{"id":2645,"date":"2021-03-15T05:51:28","date_gmt":"2021-03-15T05:51:28","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2645"},"modified":"2023-06-29T18:02:37","modified_gmt":"2023-06-29T18:02:37","slug":"5-chatbot-driven-campaigns-you-can-try-this-year","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/","title":{"rendered":"5 Chatbot-Driven Campaigns You Can Try This Year"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Chatbots started gaining acceptance among businesses after Facebook launched APIs for its Messenger platform. Thanks to artificial intelligence and automation, website chat widgets are no longer the same. They can now convert leads using the right context&#8211;and with fast response times at that.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As chatbots hold a significant market share, you can easily find the type you want. They\u2019re not just great for lead generation. They can be useful in process management and other things, too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are five chatbot campaigns you can try this year. But first, let\u2019s answer the question. What exactly are chatbot campaigns and why are they important?.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-66353b727d67a\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-66353b727d67a\"  type=\"checkbox\" id=\"item-66353b727d67a\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#What_are_Chatbot_Campaigns_and_Why_Are_They_Important\" title=\"What are Chatbot Campaigns and Why Are They Important?\">What are Chatbot Campaigns and Why Are They Important?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#5_Types_of_Chatbot_Campaigns_to_Conduct_This_Year\" title=\"5 Types of Chatbot Campaigns to Conduct This Year\">5 Types of Chatbot Campaigns to Conduct This Year<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#1_Lead_Generation\" title=\"1. Lead Generation\">1. Lead Generation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#2_To_Power_Your_Sales_Funnel\" title=\"2. To Power Your Sales Funnel\">2. To Power Your Sales Funnel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#3_For_Contests\" title=\"3. For Contests\">3. For Contests<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#4_Customer_Service_and_FAQs\" title=\"4. Customer Service and FAQs\">4. Customer Service and FAQs<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#5_Shopping_Assistance\" title=\"5. Shopping Assistance\">5. Shopping Assistance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#Tips_for_Running_Chatbot-Driven_Campaigns\" title=\"Tips for Running Chatbot-Driven Campaigns\">Tips for Running Chatbot-Driven Campaigns<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#Don%E2%80%99t_Give_Full_Control_to_Chatbot\" title=\"Don&#8217;t Give Full Control to Chatbot\">Don&#8217;t Give Full Control to Chatbot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#Undertake_Chatbot_Maintenance\" title=\"Undertake Chatbot Maintenance\">Undertake Chatbot Maintenance<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#Don%E2%80%99t_Overuse_Chatbot\" title=\"Don&#8217;t Overuse Chatbot\">Don&#8217;t Overuse Chatbot<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/#Wrapping_Up\" title=\"Wrapping Up\">Wrapping Up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_are_Chatbot_Campaigns_and_Why_Are_They_Important\"><\/span><span style=\"font-weight: 400;\">What are Chatbot Campaigns and Why Are They Important?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbot campaigns are effective <\/span><a href=\"https:\/\/botsify.com\/blog\/digital-marketing-strategies-to-level-up-your-business-with-automation-tool\/\"><span style=\"font-weight: 400;\">digital marketing strategies<\/span><\/a><span style=\"font-weight: 400;\"> that help automate customer management until customers are directed to a person for assistance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you implement a chatbot marketing strategy, chatbots answer customer requests based on their programmed responses and the customer\u2019s choices. Many mobile apps, for example, have launched chatbots to give immediate support in the registration process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the process of doing all this, chatbots promote your products and services.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at why businesses love chatbots, and by extension, chatbot campaigns:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbots save businesses money and time:<\/b><span style=\"font-weight: 400;\"> With a chatbot, you can address problems with the least amount of effort and resources. A chatbot that functions 24\/7 doesn\u2019t receive a salary.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbots segment traffic: <\/b><span style=\"font-weight: 400;\">Chatbots segment your audience through their conversations. For instance, if a person shows interest in pricing, that person is a possible customer. The chatbot might suggest placing an order immediately. If customers ask for more information, the <\/span><a href=\"https:\/\/botsify.com\/blog\/10-best-chatbot-examples-you-need-to-see-this-year\/\"><span style=\"font-weight: 400;\">chatbot <\/span><\/a><span style=\"font-weight: 400;\">gives the required details about the product or service.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbots provide an instant response: <\/b><span style=\"font-weight: 400;\">A chatbot gives immediate replies to visitors. That helps them fix their problems immediately, resulting in a great experience. So, you enhance your brand recognition and build trust among customers.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbots ensure prompt payments:<\/b><span style=\"font-weight: 400;\"> You can choose a chatbot to complete orders and payment processing without making customers visit your website. Integrate PayPal or other money transfer mechanisms with your chatbot for successful transactions.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbots can be used almost anywhere: <\/b><span style=\"font-weight: 400;\">It doesn\u2019t matter what your business is. You can always use a chatbot.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbots ensure customer engagement:<\/b><span style=\"font-weight: 400;\"> Chatbots even allow you to interact with your customers on the other side of the world.\u00a0<\/span><\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\"><b>Chatbots don\u2019t make spelling and grammar mistakes: <span style=\"font-weight: 400;\">With a human, there may be times where they need to run a <\/span><a href=\"https:\/\/writer.com\/grammar-checker\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">grammar check<\/span><\/a><span style=\"font-weight: 400;\">. This isn\u2019t the case with chatbots since they\u2019re programmed to do exactly what you tell them.<\/span><\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Chatbots allow data analysis: <\/b><span style=\"font-weight: 400;\">When you gather data via chatbot, you understand your customers\u2019 needs and preferences. The data helps you, in turn, improve your chatbot and entire marketing strategy.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In other words, with chatbot campaigns, your business can reap all sorts of benefits.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Types_of_Chatbot_Campaigns_to_Conduct_This_Year\"><\/span><span style=\"font-weight: 400;\">5 Types of Chatbot Campaigns to Conduct This Year<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are many ways you can use a chatbot to promote your products and services. Here are five types of chatbot campaigns you can launch this year. The order in which you conduct them will depend on the marketing goals you prioritize.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Lead_Generation\"><\/span><span style=\"font-weight: 400;\">1. Lead Generation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chatbot marketing helps you generate leads easily and quickly. That\u2019s because chatbots are always at the right place at the right time. When a visitor goes to your website, your chatbot can entertain them and offer assistance. It can ask them for an email address and, like Facebook, store the user information. You\u2019ll need to give your website visitors the option to input their data.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have your website visitor\u2019s information, all you\u2019d need to do is send a <\/span><a href=\"https:\/\/pitchfunnel.com\/blog\/follow-up-email\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">follow-up email<\/span><\/a><span style=\"font-weight: 400;\"> to keep your visitors engaged and move them down the sales funnel.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are new in chatbot marketing, start with a 1-minute lead generation bot. It is perfect for client-centric businesses.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_To_Power_Your_Sales_Funnel\"><\/span><span style=\"font-weight: 400;\">2. To Power Your Sales Funnel<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2646\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/unnamed-1.jpg\" alt=\"Hubspot\" width=\"371\" height=\"465\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/unnamed-1.jpg 371w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/unnamed-1-239x300.jpg 239w\" sizes=\"(max-width: 371px) 100vw, 371px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Source:<\/b> <a href=\"https:\/\/www.hubspot.com\/\" rel=\"no follow\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">With a chatbot, you can qualify leads, too. That way, you don\u2019t waste time and resources on leads who will never convert.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.nutshell.com\/blog\/how-to-use-chatbots\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Nutshell<\/span><\/a><span style=\"font-weight: 400;\">, here are five questions you can ask through your chatbot to qualify serious leads:<\/span><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Are you a (profession)?<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Tell me more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What brought you here today?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What do you know about X products?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do you want some help with that?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A chatbot-driven campaign is a great option since some customers don\u2019t like taking phone calls.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you have your chatbot sequence, the chat flow will go smoothly. Your sales team comes in only when the chatbot is sure the leads are not bad ones.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_For_Contests\"><\/span><span style=\"font-weight: 400;\">3. For Contests<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Contests are a highly effective marketing strategy. You can increase their effectiveness by using chatbots.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots can run your contest from beginning to end, so you literally don\u2019t need to do much. Another good thing is, chatbots can notify you and the participants of the contest results immediately. Once the contest is done, you can also still use the chatbot for something else after tweaking it a bit. Maybe for brand awareness or for answering FAQs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can run contests with<a href=\"https:\/\/www.beaconstac.com\/qr-code-generator\" rel=\"nofollow\"> a QR code<\/a>, organize quizzes, or even a photo or video contest. On Facebook, you can run a comment contest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, allow people who comment on your organic Facebook post to enter a contest where they can win prizes. With this type of contest, you don\u2019t just engage your audience. You increase your visibility on social media, too. That\u2019s because people will have the incentive to interact with your post, which increases the post\u2019s chances of becoming viral.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or you can <a href=\"https:\/\/vyper.ai\/blog\/how-to-create-a-viral-instagram-giveaway-or-contest\/\">run a giveaway contest<\/a> and let people register for the contest with their personal details. This allows you to build engagement and your contact list at the same time.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Customer_Service_and_FAQs\"><\/span><span style=\"font-weight: 400;\">4. Customer Service and FAQs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2647\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/nHM1g8yraDYVXi-AgbZkygjZLbsDSDqUimVh61Xq-ajytJc2L4Fl1Hm3rEk7Gu_5LNY-Z4D0IjD7fUVWMos6zLUJz9bKafs8I-1rqoIHKI3Z81FHionNhuEvdVUsYlx-1acOuas.png\" alt=\"frase\" width=\"425\" height=\"523\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/nHM1g8yraDYVXi-AgbZkygjZLbsDSDqUimVh61Xq-ajytJc2L4Fl1Hm3rEk7Gu_5LNY-Z4D0IjD7fUVWMos6zLUJz9bKafs8I-1rqoIHKI3Z81FHionNhuEvdVUsYlx-1acOuas.png 425w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/03\/nHM1g8yraDYVXi-AgbZkygjZLbsDSDqUimVh61Xq-ajytJc2L4Fl1Hm3rEk7Gu_5LNY-Z4D0IjD7fUVWMos6zLUJz9bKafs8I-1rqoIHKI3Z81FHionNhuEvdVUsYlx-1acOuas-244x300.png 244w\" sizes=\"(max-width: 425px) 100vw, 425px\" \/><\/p>\n<p style=\"text-align: center;\"><b>Source:<\/b> <a href=\"https:\/\/www.frase.io\/\" rel=\"no follow\"><span style=\"font-weight: 400;\">Frase<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Does your business get many customer service requests via Facebook Messenger? A chatbot can be a great tool to engage with these customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The chatbot asks customers what their problem is. It then helps narrow down the issue with questions. Once the chatbot determines the issue, it directs the customers to a customer service representative who can give them the necessary assistance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0In other words, the chatbot streamlines the workflow. That\u2019s a good thing because it ensures the quality of the company\u2019s response. Chatbots will only direct a specific query to a customer service representative who has the competence to answer it. So, the person who asked can always expect a good answer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chatbots can answer customers\u2019 questions anytime, too. Instead of hiring for <\/span><a href=\"https:\/\/botsify.com\/blog\/automatic-customer-support-chatbot-in-1-minute\/\"><span style=\"font-weight: 400;\">customer support<\/span><\/a><span style=\"font-weight: 400;\"> to address the problems of your customers on the other side of the world, while your colleagues are sleeping, you let the chatbot do the work.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Shopping_Assistance\"><\/span><span style=\"font-weight: 400;\">5. Shopping Assistance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Chatbots can offer customers a shopping experience they will never forget.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Program your chatbot so customers can easily browse products and buy products directly there. Even if visitors end up not making a purchase, the chatbot will have been able to gather data on them. The next time they visit the website, the chatbot can offer a personalized shopping experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For customers, that\u2019s important. According to <\/span><a href=\"https:\/\/www.superoffice.com\/blog\/customer-experience-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Super Office<\/span><\/a><span style=\"font-weight: 400;\">, a whopping 86% will pay more for a better customer experience!\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Tips_for_Running_Chatbot-Driven_Campaigns\"><\/span><span style=\"font-weight: 400;\">Tips for Running Chatbot-Driven Campaigns<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are a few tips you should follow when running chatbot-driven campaigns. These tips hold regardless of the campaign you run. Follow them to ensure your campaign is successful, and you achieve your marketing goals:\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Don%E2%80%99t_Give_Full_Control_to_Chatbot\"><\/span><span style=\"font-weight: 400;\">Don&#8217;t Give Full Control to Chatbot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Make sure your chatbot does not fully take over your marketing campaign. Your team should also exert some effort. An automated campaign is great, but it still needs a human touch to be effective. Use the chatbot only to streamline your workflow. Your team should handle the more complicated aspects of the workflow.\u00a0<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Undertake_Chatbot_Maintenance\"><\/span><span style=\"font-weight: 400;\">Undertake Chatbot Maintenance<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">A chatbot is not something you create and then leave to rot. It also requires review, maintenance, and optimization. If you don\u2019t give your chatbot a regular check-up, it can be your liability. A chatbot is a representative of your brand. So, if suddenly it stops working or gives the most bizarre answers, customers will take it against you.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Don%E2%80%99t_Overuse_Chatbot\"><\/span><span style=\"font-weight: 400;\">Don&#8217;t Overuse Chatbot<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Don&#8217;t get carried away and program your chatbot to ask too many questions. People don\u2019t want anyone (or anything) giving them the runaround. They want companies to be as honest and straight-to-the-point as possible. Ask only the relevant questions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, don\u2019t ask intrusive questions. People are already hesitant to give you their personal information. Don\u2019t expect them to tell you their exact address or their car plate number. When programming your chatbot, remember that people value their privacy. Come up with questions that won\u2019t throw them off.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Wrapping_Up\"><\/span><span style=\"font-weight: 400;\">Wrapping Up<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbots can help you generate leads and conversions. They can also qualify leads. You can use chatbots in customer service and in running contests. If you want shopping assistance, chatbots are great at providing that, too!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In short, chatbot-driven campaigns can help your business in many ways. If you\u2019re still not conducting those, you\u2019re missing out on a lot.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, I gave you five chatbot-driven campaigns you can try this year. Outline your marketing goals. Choose the chatbot campaign you\u2019d like to run first. Then create your chatbot and a strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Once you execute and see the results, you won\u2019t be able to get enough of chatbot marketing.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chatbots started gaining acceptance among businesses after Facebook launched APIs for its Messenger platform. Thanks to artificial intelligence and automation, website chat widgets are no &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/\"> <span class=\"screen-reader-text\">5 Chatbot-Driven Campaigns You Can Try This Year<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":69,"featured_media":2650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[270],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Chatbot-Driven Campaigns You Can Try This Year - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/5-chatbot-driven-campaigns-you-can-try-this-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Chatbot-Driven Campaigns You Can Try This Year - Botsify\" \/>\n<meta property=\"og:description\" content=\"Chatbots started gaining acceptance among businesses after Facebook launched APIs for its Messenger platform. 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