{"id":2133,"date":"2020-11-10T07:26:13","date_gmt":"2020-11-10T07:26:13","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2133"},"modified":"2023-11-01T08:14:01","modified_gmt":"2023-11-01T08:14:01","slug":"customer-retention","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/customer-retention\/","title":{"rendered":"Guide To Increase Customer Retention for Small Businesses"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">You are a small business owner and looking forward to ways for increasing your customer retention rate? You are in the right place. Customer retention is quite important and has a great role in a successful business. Before discussing the increasing factor let\u2019s have a look closely at what is customer retention?<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662cfb8768a89\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662cfb8768a89\"  type=\"checkbox\" id=\"item-662cfb8768a89\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#What_is_Customer_Retention\" title=\"What is Customer Retention?\">What is Customer Retention?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#The_Importance_Of_Customer_Retention_In_Online_Business\" title=\"The Importance Of Customer Retention In Online Business\">The Importance Of Customer Retention In Online Business<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#How_Retaining_Customers_can_Increase_Sales\" title=\"How Retaining Customers can Increase Sales?\">How Retaining Customers can Increase Sales?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Marketing_cost_savings\" title=\"Marketing cost savings\">Marketing cost savings<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Loyal_customers_are_More_Profitable\" title=\"Loyal customers are More Profitable.\">Loyal customers are More Profitable.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Loyal_Customers_Support_Business_Growth\" title=\"Loyal Customers Support Business Growth\">Loyal Customers Support Business Growth<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Customer_retention_is_good_for_employees_as_well\" title=\"Customer retention is good for employees as well.\">Customer retention is good for employees as well.<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Some_Business_Growth_Examples\" title=\"Some Business Growth Examples\">Some Business Growth Examples<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Starbucks_Client_Retention_Program\" title=\"Starbucks Client Retention Program\">Starbucks Client Retention Program<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Tesco\" title=\"Tesco\">Tesco<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Chewy\" title=\"Chewy\">Chewy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Grow_Your_Business_With_this_Tool\" title=\"Grow Your Business With this Tool\">Grow Your Business With this Tool<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Tactics_SMB_can_Use_to_Increase_their_Retention_Rate\" title=\"Tactics SMB can Use to Increase their Retention Rate\">Tactics SMB can Use to Increase their Retention Rate<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Email_Segmentation\" title=\"Email Segmentation\u00a0\">Email Segmentation\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Offer_Sales_to_Loyal_Customers\" title=\"Offer Sales to Loyal Customers\">Offer Sales to Loyal Customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Measuring_the_Lifetime_Value\" title=\"Measuring the Lifetime Value\">Measuring the Lifetime Value<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Get_More_Feedbacks\" title=\"Get More Feedbacks\">Get More Feedbacks<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Surprise_Offers_for_your_customers\" title=\"Surprise Offers for your customers\">Surprise Offers for your customers<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#How_Chatbot_is_the_best_Customer_Retention_Strategy\" title=\"How Chatbot is the best Customer Retention Strategy?\">How Chatbot is the best Customer Retention Strategy?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Increased_customer_Reach\" title=\"Increased customer Reach\">Increased customer Reach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Timely_collaboration_with_customers\" title=\"Timely collaboration with customers\">Timely collaboration with customers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Improve_customer_convenience\" title=\"Improve customer convenience\">Improve customer convenience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Reduce_the_cost_of_providing_services\" title=\"Reduce the cost of providing services.\">Reduce the cost of providing services.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Differentiated_customer_experience\" title=\"Differentiated customer experience.\">Differentiated customer experience.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Benefits_of_using_bots_to_retain_customers\" title=\"Benefits of using bots to retain customers\">Benefits of using bots to retain customers<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Create_your_first_AI_Retention_Chatbot\" title=\"Create your first AI Retention Chatbot\">Create your first AI Retention Chatbot<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Botsify_a_Perfect_Customer_Retention_Bot_For_SMB\" title=\"Botsify a Perfect Customer Retention Bot For SMB\">Botsify a Perfect Customer Retention Bot For SMB<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/#Book_a_Free_Demo_Meeting_with_us\" title=\"Book a Free Demo Meeting with us\">Book a Free Demo Meeting with us<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"What_is_Customer_Retention\"><\/span><span style=\"font-weight: 400;\">What is Customer Retention?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What defines customer retention in marketing: is the process of attracting existing customers and continuing to purchase products or services from a company. It&#8217;s different from acquiring customers or leads because you&#8217;ve already converted customers more than once. With the best <a href=\"https:\/\/www.getmoda.io\/blog\/customer-retention-strategies\">customer retention strategies<\/a>, you can build strong relationships with customers who are loyal to your brand. They can even spread words across influential circles to become brand ambassadors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But let&#8217;s start from scratch. You sold a product or service to a consumer. What happens now? It&#8217;s time to design and implement your customer retention strategy.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"The_Importance_Of_Customer_Retention_In_Online_Business\"><\/span><span style=\"font-weight: 400;\">The Importance Of Customer Retention In Online Business<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">You may have heard that acquiring customers is easier and cheaper than retaining previous customers. New statistics show this is true. First, you spend 5x less on customer retention. At best, your chances of selling to existing customers are <\/span><a href=\"https:\/\/www.outboundengine.com\/blog\/customer-retention-marketing-vs-customer-acquisition-marketing\/\"><span style=\"font-weight: 400;\">40% or higher <\/span><\/a><span style=\"font-weight: 400;\">than your chances of converting someone who has never purchased before.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Existing customers also cost 31% more than new leads, and when you launch a new product, returning customers are 50% more likely to try it.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These statistics should be sufficient to develop and test your customer retention strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer retention is important to any growing company. Because it measures not only how successful you are in acquiring new customers, but also how successfully you meet the needs of existing customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Retaining customers is easier and more economical than acquiring new regular customers, spending more, buying more often, and recommending them to friends and family. Increasing the customer retention rate by just 5% can increase the company&#8217;s revenue by 25 to 95%.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Numbers are not a lie. Customer retention brings enormous profits to the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer retention is essential to the company&#8217;s growth and success for several reasons, including:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Value for money<\/b><span style=\"font-weight: 400;\">: It costs <\/span><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\"><span style=\"font-weight: 400;\">5-25 times <\/span><\/a><span style=\"font-weight: 400;\">more to attract new customers than to retain existing ones.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Return on Investment:<\/b><span style=\"font-weight: 400;\"> An increase in<\/span><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\"><span style=\"font-weight: 400;\"> 5% customer<\/span><\/a><span style=\"font-weight: 400;\"> balance can increase the company&#8217;s return by 25 to 95%.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Loyalty:<\/b><span style=\"font-weight: 400;\"> Booking customers to buy more and spend more than new customers. They learned the value of a product or service and came back again and again.<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Recommendations:<\/b><span style=\"font-weight: 400;\"> Satisfied and loyal customers are more likely to praise your company and refer them to friends and family, so you can get new leads for free.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It may seem obvious. Of course, businesses have to work to retain their customers, but when businesses start to grow rapidly and have a hard time implementing a strong customer support program, proactive support for existing customers can be out of the question.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For vendors, the most important thing is to find new ways to increase your profits.<\/span><\/p>\n<h2 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"How_Retaining_Customers_can_Increase_Sales\"><\/span><b>How Retaining Customers can Increase Sales?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">To do this, you need to sell more, so you need more customers. As a result, suppliers are often too focused on acquiring new customers to meet the need to keep existing customers efficient. However, we often hear that it is cheaper to retain existing customers than to attract new customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let me remind you of one important fact. According to <\/span><a href=\"https:\/\/www.issgovernance.com\/market-intelligence\/market-metrics\/\"><span style=\"font-weight: 400;\">Marketing Metrics<\/span><\/a><span style=\"font-weight: 400;\">, sales to existing customers are 60-70% successful, while new customers only 5-20%!<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2134\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604989603700-300x184.png\" alt=\"customer retention\" width=\"770\" height=\"472\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604989603700-300x184.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604989603700-1024x628.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604989603700-768x471.png 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604989603700-1536x942.png 1536w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604989603700-2048x1256.png 2048w\" sizes=\"(max-width: 770px) 100vw, 770px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Marketing_cost_savings\"><\/span><span style=\"font-weight: 400;\">Marketing cost savings<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Why is it so expensive to acquire new customers? It&#8217;s primarily about marketing. Without marketing, potential customers may not even know you exist, and clever marketing campaigns can attract customers to choose you over your competitors. But marketing comes at a cost. This also takes time. To get the most out of your marketing, you need to be ready to make a significant investment.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Loyal_customers_are_More_Profitable\"><\/span><span style=\"font-weight: 400;\">Loyal customers are More Profitable.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">So, why does increasing customer retention increase your revenue? Because loyal customers are loyal customers. They usually buy and spend more than new customers.<\/span><\/p>\n<p><em><a href=\"https:\/\/www.martechadvisor.com\/articles\/interactive-marketing\/customer-retention-and-the-significance-of-postsales-engagement\/\"><span style=\"font-weight: 400;\">MarTech&#8217;s research<\/span><\/a><span style=\"font-weight: 400;\"> shows that existing customers are<\/span><b> 70% more likely to purchase a new product or service than new customers<\/b><span style=\"font-weight: 400;\">. They also tend to spend about <\/span><b>33% more than new customers. <\/b><span style=\"font-weight: 400;\">It may be because your existing customers know and trust you. Listening to and meeting your customers&#8217; needs will make you loyal forever. If you appreciate them they will thank you again. And if they value you, they&#8217;re more likely to pay a higher price for your products and services because they know they&#8217;ll get your money back.<\/span><\/em><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Loyal_Customers_Support_Business_Growth\"><\/span><span style=\"font-weight: 400;\">Loyal Customers Support Business Growth<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Business growth isn&#8217;t just about increasing your income. It&#8217;s also about improving your products and services until you can truly say you&#8217;re the best for what you&#8217;re doing. You need to be one step ahead of your competitors, and regular customers can help. Talk to existing customers. Ask what you think of our products and services. Also, ask them what they don&#8217;t like and what changes are helping them improve.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This feedback is very important. But the most important thing is to act on your feedback. Work hard to meet your customers&#8217; needs because that&#8217;s how you stand out from the competition. <a href=\"https:\/\/responsely.com\/\">Customer feedback<\/a> helps you grow. This allows us to improve our products and services and discover new growth opportunities.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Customer_retention_is_good_for_employees_as_well\"><\/span><span style=\"font-weight: 400;\">Customer retention is good for employees as well.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Observation of customer acquisition can harm employee satisfaction. No one likes cold calls, and constantly finding new customers can be exhausting and difficult.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if you focus on customer retention, employees can build constructive relationships with customers. Instead of faceless characters, loyal customers can become celebrities who can tell a unique story. The job is not about selling more than people. For many employees, this will make the job a lot more rewarding.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Some_Business_Growth_Examples\"><\/span><strong>Some Business Growth Examples<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"Starbucks_Client_Retention_Program\"><\/span><span style=\"font-weight: 400;\">Starbucks Client Retention Program<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Starbucks Coffee Goliath was a pioneer in marketing, especially in the customer acquisition department. Initially, Starbucks founders Zev Ziegler, Jerry Baldwin, and Gordon Bowker focused on the sound and smell of the store to provide a delightful customer experience. But to grow it had to be innovative. One of the most innovative ways to retain customers is the app&#8217;s mobile ordering and payment capabilities. Thanks to the new feature, customers can order coffee before arriving at the store.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What do customers think of supplements? Simply put, they loved it.<\/span><\/p>\n<figure id=\"attachment_2135\" aria-describedby=\"caption-attachment-2135\" style=\"width: 606px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2135\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604990852869-300x257.png\" alt=\"Food order chatbot\" width=\"606\" height=\"519\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604990852869-300x257.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604990852869.png 508w\" sizes=\"(max-width: 606px) 100vw, 606px\" \/><figcaption id=\"caption-attachment-2135\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/www.starbucks.com\/rewards\/mobile-apps\">Starbuck<\/a><\/figcaption><\/figure>\n<h3><span class=\"ez-toc-section\" id=\"Tesco\"><\/span><span style=\"font-weight: 400;\">Tesco<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">This supermarket strengthens its UK presence with more than 2000 stores nationwide. For large brands like this, it can be difficult to act with integrity and dignity. Online food scanners and self-service are useful, but people still enjoy doing business with others.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Customer service is still needed, and Tesco employees have decided to follow Twitter with human opinion. They show interest by adding personality to their interactions with customers. Check out the latest interactions.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2136\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604990993909-300x217.png\" alt=\"tesco customer query\" width=\"590\" height=\"427\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604990993909-300x217.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604990993909.png 638w\" sizes=\"(max-width: 590px) 100vw, 590px\" \/><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Chewy\"><\/span><span style=\"font-weight: 400;\">Chewy<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">People are passionate about how much they love their pets. (Ask the cat Leela, who recently bought an apartment, she is still only 4 meters tall.) As a pet supplier, Chewy knows its customers love their pets. He also knows that pet food and supplies can be purchased at similar prices from other companies, including Amazon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, he uses a special principle of reciprocity to attract customers with instant gifts and cards for pets. These surprises don&#8217;t have to be big or expensive, but they are memorable to customers by showing interest in fur kids. The example below is a picture of Chewie ordered from a customer&#8217;s pet. Other ideas include handwritten thank you cards or free samples of new products.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2137\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991057472-218x300.jpg\" alt=\"Chewy customer retention\" width=\"586\" height=\"806\" \/><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Grow_Your_Business_With_this_Tool\"><\/span>Grow Your Business With this Tool<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: center;\">Retain your Loyal Customers by using AI technology and enhance your retention rate now<\/p>\n<div class=\"inline-subs-cta\" style=\"text-align: center;\"><a class=\"bt-glb-btn\" href=\"https:\/\/botsify.com\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Create Chatbot Now!<\/a><\/div>\n<\/div>\n<\/section>\n<h2><span class=\"ez-toc-section\" id=\"Tactics_SMB_can_Use_to_Increase_their_Retention_Rate\"><\/span><span style=\"font-weight: 400;\">Tactics SMB can Use to Increase their Retention Rate<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Successful retailers understand the importance of customer retention and use tools and strategies to return customers to their stores. The most common are email marketing, loyalty programs, blogs, and customer service. These <a href=\"https:\/\/www.godelta.com\/blog\/how-to-build-a-content-strategy-for-customer-retention\">customer retention strategies<\/a> are clear, inexpensive, and can have a business impact. In the following, we will cover some of the other retention strategies that can have a big impact on your bottom line and are easy to use.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Email_Segmentation\"><\/span><span style=\"font-weight: 400;\">Email Segmentation\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Avoid the email method of grouping all customers into large groups receiving 3-4 emails per week. Rather than building relationships, it promotes disconnection through rejection. Segmenting your customers based on demographics and purchasing information can help you send the right offers in a timely and more efficient way.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Offer_Sales_to_Loyal_Customers\"><\/span><span style=\"font-weight: 400;\">Offer Sales to Loyal Customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many marketers focus on turning site visits into sales, but when the sale is over, they ignore buyers looking for more business. You need to know which products sell well together and which products are obvious after the sale. You also need to know how long it will take a buyer to buy a new product so that the buyer can strike when considering a new purchase. It&#8217;s all about automating this and creating a system that can sell, sell, and analyze.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Measuring_the_Lifetime_Value\"><\/span><span style=\"font-weight: 400;\">Measuring the Lifetime Value<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">It&#8217;s important to know how much business and profit your customers can expect in their lifetime. Lifetime value can be used to estimate the revenue you can spend and earn from acquiring new customers. You can calculate these numbers for your business using this free life calculator. Understanding the total revenue your customers can bring to your business can help you better understand the importance of customer retention.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Get_More_Feedbacks\"><\/span><span style=\"font-weight: 400;\">Get More Feedbacks<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many subtle issues can cost customers. Questions such as &#8220;Your order took longer than expected&#8221;, &#8220;Customer service did not solve the problem&#8221;, or &#8220;The product is not what you expected&#8221; may not be reported by the customer. But they contribute to retirement. After placing your order or service request, submit a short survey (1 or 2 questions) and rate your satisfaction. If you have a small problem and respond quickly, your customers will feel you are listening and can forgive their dissatisfaction. This feedback is very important. Because now, not only can you make this customer happier, but you can also repair internal processes so they don&#8217;t happen again.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Holger Sindbaek, the founder of <\/span><a href=\"https:\/\/worldofcardgames.com\/\"><span style=\"font-weight: 400;\">World of Card Games<\/span><\/a><span style=\"font-weight: 400;\">, says, \u201c<\/span><i><span style=\"font-weight: 400;\">In the gaming world, user feedback is invaluable. At Online Solitaire, we&#8217;ve found that even minor issues can significantly impact a player&#8217;s experience. We actively seek our players&#8217; feedback and respond swiftly to their insights. This approach has helped us retain our users and guided us in developing new games that our players love. It&#8217;s a continuous cycle of improvement that keeps our players engaged and coming back for more.<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Surprise_Offers_for_your_customers\"><\/span><span style=\"font-weight: 400;\">Surprise Offers for your customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Many loyalty programs, such as those used by airlines, automatically provide benefits when customers reach certain spending limits. The problem is that buyers track these points and expect free shares or discounts. Few companies reward their most important customers without information. After shopping often, you suddenly get a free t-shirt or a new makeup bag. Inside the merchant, the retailer tracks the amount spent by each customer and automatically sends a freebie or coupon card when a threshold is reached. This amazing element works wonders and I have seen my clients use it successfully.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, I guess that\u2019s enough to understand how much customer Retention is important Especially for Small Business owners. After that, you must be thinking it would be a difficult task to maintain all these things. So, you must be thinking about How to connect the customer to your website and product to not lose the attention.<\/span><\/p>\n<p><b>Don\u2019t Worry\u2026<\/b><\/p>\n<p><span style=\"font-weight: 400;\">We have a perfect tool for increasing your retention rate. It\u2019s none other than\u2026<\/span><\/p>\n<p><strong>A Chatbot!<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Yes, a chatbot can help you out in increasing customer retention at a great level. Have a look at how?<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"How_Chatbot_is_the_best_Customer_Retention_Strategy\"><\/span><b>How Chatbot is the best Customer Retention Strategy?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbots are the perfect tool for your next customer retention strategy. Here are some main perks you can achieve by using chatbots in your customer retention process.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Increased_customer_Reach\"><\/span><span style=\"font-weight: 400;\">Increased customer Reach<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Whitemail and email, and outbound phone sales remain the preferred channels for active customer acquisition. These channels are not used for efficiency and efficiency reasons, but they are all available to this day. You can now use special bots to engage your customers in a cheap channel with 98% open price by renewing and\/or refunding via SMS (including email, web, or in-app).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Is it hard to think that it will increase engagement because it is not more comfortable to communicate with your customers through the channels they use to communicate with friends and family? If you don&#8217;t think about moving communication to mobile channels, your competitors can have lunch.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Timely_collaboration_with_customers\"><\/span><span style=\"font-weight: 400;\">Timely collaboration with customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The gap between a customer&#8217;s intention to opt-out and an actual departure has become even shorter as a result of changing license terms, increased competition, and consumer access to information. So, the time and method of attracting customers must keep up with the times. In particular, it&#8217;s not enough to rely on traditional channels like telesales, bulk white emails, or emails that end in unread or spam in response to customers who haven&#8217;t yet subscribed. If the penalty is used to <a href=\"https:\/\/blog.juro.com\/contract-renewal\">renew contracts<\/a> and\/or to recall personal messages promptly to individual customers, the value proposition is presented to the customer before competitors receive it.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Improve_customer_convenience\"><\/span><span style=\"font-weight: 400;\">Improve customer convenience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Help your customers complete their journey in minutes on their mobile devices with simple, instant interactions. As mentioned earlier, how about delivering messages to your customers using the messaging channels they use to communicate with friends, family, and coworkers (e.g. SMS, mobile web, or app)? Introducing friction such as channel changes (e.g. voicemail) or completing multiple steps disrupts the customer journey and opens a window for competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A previous blog post, Why Netflix is \u200b\u200ba good analog for customer service innovation, elaborates on this concept.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Reduce_the_cost_of_providing_services\"><\/span><span style=\"font-weight: 400;\">Reduce the cost of providing services.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">An agent on the phone sales team will reach out to all customers to reimburse the cost of retrieving the customer or attempting to <a href=\"https:\/\/juro.com\/learn\/contract-renewal\">renew the contract<\/a>. Artificial intelligence robots can communicate with customers and secure contracts using custom interactive messaging (as you define them). This means you can hire a much smaller number of agents to focus on more complex customer retention issues. You can then choose to reinvest these labor savings into your customer value proposition with special offers to improve campaign performance and customer loyalty.<\/span><\/p>\n<p>Also Read: <a href=\"https:\/\/firstsiteguide.com\/blog\/\">Here is the Guide<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Differentiated_customer_experience\"><\/span><span style=\"font-weight: 400;\">Differentiated customer experience.<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to Forrester Research, when tasks are done correctly and efficiently, people prefer to complete tasks or get answers in self-service mode. Low-resolution and immersive ServisBOT provides customers with an interactive interface that combines chatbot, artificial intelligence, human workflow, and API functions to provide a fun and immersive contact experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By providing customers with a variety of innovations and clear completion paths supported by multimedia content, we can provide customer service tailored to business goals and brand values.<\/span><\/p>\n<p>Also Read: <a href=\"https:\/\/marsbysheroes.com\/\">Outsource Customer Support<\/a><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Benefits_of_using_bots_to_retain_customers\"><\/span><span style=\"font-weight: 400;\">Benefits of using bots to retain customers<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">So, <\/span><a href=\"https:\/\/botsify.com\"><span style=\"font-weight: 400;\">Botsify<\/span><\/a><span style=\"font-weight: 400;\"> Bot can play an important role as part of a storage strategy with bots like Renewal BOT, Quote Bot, and Loyalty BOT, either attracting customers who have already left the company towards the end of the contract or risking access to competitors.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2138\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/conversational_forms-287x300.png\" alt=\"botsify chatbot\" width=\"545\" height=\"570\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/conversational_forms-287x300.png 287w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/conversational_forms.png 729w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">Read a <a href=\"https:\/\/botsify.com\/blog\/case-studies\/\">case study<\/a> of our insurance customers who implemented Quote Bot to increase conversion rates for new customers and increase renewal rates for existing policyholders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some of the benefits chatbots can get:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduce customer service costs by freeing up resources to get back lost customers or by offering better incentives to retain existing customers.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve customer satisfaction through interactive and personal conversations and clear completion paths.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase reach and communicate with customers by delivering messages on time at a high open price.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Improve your ability to recruit lost customers through automation using WinBackBOT when customers leave.<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Increase repeat revenue by <a href=\"https:\/\/www.smartkarrot.com\/customer-churn\/\">reducing customer churn<\/a><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduce customer evacuation costs. Attracting new customers is much more expensive than retaining existing customers.<\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Create_your_first_AI_Retention_Chatbot\"><\/span>Create your first AI Retention Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: center;\">Get all the benefits of retention chatbot and had a great retaining experience<\/p>\n<div class=\"inline-subs-cta\" style=\"text-align: center;\"><a class=\"bt-glb-btn\" href=\"https:\/\/botsify.com\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Create Chatbot Now!<\/a><\/div>\n<\/div>\n<\/section>\n<h2><span class=\"ez-toc-section\" id=\"Botsify_a_Perfect_Customer_Retention_Bot_For_SMB\"><\/span><span style=\"font-weight: 400;\">Botsify a Perfect Customer Retention Bot For SMB<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Customer Retention is one of the most challenging and challenging tasks for small business owners. Botsify AI retention chatbots help businesses and individuals to engage their existing customers and increase their sales up to a great level. There are lots of features they are providing which help you in creating a perfect retention bot.<\/span><\/p>\n<p>By using Botsify&#8217;s chatbot you can easily retain your previous customer by sending a follow-up for feedback message or by giving them a discount mentioning that they are the previous customers so they are getting it and so on other many ideas you can use&#8230;<\/p>\n<p>Look here are some examples of Botsify&#8217;s <a href=\"http:\/\/www.oldlira.com.au\/\">pizza delivery<\/a> chatbot engaging their current customers&#8230;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2139\" style=\"font-weight: inherit;\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991803026-167x300.jpg\" alt=\"pizza delivery bot\" width=\"389\" height=\"698\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991803026-167x300.jpg 167w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991803026-570x1024.jpg 570w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991803026-768x1380.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991803026-855x1536.jpg 855w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991803026-1140x2048.jpg 1140w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991803026-scaled.jpg 1425w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/>\u00a0<img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-2140\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991779272-167x300.jpg\" alt=\"\" width=\"389\" height=\"699\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991779272-167x300.jpg 167w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991779272-570x1024.jpg 570w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991779272-768x1380.jpg 768w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991779272-855x1536.jpg 855w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991779272-1140x2048.jpg 1140w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/screely-1604991779272-scaled.jpg 1425w\" sizes=\"(max-width: 389px) 100vw, 389px\" \/><\/p>\n<p>So, What are your thought about customer retention? are you interested in retaining your previous customers? Try Botsify chatbot platform surely it will help you in generating high customer retention rates&#8230;<\/p>\n<p>Want to try Botsify&#8217;s customer retention chatbot? Try a Demo Now&#8230;<\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3 style=\"text-align: center;\"><span class=\"ez-toc-section\" id=\"Book_a_Free_Demo_Meeting_with_us\"><\/span>Book a Free Demo Meeting with us<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p style=\"text-align: center;\">Gather eCommerce quality leads on autopilot and 10x your ROI with automated chats<\/p>\n<div class=\"inline-subs-cta\" style=\"text-align: center;\"><a class=\"bt-glb-btn\" href=\"https:\/\/botsify.com\/book-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a Demo Now!<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>You are a small business owner and looking forward to ways for increasing your customer retention rate? You are in the right place. Customer retention &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/customer-retention\/\"> <span class=\"screen-reader-text\">Guide To Increase Customer Retention for Small Businesses<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":7,"featured_media":2426,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,5,9],"tags":[132,135,136,23,133,134],"ppma_author":[231],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Guide To Increase Customer Retention for Small Businesses - Botsify<\/title>\n<meta name=\"description\" content=\"Customer Retention is effective than acquiring cutomers. 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