{"id":2668,"date":"2021-03-17T10:50:40","date_gmt":"2021-03-17T10:50:40","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2668"},"modified":"2024-12-26T14:12:18","modified_gmt":"2024-12-26T14:12:18","slug":"reason-landing-pages-arent-converting","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/","title":{"rendered":"6 reasons your landing pages aren&#8217;t converting"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2669\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/landing-airplane.jpeg\" alt=\"Unsplash\" width=\"687\" height=\"286\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/landing-airplane.jpeg 1200w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/landing-airplane-300x125.jpeg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/landing-airplane-1024x427.jpeg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/landing-airplane-768x320.jpeg 768w\" sizes=\"(max-width: 687px) 100vw, 687px\" \/><\/p>\n<p style=\"text-align: center;\"><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/unsplash.com\/photos\/UYiesSO4FiM\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">Unsplash<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So, you\u2019ve <a href=\"https:\/\/www.dotefl.com\/how-to-create-a-teacher-website\/\">created a website for your business<\/a> and it\u2019s attracting a lot of visitors. But, why aren\u2019t those visitors converting into loyal customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Unfortunately, having a range of strong products or services isn\u2019t enough to help your business succeed. You also need to ensure that your website\u2019s landing pages will do a great job of earning you sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of elements that play into this. For example, your website will need to have an effective design and you should be <\/span><a href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/\"><span style=\"font-weight: 400;\">writing landing page copy that sells<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, I\u2019ll walk you through six reasons why your landing pages might not be converting as well as they should, and how you can fix it.\u00a0<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#Your_calls-to-action_arent_strong_enough\" title=\"Your calls-to-action aren\u2019t strong enough\">Your calls-to-action aren\u2019t strong enough<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#Lead_with_a_strong_verb\" title=\"Lead with a strong verb\u00a0\">Lead with a strong verb\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#Create_a_sense_of_urgency\" title=\"Create a sense of urgency\u00a0\">Create a sense of urgency\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#Lean_into_FOMO\" title=\"Lean into FOMO\">Lean into FOMO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#Make_it_stand_out\" title=\"Make it stand out\">Make it stand out<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#Youre_targeting_the_wrong_keywords\" title=\"You\u2019re targeting the wrong keywords\">You\u2019re targeting the wrong keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#You_need_to_build_more_trust_with_your_customers\" title=\"You need to build more trust with your customers\">You need to build more trust with your customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#Its_hard_for_your_customers_to_contact_you\" title=\"It\u2019s hard for your customers to contact you\">It\u2019s hard for your customers to contact you<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#Your_site_offers_a_poor_user_experience\" title=\"Your site offers a poor user experience\">Your site offers a poor user experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#You_need_to_get_straight_to_the_point\" title=\"You need to get straight to the point\">You need to get straight to the point<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/#Summary\" title=\"Summary\">Summary<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Your_calls-to-action_arent_strong_enough\"><\/span><span style=\"font-weight: 400;\">Your calls-to-action aren\u2019t strong enough<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Effective calls-to-action (CTAs) are a huge factor in <\/span><a href=\"https:\/\/botsify.com\/blog\/increase-website-conversion\/\"><span style=\"font-weight: 400;\">increasing your website conversion rate<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To improve your CTAs, consider why visitors land on your page in the first place. Do they want to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign up for a newsletter?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Buy a product?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Join an organization?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Invest in a service?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Every landing page should have a clear purpose and call-to-action, reminding visitors why they\u2019re there, and what they should do next.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are a few ways to improve the efficacy of your existing CTAs.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lead_with_a_strong_verb\"><\/span><span style=\"font-weight: 400;\">Lead with a strong verb<\/span><b>\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Act now! Create with us! Join here! Start your journey!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do all of these examples have in common? They lead readers with a convincing verb that evokes a need to do something.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at how Richmond, VA\u2019s <\/span><a href=\"https:\/\/ironcladcoffee.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Ironclad Coffee Roasters<\/span><\/a><span style=\"font-weight: 400;\"> utilize this tip effectively, with their front page CTA urging visitors to \u201cOrder Today!\u201d.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2670 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-5.07.49-PM.jpg\" alt=\"Richmond, VA\u2019s Ironclad Coffee Roasters\" width=\"700\" height=\"350\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-5.07.49-PM.jpg 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-5.07.49-PM-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Create_a_sense_of_urgency\"><\/span><span style=\"font-weight: 400;\">Create a sense of urgency\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A limited window of opportunity makes visitors more likely to quickly commit to an offer so they don\u2019t forget about it before time runs out.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This tactic can work well with strong, active verbs that help to create that sense of needing to hurry. Some companies will also include a countdown to further drive the point home.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, in their <\/span><a href=\"https:\/\/venngage.com\/blog\/9-types-of-infographic-template\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">guide to 9 types of infographic templates<\/span><\/a><span style=\"font-weight: 400;\">, Venngage promotes an upcoming webinar with an urgent CTA.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2671\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-15-at-21.11.16.png\" alt=\"freshbooks\" width=\"1600\" height=\"940\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-15-at-21.11.16.png 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-15-at-21.11.16-300x176.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-15-at-21.11.16-1024x602.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-15-at-21.11.16-768x451.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-15-at-21.11.16-1536x902.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Their <a href=\"https:\/\/venngage.com\/blog\/what-is-an-infographic\/\">Infographics<\/a> 101 session can only be accessed during a limited time, so they urge visitors to \u201csave my spot\u201d before they lose the opportunity.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Lean_into_FOMO\"><\/span><span style=\"font-weight: 400;\">Lean into FOMO<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The fear of missing out is another powerful motivator. It evokes a specific type of urgency related to our natural desire to be part of a group.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/wealthup.com\/best-accounting-software-for-rental-properties\/\">Accounting software<\/a> provider, <\/span><a href=\"https:\/\/www.freshbooks.com\/invoice-templates\/services-rendered\" rel=\"nofollow\"><span style=\"font-weight: 400;\">FreshBooks<\/span><\/a><span style=\"font-weight: 400;\">, uses this tactic by telling visitors that they should join the 24 million people that have already worked with them.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2672 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.50.46.png\" alt=\"freshbooks\" width=\"1600\" height=\"926\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.50.46.png 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.50.46-300x174.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.50.46-1024x593.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.50.46-768x444.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.50.46-1536x889.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">After all, wouldn\u2019t you want to get involved with something that 24 million other people have used and loved?<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Make_it_stand_out\"><\/span><span style=\"font-weight: 400;\">Make it stand out<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Sometimes it\u2019s as simple as making sure people can find the link to continue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you have a Netflix account and you\u2019ve been spontaneously logged out of before, you already know what this should look like. Their login page doubles up as a sign-up page, and it\u2019s clearly evident what the company wants you to do by the very large \u201cGet Started\u201d button.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Meanwhile, the button to sign back into an existing account is much smaller and more hidden, way up in the top corner. Acquiring new customers is clearly Netflix\u2019s priority.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2673\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-5.23.35-PM.jpg\" alt=\"Netflix\" width=\"700\" height=\"350\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-5.23.35-PM.jpg 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-5.23.35-PM-300x150.jpg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Youre_targeting_the_wrong_keywords\"><\/span><span style=\"font-weight: 400;\">You\u2019re targeting the wrong keywords<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A lot of businesses make the mistake of targeting the wrong keywords with their landing pages. When this happens, new visitors who discover you through a search engine may be disappointed by what they find on the page they click through to.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Keywords with a high search volume make a great choice if they\u2019re relevant. But relevancy should be your biggest concern.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also need to consider the search intent behind particular keywords if you want to send the very best people to your site.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s understandable if you feel like you should be ranking for keywords with the highest search volumes. However, receiving fewer website visitors, but more conversions, is always going to be more advantageous.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When researching keywords, make sure that the content already ranking for a specific term is in line with the content you plan to produce. Then, make sure your page improves on what is already available to the searcher.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Especially when first starting out, you\u2019re likely to be more successful at ranking for less competitive target keywords. And, by targeting more specific keywords that are highly relevant to your business, you\u2019ll attract far more high-quality traffic that will turn into sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, make sure visitors who land on your commercial pages have the intent to buy. Your landing pages should specifically target keywords that encourage a decision to invest in your product or service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A detailed explanation of how that works in practice can be found in Loganix\u2019s exploration of <\/span><span style=\"font-weight: 400;\">how to find buyer <a href=\"https:\/\/botsify.com\/blog\/high-intent-keywords-what-they-are-how-to-find-them-with-examples\/\">intent keywords<\/a><\/span><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_need_to_build_more_trust_with_your_customers\"><\/span><span style=\"font-weight: 400;\">You need to build more trust with your customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Expertise, authority, and trust are the new internet currency. Visitors who trust your website and your organization will be far more likely to convert into loyal customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you ensure this happens?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One effective tactic is to create and curate high-quality content that positions you as an expert in your field. Let\u2019s take a look at some businesses already getting this right.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2675 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-22.13.47.png\" alt=\"build more trust with your customers\" width=\"1600\" height=\"940\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-22.13.47.png 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-22.13.47-300x176.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-22.13.47-1024x602.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-22.13.47-768x451.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-22.13.47-1536x902.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Firstly, Lawsuit Legal, a law firm that specializes in workers\u2019 rights, has a comprehensive <\/span><a href=\"https:\/\/www.lawsuitlegal.com\/employment-law.php\" rel=\"nofollow\"><span style=\"font-weight: 400;\">guide to employment laws<\/span><\/a><span style=\"font-weight: 400;\"> on their website. This shows that they know what they\u2019re talking about so well, they could teach it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This resource helps to educate potential clients about the scope of Lawsuit Legal\u2019s services, while also positioning the company as an authority in its sector. While it might seem counterintuitive, providing your target customers with free information and advice can help to build trust with them, and will increase the likelihood of them paying for your services in the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is because it gives you the chance to show off your expertise. If someone has read this guide from the company and then finds themselves in a situation where they need to pay for legal help in a workers\u2019 rights case, they\u2019ll be more likely to get in touch with the firm for help because there\u2019s already an element of trust there. &#8220;This is a great way to <a href=\"https:\/\/www.digitallogic.co\/law-firm-marketing\/\">market your law firm<\/a> and promote future business&#8221;<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2674 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-10-at-11.00.48-AM.png\" alt=\"respona\" width=\"700\" height=\"350\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-10-at-11.00.48-AM.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-10-at-11.00.48-AM-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, digital PR agency and link-building software providers Respona include <\/span><a href=\"https:\/\/respona.com\/blog\/how-to-increase-domain-authority\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">a guide to increasing your domain authority<\/span><\/a><span style=\"font-weight: 400;\"> on their blog. This article alone demonstrates their combined expertise on digital, marketing, and SEO topics while showing that they can be trusted to help other businesses in these areas.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Someone who is interested in this information may or may not be looking to pay for the services Responsa offers right now. But, either way, this guide positions the company as a knowledgeable source of information and will build trust with readers. That means the business will be top of mind when someone is looking for some real help with their digital marketing.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2676\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-5.46.28-PM.png\" alt=\"canva\" width=\"700\" height=\"350\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-5.46.28-PM.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-5.46.28-PM-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Graphic design software provider Canva also uses content curation to demonstrate their expertise. They provide a library of <\/span><a href=\"https:\/\/designschool.canva.com\/courses\/social-media-mastery\/?lesson=master-social-media\" rel=\"nofollow\"><span style=\"font-weight: 400;\">instructional videos<\/span><\/a><span style=\"font-weight: 400;\"> on a variety of topics to help new customers visualize how their business could be improved with graphic design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By asking outside experts to help develop these courses, Canva demonstrates that they will spare no expense in providing the best service possible. Anyone who finds all of this informational content helpful will be more likely to pay to Canva\u2019s platform because they\u2019ll already value and trust the company.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2677 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-6.30.54-PM.png\" alt=\"canva's survey\" width=\"700\" height=\"350\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-6.30.54-PM.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-6.30.54-PM-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Once you have a plethora of expert content on your website, consider how you could provide evidence of the great work you\u2019re already doing. One of the best ways to do this is to ask customers for reviews, and then showcase those testimonials directly on your website and within your content. <\/span><a href=\"https:\/\/botsify.com\/blog\/how-customer-reviews-can-benefit-your-business\/\"><span style=\"font-weight: 400;\">Customer reviews can benefit your business<\/span><\/a><span style=\"font-weight: 400;\"> greatly by demonstrating to new visitors that you\u2019re a trustworthy organization to work with.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Workplace messaging platform Slack turned customer surveys into visuals that demonstrate their success in <\/span><a href=\"https:\/\/slack.com\/engage-users\" rel=\"nofollow\"><span style=\"font-weight: 400;\">engaging users<\/span><\/a><span style=\"font-weight: 400;\">. These metrics are also interspersed with quotes from satisfied customers, further demonstrating the trust that its users put in the platform.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you aren\u2019t getting the conversions you want, think about whether you\u2019re doing enough to earn your prospective customers\u2019 trust. If you aren\u2019t quite there yet, creating high-quality content that shows your expertise, and showcasing positive reviews on your site can really help.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Its_hard_for_your_customers_to_contact_you\"><\/span><span style=\"font-weight: 400;\">It\u2019s hard for your customers to contact you<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your customers have any questions or concerns, they\u2019ll want to contact you directly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if it&#8217;s unclear how they can do so, their query won\u2019t be resolved, and they\u2019ll be unlikely to go forward with a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure that your contact information is easily accessible, and that you provide multiple avenues for communication. Phone, email, social media, and a brick-and-mortar address (if applicable), should all be listed in the same place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If specific queries are better suited to a specific avenue, make sure that is clear as well. For example, if you have an email dedicated to addressing customer concerns, list it with that explanation. On the other hand, you might have a hashtag you use to curate photos of satisfied customers to promote on your Instagram. Make sure to tell visitors that as well!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Social media can also help with customer service and generally driving brand awareness. Any social media platforms that you have should be responsive and active. These platforms offer a great way to answer customer questions in a casual setting and publicly address customer concerns.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On landing pages themselves, it can help to include a chatbot designed to address any last-minute questions. Botsify makes it easy to <\/span><a href=\"https:\/\/botsify.com\/website-chatbot\"><span style=\"font-weight: 400;\">add website chatbots<\/span><\/a><span style=\"font-weight: 400;\">, and this simple fix can have a huge effect on improving your conversions.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Your_site_offers_a_poor_user_experience\"><\/span><span style=\"font-weight: 400;\">Your site offers a poor user experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Even in the digital age, the experience is everything.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How many times have you clicked on a website that loaded slowly and decided to go back and pick a different search result? Have you ever sought out a company only to discover their website was hard to navigate and turned to a competitor?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In an economy of choices, these experiences are practically universal. This means that, if your website offers a poor user experience, people won\u2019t hang around long enough to make a purchase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why optimizing the UX of your landing pages is so important.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a lot of factors that can affect the user experience of your website. Here are some aspects worth considering in your next <a href=\"https:\/\/www.mageplaza.com\/blog\/magento-website-audit-checklist.html\">UX website audit<\/a>:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Page load time<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adaptable design for different devices<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Readability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Accessibility<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ease of navigation<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">To learn more about how to integrate good UX with an effective digital marketing plan, check out Botsify\u2019s <\/span><a href=\"https:\/\/botsify.com\/blog\/an-interview-with-the-dialogue-ux-designer-sam-ursu\/\"><span style=\"font-weight: 400;\">interview with dialogue UX designer, Sam Ursu<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"You_need_to_get_straight_to_the_point\"><\/span><span style=\"font-weight: 400;\">You need to get straight to the point<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Hopefully, your landing page visitors are there because they want to interact with your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But, if you fill your pages with lots of copy that your ideal customers aren\u2019t interested in, this can deter them from making a purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, keep your copy simple, and get straight to the point. Show the value of your products and services right away. Don\u2019t make people scroll.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The marketing and SEO experts at <\/span><a href=\"https:\/\/chosendata.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Chosen Data<\/span><\/a><span style=\"font-weight: 400;\"> have already figured this out. Their website consists of a single landing page where the main focus is a bulleted list of everything the company can help with. It\u2019s clear, to the point, and bound to attract the right people.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2678 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.55.51.png\" alt=\"get straight to the point\" width=\"1600\" height=\"967\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.55.51.png 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.55.51-300x181.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.55.51-1024x619.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.55.51-768x464.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screenshot-2021-02-25-at-21.55.51-1536x928.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Alternatively, <\/span><a href=\"https:\/\/www.khanacademy.org\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Khan Academy<\/span><\/a><span style=\"font-weight: 400;\">, an online learning resource, dedicates its homepage to the four markets they serve: learners, teachers, districts, and parents. Each has a dedicated link to follow so people can get started right away, or they can scroll down and learn a little bit more before clicking.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2679 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-6.38.38-PM.png\" alt=\"khan academy\" width=\"700\" height=\"350\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-6.38.38-PM.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/Screen-Shot-2021-03-05-at-6.38.38-PM-300x150.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at your landing pages from a customers\u2019 perspective, and consider whether you\u2019re making them work too hard to find the information they need. Your content should address all of their pain points, explain how you can help them, and show why your company is better than your competitors straight away.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If someone can see all of this information as soon as they land on your website, all of their concerns will be put to rest and they\u2019ll be far more likely to make a purchase.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary\"><\/span><span style=\"font-weight: 400;\">Summary<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If your landing pages aren\u2019t converting, it can be frustrating to see your marketing efforts go to waste. But don\u2019t panic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tweaking your site and improving your content over time can really help to increase your sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Slowly but surely, your landing pages will bring you the conversions your business needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For more <\/span><a href=\"https:\/\/botsify.com\/blog\/6-must-have-tools-to-skyrocket-your-website-conversion\/\"><span style=\"font-weight: 400;\">conversion tools to skyrocket your business<\/span><\/a><span style=\"font-weight: 400;\">, check out Botsify\u2019s article that delves deeper into the topic.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Source: Unsplash So, you\u2019ve created a website for your business and it\u2019s attracting a lot of visitors. But, why aren\u2019t those visitors converting into loyal &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/\"> <span class=\"screen-reader-text\">6 reasons your landing pages aren&#8217;t converting<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":70,"featured_media":2682,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[157],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>6 reasons your landing pages aren&#039;t converting<\/title>\n<meta name=\"description\" content=\"Discover 6 reasons your landing pages aren&#039;t converting. Improve design, content, and strategy to boost conversions and drive better results\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/reason-landing-pages-arent-converting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"6 reasons your landing pages aren&#039;t converting\" \/>\n<meta property=\"og:description\" content=\"Discover 6 reasons your landing pages aren&#039;t converting. 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