{"id":2494,"date":"2021-02-09T07:07:14","date_gmt":"2021-02-09T07:07:14","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2494"},"modified":"2024-12-27T13:10:18","modified_gmt":"2024-12-27T13:10:18","slug":"keep-your-leads-warm-between-campaigns","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/","title":{"rendered":"Keep your leads warm between campaigns: Maximize engagement effectively"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Prospects are not always ready, willing, and able to make a purchase decision when you approach them with a sales call. How do you keep your well-qualified leads warm between campaigns, so you remain top-of-mind and are the person they call when the timing is right to make a purchasing decision?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is a question that most B2B businesses face as they receive more and more leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s not only about keeping those leads warm, it&#8217;s also about making sure you&#8217;re not becoming bothersome to your leads with multiple emails, follow-up calls, and text messages that do not deliver value.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how do you find the right balance without overextending your own resources?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well aside from <\/span><span style=\"font-weight: 400;\">investing in cold calling services<\/span><span style=\"font-weight: 400;\"> who specialize in follow-up and nurturing, there are many options available to keep your leads warm and engaged throughout the sales cycle. But cold calling has got you cover, t<\/span><span style=\"font-weight: 400;\">hat&#8217;s what we&#8217;re going to cover with this blog post.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/#Keeping_leads_engaged_without_annoying_them\" title=\"Keeping leads engaged without annoying them\">Keeping leads engaged without annoying them<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/#1_The_Teaching_Moment_emails\" title=\"1. The Teaching Moment email(s)\">1. The Teaching Moment email(s)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/#2_The_Q_A_email\" title=\"2. The Q&amp;A email\">2. The Q&amp;A email<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/#3_The_Announcement_email\" title=\"3. The Announcement email\">3. The Announcement email<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/#Maximize_your_bandwidth_with_automation_tools\" title=\"Maximize your bandwidth with automation tools\">Maximize your bandwidth with automation tools<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/#1_Social_media_scheduling\" title=\"1. Social media scheduling\">1. Social media scheduling<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/#2_Use_a_customized_chatbot_tool\" title=\"2. Use a customized chatbot tool\">2. Use a customized chatbot tool<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/#What_are_the_best-practice_strategies_for_B2B_businesses\" title=\"What are the best-practice strategies for B2B businesses?\">What are the best-practice strategies for B2B businesses?<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Keeping_leads_engaged_without_annoying_them\"><\/span><span style=\"font-weight: 400;\">Keeping leads engaged without annoying them<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here&#8217;s a sobering thought: <\/span><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" rel=\"nofollow\"><span style=\"font-weight: 400;\">80% of businesses state<\/span><\/a><span style=\"font-weight: 400;\"> that their lead generation efforts are only slightly or somewhat effective. So, you&#8217;re not alone if you&#8217;ve been struggling with this too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are many ways to keep your leads engaged, and one of the easiest to implement is email marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is NOT about shooting out an email every day telling your leads about how amazing your products are.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No, this is about nurturing your leads. Providing them with content that they care about. Content that makes a difference in their business and lives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It starts by putting yourself in the shoes of your prospects and asking the question: <\/span><i><span style=\"font-weight: 400;\">&#8220;How can I support this company right now?&#8221;<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">If you&#8217;re struggling to come up with some ideas<\/span><b>, <\/b><span style=\"font-weight: 400;\">here are three types of <\/span><a href=\"https:\/\/followupfred.com\/learn\/b2b-email-marketing-examples\/\"><span style=\"font-weight: 400;\">nurture email marketing campaigns you can try<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_The_Teaching_Moment_emails\"><\/span><span style=\"font-weight: 400;\">1. The Teaching Moment email(s)<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This tactic is about sending a helpful email (or a series of emails) that helps educate your leads on a specific skill that&#8217;s relevant to the product or service you&#8217;re offering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s also a great time to teach them something new. Maybe a way to use your product or service in their own business that they weren&#8217;t aware of.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only does this help your leads, but they will also appreciate receiving such valuable, free content and you get to position your business in their minds as the go-to solution to their problem.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Tutorial videos are a great option to include in these emails.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_The_Q_A_email\"><\/span><span style=\"font-weight: 400;\">2. The Q&amp;A email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are times where your prospects may be interested in your offers, but they have concerns that hold them back during the sales process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than try to address these during a follow-up call, you can be proactive and develop a list of frequently asked questions about the product or service you&#8217;re offering.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Provide answers to the questions that lead leads often ask and share these in an email campaign. This type of email is great to include with the teaching moment emails mentioned above.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Q&amp;A email provides clear and helpful information to your leads while also highlighting that you understand where they are at.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A simple call to action at the end of the email inviting your lead to book a call is natural and not forced. It makes sense in this context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It also puts your company in a proactive position in the mind of your leads. They&#8217;ll also have peace-of-mind about your product or service too. This email helps them take one more step closer to buying your product or service.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_The_Announcement_email\"><\/span><span style=\"font-weight: 400;\">3. The Announcement email<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Out of the three email options highlighted here, the Announcement email is the most &#8220;salesy&#8221; &#8211; but it also makes the most sense when viewed in context.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This type of email is beneficial to share with your lead whenever you have a new product or service (or an update) to announce. In these scenarios, it feels natural to send the Announcement email to your prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The new offer may just fill in the missing piece preventing your prospect from making a purchase decision. If your prospect is an \u2018early adopter\u2019 the announcement of a new or enhanced product or service may just push them over the line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the Announcement email, the aim is to provide a brief overview of the new or enhanced product\/service and how it will benefit your prospect directly. Whenever possible, a video walk-through is a great way to pique their interest to learn more.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are more email nurture campaigns (such as a regular newsletter) you can use to engage with your leads, but these are just a few to get you started.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Maximize_your_bandwidth_with_automation_tools\"><\/span><span style=\"font-weight: 400;\">Maximize your bandwidth with automation tools<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It&#8217;s likely that you don&#8217;t have the bandwidth to make 100&#8217;s, let alone 1,000&#8217;s of follow-up calls every month.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s be honest, unless you&#8217;re a multinational conglomerate, who does?!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Investing in a cold calling service is a solid, cost-effective option. Other options may include automating some of your follow up.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2495\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/02\/image2.jpg\" alt=\"\" width=\"1600\" height=\"1200\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/02\/image2.jpg 1600w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/02\/image2-300x225.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/02\/image2-1024x768.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/02\/image2-768x576.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/02\/image2-1536x1152.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p><a href=\"https:\/\/unsplash.com\/photos\/mr4JG4SYOF8\" rel=\"nofollow\"><i><span style=\"font-weight: 400;\">Source<\/span><\/i><\/a><\/p>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.andava.com\/learn\/social-media-for-b2b\/\">Social media for b2b<\/a> is a great way to <\/span><span style=\"font-weight: 400;\">engage and keep your leads warm between sales campaigns<\/span><span style=\"font-weight: 400;\">, but it can feel overwhelming and time-consuming. Who has time to hang out on Facebook or LinkedIn these days?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, there are tools that can help automate this process for you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your leads are likely hanging out largely on one platform. Find that platform and start showing up there daily.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are a couple of options, depending on the platform being used.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Social_media_scheduling\"><\/span><span style=\"font-weight: 400;\">1. Social media scheduling<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If you want to keep things simple and low-key, a <a href=\"https:\/\/bloggingwizard.com\/best-social-media-scheduling-tools\/\">social media scheduler<\/a> like <\/span><span style=\"font-weight: 400;\">Hootsuite<\/span><span style=\"font-weight: 400;\">, <\/span><span style=\"font-weight: 400;\">Buffer<\/span><span style=\"font-weight: 400;\">, or <\/span><span style=\"font-weight: 400;\">CoSchedule<\/span><span style=\"font-weight: 400;\"> allows you to create your social media content and schedule it to post at certain times of the day, 7 days a week.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your audience is on the main social platforms like Facebook, Twitter, Instagram, and LinkedIn, one of those scheduling options works.<\/span><\/p>\n<p><b><i>But what do you say?<\/i><\/b><\/p>\n<p><span style=\"font-weight: 400;\">That&#8217;s easy. You can repurpose content from the emails you&#8217;ve written, or blog posts you have on your company website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Think actionable, bite-sized content for social media posts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here&#8217;s an example from the <\/span><a href=\"https:\/\/www.facebook.com\/botsifyapp\"><span style=\"font-weight: 400;\">Botsify Facebook Page<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2496\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/02\/image-1.png\" alt=\"\" width=\"380\" height=\"512\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/02\/image-1.png 380w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/02\/image-1-223x300.png 223w\" sizes=\"(max-width: 380px) 100vw, 380px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">And while <\/span><span style=\"font-weight: 400;\">Social Media Examiner<\/span><span style=\"font-weight: 400;\"> suggests spending just six hours a week on social media will help improve your lead generation results, you can minimize that time through social media scheduling tools.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Use_a_customized_chatbot_tool\"><\/span><span style=\"font-weight: 400;\">2. Use a customized chatbot tool<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If your leads are predominantly hanging out on Facebook or even visiting your website, you can use a chatbot to engage with them further.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are multiple ways you can use a chatbot to engage with your audience and minimize your time and effort keeping them warm.<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create an automated, customized chatbot for your website that interacts with your leads in a way that helps them find answers to questions they might have. Take your FAQs and plug them into an automated chatbot sequence.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a chatbot sequence to engage with your leads on Facebook. You can leverage the email campaigns we previously mentioned and plug them into a chatbot sequence too. In fact, you can expect higher open rates with a chatbot vs. email. Some marketers have experienced <\/span><a href=\"https:\/\/neilpatel.com\/blog\/open-rates-facebook-messenger\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">88% open rates and 56% click rates<\/span><\/a><span style=\"font-weight: 400;\">. Compared with email, the average open rates are between 10-25% versus click rates which are typically in the 1-5% range.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Send leads from your website to your Facebook chatbot and have a sales conversation there. A lot of people are familiar with this style of communication, so it feels like a conversation rather than a <a href=\"https:\/\/visme.co\/blog\/sales-pitch-presentation-template\/\">sales pitch<\/a>.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">You don&#8217;t need to spend long hours on follow-up calls when you can automate some of this process.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These two options also allow you to maximize your resources to reach and maintain content with a large portion of people in your industry too.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"What_are_the_best-practice_strategies_for_B2B_businesses\"><\/span><span style=\"font-weight: 400;\">What are the best-practice strategies for B2B businesses?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Now that you&#8217;ve got some ideas, what are some best practices for your business?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, it really comes down to your primary goals and objectives. The steps we&#8217;ve outlined above will work for every B2B business, but it largely depends on whether they fit with your overall marketing strategy. Unfortunately, there is no \u2018one size fits all\u2019 answer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Did you know that the <\/span><a href=\"https:\/\/www.rainsalestraining.com\/blog\/how-many-touches-does-it-take-to-make-a-sale\"><span style=\"font-weight: 400;\">average prospect needs around 8 touchpoints<\/span><\/a><span style=\"font-weight: 400;\"> to convert? So, it makes sense that you should leverage multiple approaches to nurturing and engaging with your prospects.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And while nurturing your warm leads can feel a lot like dating, in the end, it will pay off.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It&#8217;s about finding the right marketing mix that works for you and your business.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While emails, social media, and tools like chatbots are a great way to maintain those touchpoints, don&#8217;t forget about good, old-fashioned direct mail.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">While your prospect\u2019s In-box and social media are inundated with content, receiving physical mail has become a novelty again. <\/span><a href=\"https:\/\/www.entrepreneur.com\/growing-a-business\/4-reasons-to-use-direct-mail-marketing-instead-of-email\/242731\" rel=\"nofollow\"><span style=\"font-weight: 400;\">A study by Epsilon<\/span><\/a><span style=\"font-weight: 400;\"> showed that 77% of people sort through their physical mail as soon as they get it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And while direct mail campaigns have a lower ROI than email, sometimes it&#8217;s worth it to surprise and delight your leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another option to consider is text messaging your prospects. Similar to the Facebook Messenger chatbot, you can create automated SMS messages. These are best used when you have a special deal that&#8217;s timely for your lead. Warning, however, do not overuse text messaging. You can quickly get your number blocked if it <\/span><span style=\"font-weight: 400;\">feels like spam<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">No matter what you decide to do with your warm leads, there are multiple options to keep your leads engaged between campaigns that don&#8217;t involve all of your time and resources to implement.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prospects are not always ready, willing, and able to make a purchase decision when you approach them with a sales call. How do you keep &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/\"> <span class=\"screen-reader-text\">Keep your leads warm between campaigns: Maximize engagement effectively<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":61,"featured_media":2497,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Keep your leads warm between campaigns: Maximize engagement<\/title>\n<meta name=\"description\" content=\"Learn how to keep your leads warm between campaigns. Use strategies to maintain engagement and boost conversion rates for better results\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/keep-your-leads-warm-between-campaigns\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Keep your leads warm between campaigns: Maximize engagement\" \/>\n<meta property=\"og:description\" content=\"Learn how to keep your leads warm between campaigns. 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