while some people are still skeptical, it can be a cost-effective solution. There are <\/span><a href=\"https:\/\/botsify.com\/blog\/implement-chatbots-without-losing-identity-and-personalization\/\"><span style=\"font-weight: 400;\">AI-powered chatbots<\/span><\/a><span style=\"font-weight: 400;\"> that online businesses can use to interact with customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While some businesses will dismiss this technology as impersonal for sounding robotic, these chatbots can be programmed and trained. Automation software exists to help businesses simulate different scenarios for the bots to respond accordingly. This allows a business owner to set the respective ways that the bot can engage in the chat.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Apart from programming scenarios and responses, AI-technology also allows a user to implement a persona for the chatbot. Through personalization settings, the chatbot can be named and given a face, and it can also mimic the tone and language used by an actual human being. This offers a solution for online businesses in need of 24\/7 customer chat support. Naturally, how can a business grow if it\u2019s too busy answering messages?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Search_Engine_Optimization_SEO\"><\/span><b>Search Engine Optimization (SEO):<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO is not a one-size, fits-all type of solution, but a digital marketing strategy that benefits a business in the long-term. If a business remains to operate online through a website, search engine marketing can help grow its revenue. More people are using their mobile phones to access goods and services, which they usually find through a quick Google search. If your business is not on the first page of the search engine results page (SERP), you might need to reevaluate your marketing strategies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The competition can be tough, but data suggests that <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-first-page-clicks\/374516\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">over 25 percent of searchers<\/span><\/a><span style=\"font-weight: 400;\"> click on the first organic result on the SERP. Through the use of SEO, an online business can choose to target specific keywords and help their actual customers find their way to the website. However, search engine optimization is more than just ranking for keywords. It\u2019s a customer-centric strategy that makes use of understanding online buyer behaviors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Online businesses that primarily engage their customers through a website can opt to increase their online presence through SEO. As a digital marketing strategy, this allows your actual customers to find you easily. That being said, SEO does not guarantee results overnight, as it is a careful process that requires time and resources.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Pay-Per-Click_Advertising_PPC\"><\/span><b>Pay-Per-Click Advertising (PPC):<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Unlike SEO, <a href=\"https:\/\/enginescout.com.au\/ppc-benefits\/\" rel=\"nofollow\">pay-per-click advertising<\/a> can help deliver faster conversion rates and earlier ROI. It is another digital marketing strategy that one can leverage with search data and digital market segmentation. Advertisers pay a fee, referred to as cost per click (CPC), for every instance that someone clicks on their ad on a SERP.<\/span><\/p>\n<p>As an example, a business that runs a PPC campaign for a product, say basketball shoes, will have their ad shown in Google when someone searches for something relevant. The cost per click is often a diminutive portion of a sale. A successful PPC campaign is influenced by different elements such as the ad copy and the landing page&#8221; &#8211; says Harry Johns White, Marketing Specialist at <a href=\"https:\/\/nbablast.com\/\" rel=\"nofollow\">NBAblast<\/a><\/p>\n<p><span style=\"font-weight: 400;\">In 2021, automation technologies can better help online businesses in <\/span><a href=\"https:\/\/www.searchenginewatch.com\/2021\/02\/26\/three-critical-ppc-trends-to-watch-for-in-2021\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">managing their PPC campaigns<\/span><\/a><span style=\"font-weight: 400;\">. The labor-heavy parts of the work, such as identifying ad placement and monitoring ad performance, can be automated. With their ads optimized, online businesses can choose to focus on understanding where their audience figures into the buyer\u2019s journey.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Email_Marketing\"><\/span><b>Email Marketing:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Given the other online marketing strategies in this list, another quick tip that can help your online business grow is email marketing. Since it\u2019s necessary for a business to determine its buyer persona, email marketing offers a way to keep your actual customers for the long haul. With the pandemic pushing more people online, reaching out to your consumers through email can be beneficial when done correctly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Typically, users will go through their inbox and skip through emails irrelevant to their needs. If your newsletter is deemed unworthy, it goes straight to the trash bin. This is where <\/span><a href=\"https:\/\/botsify.com\/blog\/provide-personalized-customer-experience-2021\/\"><span style=\"font-weight: 400;\">customer experience (CX)<\/span><\/a><span style=\"font-weight: 400;\"> becomes critical. Understanding what your customer is going through and where they are in the buyer\u2019s journey can help you better leverage email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As a business owner, creating a memorable experience for your customer through email marketing can manifest through different ways:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The business can email a \u201cHow are you?\u201d card with a digital voucher or discount coupon telling them that they are remembered and valued. This can help boost conversions while building brand loyalty.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An email can appease customers by providing insights on the business during the pandemic, and the actions are taken to ensure customer safety when in-store. Tell your customers how your physical stores are always sanitized and are safe to be visited.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A newsletter on what\u2019s in store for the future of the business and what\u2019s in it for your customers can help gather leads. It\u2019s a given that not everyone on your mailing list will want a newsletter, but those who do will gravitate towards your brand.<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Outsourcing_Services\"><\/span><b>Outsourcing Services:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">For any online business looking to grow in 2021, <a href=\"https:\/\/signaldomn.online\/click?redirect=https%3A%2F%2Fmobilunity.com%2Fblog%2Fhire-software-development-agency-in-ukraine%2F&amp;dID=1632482028754&amp;linkName=https:\/\/mobilunity.com\/blog\/hire-software-development-agency-in-ukraine\/\" rel=\"nofollow\">outsourcing some services<\/a> can be the best course of action as well as <a href=\"https:\/\/intellias.com\/ecommerce-development-services\/\">e-commerce development services<\/a>. While it helps to hire a team of in-house marketing specialists, it can be costly to maintain these resources. Digital transformation warrants certain skills, and as an online business, you will want to focus on delivering the best product or service to your customers.<\/span><\/p>\n<p>The customer of today knows that they can get nearly everything online, so if a business can&#8217;t deliver, they move on to the next provider. Gathering the pertinent data and studying which marketing strategy offers the maximum returns on the least amount of budget spend is crucial. To optimize their operations and effectively allocate resources, a business can choose to invest in automation software while strategically <a href=\"https:\/\/www.serviapgroup.com\/blog\/global-outsoourcing\/\">leveraging global outsourcing<\/a> for the remaining tasks.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_the_Future_Holds_for_Online_Businesses\"><\/span><b>What the Future Holds for Online Businesses:<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It is inevitable that businesses move forward and take some digital real estate if they are keen on surviving. The ten quick tips in this list offer online businesses possible options that can help them survive and grow in 2021. We can break it down into these general ideas:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify who your ideal online customer is<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implement a cost-effective digital marketing strategy<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Communicate with your audience on a consistent basis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage your resources<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Digitization has truly allowed many industries to flourish, and online businesses are not mistaken. The opportunity for growth exists; may we all learn how to take advantage of it.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Is it not true that in the last decade or so, we\u2019ve witnessed how digitization has transformed businesses and how they operate? In fact, McKinsey &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/\"> <span class=\"screen-reader-text\">10 quick tips to help grow your online business in 2021<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":71,"featured_media":2697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>10 quick tips to help grow your online business in 2021<\/title>\n<meta name=\"description\" content=\"Discover 10 quick tips to grow your online business in 2021. Boost traffic, sales, and enhance your digital presence with these strategies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"10 quick tips to help grow your online business in 2021\" \/>\n<meta property=\"og:description\" content=\"Discover 10 quick tips to grow your online business in 2021. Boost traffic, sales, and enhance your digital presence with these strategies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2021-03-22T12:47:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-26T14:11:07+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/10-Quick-Tips-To-Help-Grow-Your-Online-Business-In-2021.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2240\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jerry Little\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jerry Little\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/\"},\"author\":{\"name\":\"Jerry Little\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/1e1cb68adcee0c263597cc2ed406572d\"},\"headline\":\"10 quick tips to help grow your online business in 2021\",\"datePublished\":\"2021-03-22T12:47:26+00:00\",\"dateModified\":\"2024-12-26T14:11:07+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/\"},\"wordCount\":2058,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/10-Quick-Tips-To-Help-Grow-Your-Online-Business-In-2021.jpg\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/\",\"url\":\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/\",\"name\":\"10 quick tips to help grow your online business in 2021\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/tips-to-grow-your-online-business\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/10-Quick-Tips-To-Help-Grow-Your-Online-Business-In-2021.jpg\",\"datePublished\":\"2021-03-22T12:47:26+00:00\",\"dateModified\":\"2024-12-26T14:11:07+00:00\",\"description\":\"Discover 10 quick tips to grow your online business in 2021. 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