{"id":2101,"date":"2020-11-05T09:23:28","date_gmt":"2020-11-05T09:23:28","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2101"},"modified":"2025-07-30T12:23:12","modified_gmt":"2025-07-30T12:23:12","slug":"ecommerce-guide-to-black-friday-and-cyber-monday","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/","title":{"rendered":"Ecommerce guide to Black Friday and Cyber Monday"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Looking for more <a href=\"https:\/\/botsify.com\/blog\/marketing-ideas\/\">marketing ideas<\/a> on <a href=\"https:\/\/whidegroup.com\/holiday-checklist\/\">how to prepare for Black Friday and Cyber Monday<\/a> to generate more sales for your ecommerce?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, you will learn about 11 tried and tested strategies that will help you generate more sales and convert first time Black Friday shoppers into round-year customers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started!<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/#1_Optimize_your_checkout_experience\" title=\"1. Optimize your checkout experience\">1. Optimize your checkout experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/#2_Fix_your_mobile_experience\" title=\"2. Fix your mobile experience\">2. Fix your mobile experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/#3_Build_trust_with_product_reviews\" title=\"3. Build trust with product reviews\">3. Build trust with product reviews<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/#4_Nurture_customer_loyalty\" title=\"4. Nurture customer loyalty\">4. Nurture customer loyalty<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/#5_Reduce_cart_abandonment\" title=\"5. Reduce cart abandonment\">5. Reduce cart abandonment<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/#6_Communicate_shipping_and_returns\" title=\"6. Communicate shipping and returns\">6. Communicate shipping and returns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/#7_Engage_users_on_product_pages\" title=\"7. Engage users on product pages\">7. Engage users on product pages<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/#8_Partner_with_influencers\" title=\"8. Partner with influencers\">8. Partner with influencers<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/#9_Cater_content_to_list_segments\" title=\"9. Cater content to list segments\">9. Cater content to list segments<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/#Lets_wrap_up\" title=\"Let\u2019s wrap up!\">Let\u2019s wrap up!<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"1_Optimize_your_checkout_experience\"><\/span><b>1. Optimize your checkout experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/thecxlead.com\/tools\/customer-experience-management-software\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Ben Aston explains<\/span><\/a><span style=\"font-weight: 400;\">, a great part of customer experience management deals with \u201cthose interactions where the customer and the brand may not be dealing with each other in person\u201d.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet these under-the-hood moments might make or break your entire customer experience management. Your checkout process is just one of these crucial (but oft-neglected) customer interactions.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This element of the online store\u2019s customer journey is especially crucial during Black Friday when shoppers tend to make more impulsive decisions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, if your checkout process is not optimized, it can result in more customers getting confused or annoyed and leaving to search for a better shopping experience with your competitors.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2106 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Optimize-your-checkout-experience.png\" alt=\"Optimize your checkout experience\" width=\"799\" height=\"345\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Optimize-your-checkout-experience.png 1210w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Optimize-your-checkout-experience-300x129.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Optimize-your-checkout-experience-1024x442.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Optimize-your-checkout-experience-768x331.png 768w\" sizes=\"(max-width: 799px) 100vw, 799px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Before Black Friday comes, make sure your checkout process follows the market\u2019s best practices:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Allow for guest checkout<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Remove distractions\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Adopt clean and minimalistic design<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer more payment methods<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Avoid surprise costs and additional fees\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Display security badges<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Communicate errors in a clear way<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Show checkout progress bar <\/span><\/li>\n<\/ol>\n<h2><span class=\"ez-toc-section\" id=\"2_Fix_your_mobile_experience\"><\/span><b>2. Fix your mobile experience<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2019, <\/span><a href=\"https:\/\/pixelunion.net\/blogs\/state-of-the-union\/mobile-ecommerce-stats\" rel=\"nofollow\"><span style=\"font-weight: 400;\">69% of all sales<\/span><\/a><span style=\"font-weight: 400;\"> in Shopify stores were made on mobile devices during BFCM. In 2021, mcommerce (mobile commerce) is predicted to become the dominant sales channel for ecommerce stores. The <a href=\"https:\/\/www.pluginhive.com\/shopify-checkout\/\">Shopify Checkout<\/a> facilitates the management and processing of online sales for merchants. It offers a secure and customizable checkout experience that benefits both the merchants and their customers.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2107 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Fix-your-mobile-experience.png\" alt=\"Fix your mobile experience\" width=\"607\" height=\"479\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Fix-your-mobile-experience.png 1210w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Fix-your-mobile-experience-300x237.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Fix-your-mobile-experience-1024x809.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Fix-your-mobile-experience-768x607.png 768w\" sizes=\"(max-width: 607px) 100vw, 607px\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is why you have to make sure that users entering your online store have a good browsing experience on their mobile devices. All page elements should be optimized for small screens, including buttons that are often hard to click on mobile devices due to their size and position.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can you check if your store is mobile-friendly? Check out Google\u2019s Mobile-Friendly Test which helps you understand how your store performs on mobile devices. I have just run a quick test for an ecommerce store which ranked quite good.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2109 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Mobile-friendly-Test.png\" alt=\"Mobile friendly Checkup Test\" width=\"626\" height=\"325\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Mobile-friendly-Test.png 1210w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Mobile-friendly-Test-300x156.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Mobile-friendly-Test-1024x531.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Mobile-friendly-Test-768x399.png 768w\" sizes=\"(max-width: 626px) 100vw, 626px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">However, they still have some issues to fix to make their store even more user-friendly.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"3_Build_trust_with_product_reviews\"><\/span><b>3. Build trust with product reviews<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As <\/span><a href=\"https:\/\/www.oberlo.com\/blog\/online-review-statistics\" rel=\"nofollow\"><span style=\"font-weight: 400;\">3 in 4 shoppers trust online reviews<\/span><\/a><span style=\"font-weight: 400;\"> the same way as recommendations from their friends, you should use online reviews as a solid tool to build trust and make buying decisions easier for store visitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the process of collecting reviews can be quite time-consuming. So how can you collect them faster? For example, with the tools designed for stores, you can <\/span><a href=\"https:\/\/wiremo.co\/business\/the-shopify-integration-for-maximizing-your-reviews\/\"><span style=\"font-weight: 400;\">collect Shopify reviews<\/span><\/a><span style=\"font-weight: 400;\"> by sending your customers a request to rank the ordered products.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2110 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Build-trust-with-product-reviews.png\" alt=\"Building customer trust with product reviews\" width=\"617\" height=\"363\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Build-trust-with-product-reviews.png 1216w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Build-trust-with-product-reviews-300x177.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Build-trust-with-product-reviews-1024x603.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Build-trust-with-product-reviews-768x452.png 768w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\">You can also reward your customers with some discount once they have left their review.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"4_Nurture_customer_loyalty\"><\/span><b>4. Nurture customer loyalty<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Some ecommerce businesses would pull all their forces on the Black Friday and Cyber Monday campaigns. However, they forget to create a consistent marketing plan to <\/span><a href=\"https:\/\/user.com\/en\/saas\/marketing\" rel=\"nofollow\"><span style=\"font-weight: 400;\">nurture visitors into customers<\/span><\/a><span style=\"font-weight: 400;\"> after the discount season is over.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So how can you transform Black Friday clients into year-round customers?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">First of all, make the best impression by delivering a great user experience with a fast checkout. Then consider using the opportunity which confirmation emails give you to up and cross sell your products. You can also use these emails to show your customer loyalty programs and encourage clients to recommend your products to their friends.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here is an example of a customer loyalty program which incentivizes a customer for both more shopping and referrals.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2111 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Nurture-customer-loyalty.jpg\" alt=\"customer loyalty\" width=\"618\" height=\"409\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Nurture-customer-loyalty.jpg 1050w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Nurture-customer-loyalty-300x198.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Nurture-customer-loyalty-1024x677.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Nurture-customer-loyalty-768x508.jpg 768w\" sizes=\"(max-width: 618px) 100vw, 618px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">You can also incentivize shoppers with free shipping or additional discounts after Black Friday to encourage them to buy more for the next time. Cater your drip email campaigns to be top of mind after the Black Friday sales as well.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you are working with enterprise B2B customers, create <\/span><a href=\"https:\/\/www.goprospero.com\/blog\/how-to-win-more-clients-on-black-friday-with-amazing-proposals\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Black Friday proposals<\/span><\/a><span style=\"font-weight: 400;\"> with pre-built templates.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"5_Reduce_cart_abandonment\"><\/span><b>5. Reduce cart abandonment<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In 2017, Black Friday <\/span><a href=\"https:\/\/www.barilliance.com\/black-friday-stats\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">cart abandonment reached 74,5%<\/span><\/a><span style=\"font-weight: 400;\"> and this number increased by 10% in 2018. While ecommerce businesses can get annoyed with the relentless statistics, abandonment rate is there to stay because of the Black Friday\u2019s nature.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most buyers are browsers seeking great offers. With many stores offering discounts, the purchasing decision doesn\u2019t come easy!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The only way to deal with the cart abandonment rate during the discount season is by applying better processes of retargeting and cart abandonment sequences.<\/span><\/p>\n<p>The only way to deal with the cart abandonment rate during the discount season is by applying better processes of retargeting and cart abandonment sequences. Besides, a proper security measure should be taken to bring down the ratio of cart abandonment. Bring a strong SSL security on your website and increase conversions. If you are in dilemma then, choose the best SSL product like single domain, <a href=\"https:\/\/www.cheapsslcouponcode.com\/blog\/multi-domain-wildcard-ssl-providers\">multi domain wildcard<\/a> or multi domain that suits your website. You can find cheap price for your SSL cert.<\/p>\n<p><span style=\"font-weight: 400;\">Check out this example for inspiration. With this email shoppers are reminded to finish their purchase and check more related products which they can buy at last minute.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2112 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Reduce-cart-abandonment.png\" alt=\"Reduce cart abandonment\" width=\"336\" height=\"604\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Reduce-cart-abandonment.png 612w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Reduce-cart-abandonment-167x300.png 167w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Reduce-cart-abandonment-570x1024.png 570w\" sizes=\"(max-width: 336px) 100vw, 336px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Also, one of the reasons for cart abandonment can be a lack of payment method a customer is used to. Before Black Friday starts, make sure to add more popular payment methods and <\/span><a href=\"https:\/\/www.depositfix.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">integrate payments with Hubspot<\/span><\/a><span style=\"font-weight: 400;\"> or other CRM you are using.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"6_Communicate_shipping_and_returns\"><\/span><b>6. Communicate shipping and returns<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With an influx of customers, your ecommerce business can\u2019t guarantee a standard shipping time, especially if the shipping process doesn\u2019t entirely depend on you.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t sweep longer shipping time under the carpet! Instead, make it clear when a package arrives and explain a reason for a longer shipping. Engage more customer support agents who would be able to answer returns and shipping through multiple channels, including <\/span><a href=\"https:\/\/www.cloudtalk.io\/ivr\" rel=\"nofollow\"><span style=\"font-weight: 400;\">interactive voice response<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.proprofschat.com\/\"><span style=\"font-weight: 400;\">live chat<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, don\u2019t complicate your return policy. By ensuring your shoppers can easily return the goods if they don\u2019t suit them, you make a good first impression and build trust for the future.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Remember you should keep building relations with your shoppers by retargeting them with related offers and providing them with more discounts and incentives in your newsletters. By being top of mind with them, you can easily bring them back to your store where they will finally find their dream product.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The more complex returns are, the more objections users can have about the buying process. That is why communicating easy returns from the start can help gain trust of the shoppers who are not planning to return goods, but want to have certainty they can still do it.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"7_Engage_users_on_product_pages\"><\/span><b>7. Engage users on product pages<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">When searching for goods online, expect shoppers to have doubts about sizes, colors, and other characteristics of your products. That is why you have to work on breaking objections by improving your product pages.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In some instances, you will be able to do this by answering the most burning questions about your products with better product description. You can consider using informational <\/span><a href=\"https:\/\/www.poptin.com\/blog\/5-best-pop-up-practices-to-boost-sales-on-black-friday-2020\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">Black Friday popups<\/span><\/a><span style=\"font-weight: 400;\"> or customer review plugins.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, with some products you have to be a bit more creative, especially when dealing with sizes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Take a look at how this brand is using a built-in application to help shoppers decide on their new glasses.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2113 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Engage-users-on-product-pages.jpg\" alt=\"Engage users on product using technology\" width=\"625\" height=\"414\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Engage-users-on-product-pages.jpg 1200w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Engage-users-on-product-pages-300x199.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Engage-users-on-product-pages-1024x678.jpg 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Engage-users-on-product-pages-768x508.jpg 768w\" sizes=\"(max-width: 625px) 100vw, 625px\" \/><\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"8_Partner_with_influencers\"><\/span><b>8. Partner with influencers<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Engage influencers who <\/span><a href=\"https:\/\/www.onehourprofessor.com\/how-to-make-money-blogging\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">make money through blogging<\/span><\/a><span style=\"font-weight: 400;\"> or Instagram and build up your brand\u2019s presence leading up to the important date \u2013 BFCM sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can consider several ways of engaging influencers in your marketing activities, including <\/span><a href=\"https:\/\/www.postaffiliatepro.com\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">affiliate marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, you can get them to review your product and use their review in your Black Friday campaigns. Check out how this brand is mentioning their influencer\u2019s campaign on Instagram.<br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2114 aligncenter\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Partner-with-influencers.jpg\" alt=\"Partner with influencers for marketing\" width=\"624\" height=\"403\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Partner-with-influencers.jpg 1006w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Partner-with-influencers-300x194.jpg 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/11\/Partner-with-influencers-768x496.jpg 768w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also consider getting influencers to do live unboxing of your products wrapped up in your <\/span><a href=\"https:\/\/packhelp.com\/custom-printed-cardboard-boxes\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">custom packaging<\/span><\/a><span style=\"font-weight: 400;\"> with your logo on it prior to Black Friday and share discount coupons with their followers. Make sure you plan for this engagement before the rush of Black Friday starts.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span class=\"ez-toc-section\" id=\"9_Cater_content_to_list_segments\"><\/span><b>9. Cater content to list segments<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remember to send more personalized offers based on what pages shoppers have visited in the past. You need to define your <\/span><a href=\"https:\/\/www.metrilo.com\/blog\/customer-segments-ecommerce\" rel=\"nofollow\"><span style=\"font-weight: 400;\">ecommerce customer segmentation<\/span><\/a><span style=\"font-weight: 400;\"> criteria first and craft newsletters which will deliver just the right product suggestions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Track and analyze your shoppers\u2019 behaviour before Black Friday and improve your automations to make them even more targeted. Work out a strategy for the future communication with a number of clients who discover your online store thanks to your Black Friday offers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here are some ideas for segmenting your leads:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">by sign up source<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">by demographics<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">by purchase history<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">by basket size<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">by inactivity time<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">by engagement<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">by preferences<\/span><\/li>\n<\/ul>\n<h2><span class=\"ez-toc-section\" id=\"Lets_wrap_up\"><\/span><b>Let\u2019s wrap up!<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To recap, you now can apply the following <\/span><a href=\"https:\/\/moosend.com\/blog\/marketing-plan\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">marketing plan<\/span><\/a><span style=\"font-weight: 400;\"> to help you make more sales during Black Friday and Cyber Monday season as well as retain more customers who discover your website thanks to your BFCM campaign:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Optimize your checkout experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Fix your mobile experience<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Build trust with product reviews<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Nurture customer loyalty<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage users on product pages<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Communicate shipping and returns<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reduce cart abandonment<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Partner with influencers<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Cater content to list segments<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Use pre-built tools and <\/span><a href=\"https:\/\/premio.io\/how-to-use-premio-plugins-for-your-black-friday-deals-2020\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">website plugins for Black Friday<\/span><\/a><span style=\"font-weight: 400;\"> to automate processes and make it easy to do multiple tasks at the same time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can decide to work with a <\/span><a href=\"https:\/\/www.natalieluneva.com\" rel=\"nofollow\"><span style=\"font-weight: 400;\">growth consultant<\/span><\/a><span style=\"font-weight: 400;\"> or implement these tips on your own \u2013<\/span><\/p>\n<p><span style=\"font-weight: 400;\">this is time to get down to tests and implementation!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for more marketing ideas on how to prepare for Black Friday and Cyber Monday to generate more sales for your ecommerce?\u00a0 In this article, &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/ecommerce-guide-to-black-friday-and-cyber-monday\/\"> <span class=\"screen-reader-text\">Ecommerce guide to Black Friday and Cyber Monday<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":52,"featured_media":2120,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Complete ecommerce guide for Black Friday and Cyber Monday<\/title>\n<meta name=\"description\" content=\"Get the ultimate ecommerce guide to Black Friday and Cyber Monday. 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