{"id":2405,"date":"2021-01-27T08:21:57","date_gmt":"2021-01-27T08:21:57","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2405"},"modified":"2023-06-19T15:43:27","modified_gmt":"2023-06-19T15:43:27","slug":"9-steps-to-build-an-outstanding-content-marketing-strategy","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/","title":{"rendered":"9 Steps to Build an Outstanding Content Marketing Strategy"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">How to become a winner in a content marketing chase in your business niche?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You must create an actionable content marketing strategy. And with the help of it, you will be able to achieve the following organic traffic results.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2412 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/1.png\" alt=\"content marketing strategy\" width=\"700\" height=\"235\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/1.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/1-300x101.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Are you impressed?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If yes, then read this guide further and you will find out nine steps that will help you build an outstanding content marketing strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Shall we start?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662cff2ca4bde\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662cff2ca4bde\"  type=\"checkbox\" id=\"item-662cff2ca4bde\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#The_Essence_of_Content_Marketing_Strategy\" title=\"The Essence of Content Marketing Strategy\">The Essence of Content Marketing Strategy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Think_About_Your_Goals_and_Set_Them_Correctly\" title=\"Think About Your Goals and Set Them Correctly\">Think About Your Goals and Set Them Correctly<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Make_Sure_You_Know_Your_Target_Audience_Well\" title=\"Make Sure You Know Your Target Audience Well\">Make Sure You Know Your Target Audience Well<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Think_About_Content-Type_to_Use\" title=\"Think About Content-Type to Use\">Think About Content-Type to Use<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Figure_Out_What_Your_Target_Audience_Is_Searching_on_Google\" title=\"Figure Out What Your Target Audience Is Searching on Google\">Figure Out What Your Target Audience Is Searching on Google<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Topic_Prioritization\" title=\"Topic Prioritization\">Topic Prioritization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Work_on_Creating_a_Content_Calendar\" title=\"Work on Creating a Content Calendar\">Work on Creating a Content Calendar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Content_Promotion\" title=\"Content Promotion\">Content Promotion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Newsletter\" title=\"Newsletter\u00a0\">Newsletter\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Paid_Advertisement\" title=\"Paid Advertisement\u00a0\">Paid Advertisement\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Outreach\" title=\"Outreach\">Outreach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Track_the_Results\" title=\"Track the Results\">Track the Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#Update_Your_Content\" title=\"Update Your Content\">Update Your Content<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/#To_Sum_up\" title=\"To Sum up\">To Sum up<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"The_Essence_of_Content_Marketing_Strategy\"><\/span><b>The Essence of Content Marketing Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The essence of\u00a0<a href=\"https:\/\/supple.com.au\/blog\/seo\/content-seo-strategy-experts\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/supple.com.au\/blog\/seo\/content-seo-strategy-experts\/&amp;source=gmail&amp;ust=1656658933398000&amp;usg=AOvVaw1X-IeP5DKOC-IiLNLXnMh_\">SEO content strategy<\/a> is creating a plan for producing high-quality content that would attract your target audience and turn potential leads into customers.<\/p>\n<p><span style=\"font-weight: 400;\">If you think that developing a content marketing plan is something super-complicated, you are wrong. It is a straightforward and simple process. The only thing that it requires from you is following a step-by-step instruction (you&#8217;ll find out about it later on the post), the rest will go smoothly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lots of successful companies have created a content strategy that helps them be at the top in the SERP. Here at Visme, we base our content on highlighting our toolset from an educational perspective. In other words, we teach our target audience how to <a href=\"https:\/\/instasize.com\/blog\/free-photo-editing-software-instasize\" rel=\"nofollow\">create visually beautiful content<\/a> without having a design background. We solve the problems that people have.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Plus, we focus our content <a href=\"https:\/\/tecuy.com\/marketing-strategies-for-faster-growth-of-your-business\/197\/\">marketing strategy<\/a> on search engine optimization (SEO) core principles. We tend to stay in the top ranking positions on Google and always keep an eye on <\/span><a href=\"https:\/\/digitalducats.com\/seo-statistics\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">SEO statistics<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2414 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/2.png\" alt=\"google search results\" width=\"700\" height=\"534\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/2.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/2-300x229.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Now, let&#8217;s see nine steps that you will need to take to create an outstanding content marketing strategy.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Think_About_Your_Goals_and_Set_Them_Correctly\"><\/span><b>Think About Your Goals and Set Them Correctly<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Setting your goals could be quite complicated. Likely, you can always build your goals considering the concepts of SMART criteria and OKRs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otherwise, <\/span><a href=\"https:\/\/www.foleon.com\/topics\/building-and-applying-a-content-marketing-strategy\" rel=\"nofollow\"><span style=\"font-weight: 400;\">building a content marketing strategy<\/span><\/a><span style=\"font-weight: 400;\"> can be completely up to you. Don&#8217;t complicate it by yourself and you won&#8217;t have any difficulties.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The goals for your strategy may vary. Nevertheless, there are some common goals that you should consider:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost your brand awareness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Acquire more backlinks<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Attract more inbound leads\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Become an influencer in your niche<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Despite this fact, the only general goal that every content marketing strategy pursues is getting more organic traffic.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Make_Sure_You_Know_Your_Target_Audience_Well\"><\/span><b>Make Sure You Know Your Target Audience Well<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Content marketing has two strategically important aspects &#8211; attract people to your website and turn them into customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it is so in most cases. But if you are new to content marketing, you might miss some hidden pitfalls on this occasion.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let&#8217;s say you own a company that offers video services. You decided to write a piece of content that would cover the topic &#8220;<\/span><span style=\"font-weight: 400;\">video content for <a href=\"https:\/\/ignitevisibility.com\/how-long-does-seo-take\/\" rel=\"nofollow\">SEO<\/a><\/span><span style=\"font-weight: 400;\">.&#8221;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do you think, is this topic would be a good topic for attracting potential customers?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, it is a good topic because it explains how video content could help websites rank better. And you can refer to your video services that would be a nice fit for creating video material.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if your idea is to cover &#8220;Top 10 video software to consider&#8221;, you are wrong. This post would promote your competitors and work against your brand.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to understand what content you should cover to meet your target audience&#8217;s needs?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should start with creating a <a href=\"https:\/\/visme.co\/blog\/buyer-persona-template\/\" rel=\"nofollow\">buyer persona<\/a>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A buyer persona is a collective term that describes your ideal customer with all characteristics.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2415 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/3.jpeg\" alt=\"content marketing\" width=\"700\" height=\"486\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/3.jpeg 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/3-300x208.jpeg 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><a href=\"https:\/\/medium.com\/swlh\/how-to-create-the-perfect-buyer-persona-in-7-steps-using-the-hubspot-tool-4424f4db58fb\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">However, if you know who your buyer persona is and what your target audience needs, you can proceed ahead.<\/span><b>\u00a0<\/b><\/p>\n<p>Also, readout: <a href=\"https:\/\/allthatsaas.com\/roundup\/best-seo-tools-apps\/\" rel=\"nofollow\">26 Powerful SEO Tools and Apps + 10 SEO Gurus to Follow in 2021<\/a><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Think_About_Content-Type_to_Use\"><\/span><b>Think About Content-Type to Use<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">There is a vast amount of content to choose from. Each of the types has its benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, there is no point in embracing all types of content at once. You should better focus on one.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to determine what type of content will be right for you?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, you should understand what type of content your target audience likes the most. Here at Visme, we produce lots of educational content. Since our purpose is to help people make their content more visually appealing, we <a href=\"https:\/\/www.twine.net\/blog\/how-to-start-a-blog-success\/\">create blog posts<\/a> with different visual elements included. Plus, we use video content because it is another great way to show our toolkit to the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Secondly, you must realize what type of content you can produce from a physical standpoint. If you can&#8217;t express your thoughts in a written form, you should try yourself on camera. If you can&#8217;t work on camera as well, you can always <\/span><span style=\"font-weight: 400;\">hire a freelancer<\/span><span style=\"font-weight: 400;\"> who would be a professional writer or speaker.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By following these two principles you will be able to determine what type of content you should be focused on mostly.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Figure_Out_What_Your_Target_Audience_Is_Searching_on_Google\"><\/span><b>Figure Out What Your Target Audience Is Searching on Google<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Your main content marketing goal is to drive traffic from two of the most powerful search engines like Google and YouTube. Let&#8217;s say that you already know who your target audience is. But it is not enough for <\/span><a href=\"https:\/\/websitepromoter4u.com\/11-unethical-ways-to-increase-traffic-to-your-website\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">increasing more traffic<\/span><\/a><span style=\"font-weight: 400;\"> to your website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you want to get traffic, you need to know what your audience is searching for on the search engines.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to do this?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Start with brainstorming seed keyword ideas. For instance, your website sells different educational courses online. Your seed keywords would be &#8220;online courses&#8221;, &#8220;buy a course online&#8221;, &#8220;online learning&#8221;, &#8220;<\/span><a href=\"https:\/\/learningselect.com\/best-online-learning-platforms\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">online learning platforms<\/span><\/a><span style=\"font-weight: 400;\">&#8220;, and everything in between related to the topic.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What&#8217;s next?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You should explore more keyword opportunities. Especially, queries in the form of questions people put on Google. For this, you can use the Keywords Explorer tool from Ahrefs.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2416 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/4.png\" alt=\"marketing strategy\" width=\"700\" height=\"238\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/4.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/4-300x102.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You should review the report &#8220;Questions&#8221; and see what phrase combinations people use to find your service. By reviewing these opportunities you will understand what your content should be about.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Topic_Prioritization\"><\/span><b>Topic Prioritization<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Due to the fact that you have more chances to get potential customers from targeted traffic, you must work on topic prioritization.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can do this by a &#8220;business value&#8221; score per topic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It looks like this:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;0&#8221; &#8211; your service can&#8217;t help solve the problem<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;1&#8221; &#8211; your service can help slightly but not necessary<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;2&#8221; &#8211; your service can solve the problem but there is no point to solve it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&#8220;3&#8221; &#8211; your service is the only solution that helps solve the problem<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It should be stated that this scale can be applied to whatever business you run.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Work_on_Creating_a_Content_Calendar\"><\/span><b>Work on Creating a Content Calendar<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/taskeo.co\/blog\/content-creation-process\/\" rel=\"nofollow\">Content production<\/a> must work like a continuously operating machine. And it always must find a balance between the quality of content you create and its publishing schedule.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To put it simply, you must publish content on a regular basis and make sure your target audience consumes it perfectly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Therefore, you should create a content calendar to keep all the activities on track. In a nutshell, a content calendar consists of what you are going to publish and when.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Content_Promotion\"><\/span><b>Content Promotion<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Unfortunately, content can&#8217;t show itself to your target audience without your help. You must promote your content heavily. And here are some tips on how to do this:<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Newsletter\"><\/span><b>Newsletter\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You must work on building and enlarging your email list. The more subscribers you have on the list, the more people see your content. It is a standard way of <a href=\"https:\/\/www.sociallyinfused.com\/marketing\/promote-your-content-using-these-9-proven-methods\/\" target=\"_blank\" rel=\"noopener noreferrer\">content promotion<\/a> but it works ideally.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Paid_Advertisement\"><\/span><b>Paid Advertisement\u00a0<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It is one of the fastest ways to get your content in front of your potential leads. If you pay money, you can be sure to get trackable results.\u00a0<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Outreach\"><\/span><b>Outreach<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Don&#8217;t forget to reach out to influencers within your niche. This type of audience can help you promote your content massively. Plus, by reaching out to the niche-related influencers you can get more tweets, likes, shares, and build some cooperation on a win-win basis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are two scenarios you can use for outreach:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">1) You can impress the influencers with some case study with stats they have never heard about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">2) You have mentioned the influencers in your content and you want to let them know about it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, you can use outreach for building backlinks and improving content rankings.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Track_the_Results\"><\/span><b>Track the Results<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It goes without saying that you must keep an eye on your content marketing strategy performance. Topics change, new trends appear. Thus, if you don&#8217;t watch over the changes, your content might be outdated.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How to monitor the content performance?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Google Analytics is the first source of information you should refer to during your <\/span><a href=\"https:\/\/www.troopmessenger.com\/blogs\/saas-content-marketing\" rel=\"nofollow\"><span style=\"font-weight: 400;\">content marketing journey<\/span><\/a><span style=\"font-weight: 400;\">. It is pretty good in reflecting your current content performance and traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Video content that you upload on YouTube can be analyzed as well. Just check out the <a href=\"https:\/\/keyhole.co\/blog\/youtube-analytics\/\">YouTube Analytics<\/a> channel.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2418 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/5.png\" alt=\"youtube studio reach\" width=\"700\" height=\"277\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/5.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/5-300x119.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Other than that you can track the ranking performance of your target keywords. For this, you will need the Rank Tracker tool from Ahrefs.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2419 size-full\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/6.png\" alt=\"keyword performance\" width=\"700\" height=\"276\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/6.png 700w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2021\/01\/6-300x118.png 300w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Pay attention to the importance of performance analysis.<\/span><\/p>\n<ul>\n<li aria-level=\"1\">\n<h3><span class=\"ez-toc-section\" id=\"Update_Your_Content\"><\/span><b>Update Your Content<\/b><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you notice that the entire content performance of some posts leaves much to be desired, you need to work on updating those pieces of content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can either <a href=\"https:\/\/www.articlerewriter.net\/\">rewrite the post<\/a> or repurpose it into some other form of content. For example, if your blog is full of statistical data, you can <a href=\"https:\/\/piktochart.com\/infographic-maker\/\">create infographics<\/a>, charts. Plus, you can combine a few comprehensive guides and <\/span><a href=\"https:\/\/www.visme.co\/ebook-creator\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">create an eBook<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember, your content must never stay unrefreshed.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"To_Sum_up\"><\/span><b>To Sum up<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Frankly speaking, content marketing is always a long-time game. You won&#8217;t see the results from your content right off the bat. You must keep on creating new content, update the old one and follow your strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">There is a golden rule you should stick to. It says &#8220;never give up and work hard, the reward won&#8217; long incoming!&#8221;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to become a winner in a content marketing chase in your business niche? You must create an actionable content marketing strategy. And with the &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/\"> <span class=\"screen-reader-text\">9 Steps to Build an Outstanding Content Marketing Strategy<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":58,"featured_media":2423,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"ppma_author":[261],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>9 Steps to Build an Outstanding Content Marketing Strategy - Botsify<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/9-steps-to-build-an-outstanding-content-marketing-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"9 Steps to Build an Outstanding Content Marketing Strategy - Botsify\" \/>\n<meta property=\"og:description\" content=\"How to become a winner in a content marketing chase in your business niche? 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