{"id":2069,"date":"2020-10-28T12:38:42","date_gmt":"2020-10-28T12:38:42","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=2069"},"modified":"2025-07-30T12:26:14","modified_gmt":"2025-07-30T12:26:14","slug":"messengers-and-chatbots-hidden-advantages","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/","title":{"rendered":"Messengers and chatbots: Hidden advantages of both"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Introduction\" title=\"Introduction\">Introduction<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Everyone_has_a_messenger\" title=\"Everyone has a messenger\">Everyone has a messenger<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Messengers_are_the_future\" title=\"Messengers are the future\">Messengers are the future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Instant_customer_support\" title=\"Instant customer support\">Instant customer support<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Seamless_live_communication_and_247_availability\" title=\"Seamless live communication and 24\/7 availability\">Seamless live communication and 24\/7 availability<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Automated_frequently_asked_questions\" title=\"Automated frequently asked questions\">Automated frequently asked questions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Handling_numerous_chats_are_no_longer_a_problem\" title=\"Handling numerous chats are no longer a problem\">Handling numerous chats are no longer a problem<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Smooth_customer_journey\" title=\"Smooth customer journey\">Smooth customer journey<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Stress_less_customer_experience\" title=\"Stress less customer experience\">Stress less customer experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Brand_humanization\" title=\"Brand humanization\">Brand humanization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Sophisticated_audience_segmentation\" title=\"Sophisticated audience segmentation\">Sophisticated audience segmentation<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Endless_marketing_improvements_for_maximum_results\" title=\"Endless marketing improvements for maximum results\u00a0\">Endless marketing improvements for maximum results\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Sky-high_open_rates\" title=\"Sky-high open rates\">Sky-high open rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#A_gold_mine_of_customer_insights\" title=\"A gold mine of customer insights\">A gold mine of customer insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#More_sales\" title=\"More sales\">More sales<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/#Takeaways\" title=\"Takeaways\">Takeaways<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Introduction\"><\/span><span style=\"font-weight: 400;\">Introduction<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Messengers are everywhere. We spend hours chatting and consuming content in numerous messaging apps. They dominate other apps in terms of sessions and user engagement. <\/span><span style=\"font-weight: 400;\">Chatbots seem to be everywhere too. Yes, robots are taking over the world. And that\u2019s a start: the chatbot market size is expected to grow from <\/span><a href=\"https:\/\/www.businessinsider.com\/chatbot-market-stats-trends\"><span style=\"font-weight: 400;\">$2.6 billion in 2019<\/span><\/a><span style=\"font-weight: 400;\"> to $9.4 billion by 2024.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A chatbot is, in essence, a computer program designed to simulate conversations. They are perfect automated virtual assistants that are getting smarter over time. Nowadays they can understand users\u2019 inputs and requests and act accordingly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why are businesses investing in chatbots? There\u2019s a reason for it: marketers use chatbots to acquire low-cost leads and boost engagement. Although chatbots are an example of marketing and sales automation, they scale authentic relationships with prospects and customers.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The right mix of messengers and chatbots can turn into something more powerful and sophisticated\u2014a conversion and revenue machine to grow in a scalable way and beat competitors.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you\u2019re still on the fence about the benefits of chatbots and messengers for your business, let\u2019s walk through the list of values they can bring to the table.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Everyone_has_a_messenger\"><\/span><span style=\"font-weight: 400;\">Everyone has a messenger<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The best thing about chatbots is that they are frictionless: your prospects and customers don\u2019t need to download an app, create an account, or visit a website. Instead, they just open a messenger with a familiar, clean, and simple user interface, and start communicating with a bot.\u00a0<\/span><\/p>\n<figure id=\"attachment_2070\" aria-describedby=\"caption-attachment-2070\" style=\"width: 422px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2070 \" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0.png\" alt=\"Top problems with traditional online experience\" width=\"422\" height=\"255\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0.png 752w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-300x181.png 300w\" sizes=\"(max-width: 422px) 100vw, 422px\" \/><figcaption id=\"caption-attachment-2070\" class=\"wp-caption-text\">Image Source<\/figcaption><\/figure>\n<p><span style=\"font-weight: 400;\">What\u2019s more, the text isn\u2019t the only way to communicate. Chatbots can send different media like audio, video, photos, and GIFs, as well as use carousel menus and web-views, to display information better.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Messengers_are_the_future\"><\/span><span style=\"font-weight: 400;\">Messengers are the future<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Messengers are new social networks. <\/span><a href=\"https:\/\/www.businessinsider.com\/the-messaging-app-report-2015-11\"><span style=\"font-weight: 400;\">The Messaging Apps Report<\/span><\/a><span style=\"font-weight: 400;\"> illustrates that the world\u2019s top four messaging apps\u2019 number of monthly users (WhatsApp, Messenger, WeChat, and Viber) surpassed the top 4 social media networks \u2014 Facebook, Twitter, Instagram, and Google+.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the same time, Facebook forces users to send messages in the standalone Messenger app. Also, the company<\/span><a href=\"https:\/\/about.fb.com\/news\/2020\/09\/new-messaging-features-for-instagram\/\"><span style=\"font-weight: 400;\"> integrates its various messaging platforms<\/span><\/a><span style=\"font-weight: 400;\">,<\/span> <span style=\"font-weight: 400;\">allowing users to seamlessly connect with friends and family across Instagram and Messenger. Apple reveals Business Chat that allows customers to engage with your business within messages. And so on. The best part is that most messengers include e-commerce functionality and various integrations suitable for marketing purposes, including chatbots. The best part is everyone can do a chatbot yourself with the help of <\/span><a href=\"https:\/\/botsify.com\/\"><span style=\"font-weight: 400;\">Botsify<\/span><\/a><span style=\"font-weight: 400;\">. As the result of chatbot flexibility and effectiveness, the chatbot market size is poised to reach $1.34 billion by 2024.<\/span><\/p>\n<figure id=\"attachment_2071\" aria-describedby=\"caption-attachment-2071\" style=\"width: 433px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2071 \" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-1.png\" alt=\"chatbot market size\" width=\"433\" height=\"245\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-1.png 513w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-1-300x170.png 300w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><figcaption id=\"caption-attachment-2071\" class=\"wp-caption-text\">Image Source<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Instant_customer_support\"><\/span><span style=\"font-weight: 400;\">Instant customer support<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Remember how annoying waiting is? Especially when you are ready to spend your money. <\/span><a href=\"https:\/\/pdfs.semanticscholar.org\/5923\/4dfc81e571232626e15cf2feecf72cc5c2a6.pdf\"><span style=\"font-weight: 400;\">\u0421ustomer satisfaction<\/span><\/a><span style=\"font-weight: 400;\"> depends on the speed of customer service. And there\u2019s no surprise that the first response time is one of the <\/span><a href=\"https:\/\/www.userlike.com\/blog\/customer-service-kpi\"><span style=\"font-weight: 400;\">most crucial metrics<\/span><\/a><span style=\"font-weight: 400;\">. Luckily, with bots, your prospects can forget about waiting lines and receive an immediate response.<\/span><\/p>\n<figure id=\"attachment_2072\" aria-describedby=\"caption-attachment-2072\" style=\"width: 433px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2072\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-2.png\" alt=\"Top 2 chatbot benefits\" width=\"433\" height=\"272\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-2.png 1020w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-2-300x188.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-2-768x482.png 768w\" sizes=\"(max-width: 433px) 100vw, 433px\" \/><figcaption id=\"caption-attachment-2072\" class=\"wp-caption-text\">Image Source<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Seamless_live_communication_and_247_availability\"><\/span><span style=\"font-weight: 400;\">Seamless live communication and 24\/7 availability<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Nobody likes to wait. If you don\u2019t solve customers\u2019 challenges in a timely manner\u2026 you lose your customers. Your business should be ready for the way in which people expect to interact with you nowadays\u2014they hate wasting time trying to get in touch. Alternatively, your prospects may switch to another brand.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Luckily, you can be available and helpful 24\/7 with the help of messengers and chatbots. Chatbots are perfect coworkers who don\u2019t mind working night shifts and don\u2019t need any sleep (and salary). What\u2019s more, using chatbots, you don\u2019t need to increase your team to offer 24\/7 support and always find solutions to customers\u2019 problems. <\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Automated_frequently_asked_questions\"><\/span><span style=\"font-weight: 400;\">Automated frequently asked questions<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How much does it cost? Do you offer a discount? Do you ship internationally? What are the costs and timeframes? Answering repetitive simple questions can be dull and draining for you. It\u2019d be better to spend time on issues that really deserve your attention. Considering that, it\u2019s a great idea to \u2018outsource\u2019 these kinds of requests. Chatbots can take over a lot of repetitive tasks and eliminate time-consuming monkey work.\u00a0\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Handling_numerous_chats_are_no_longer_a_problem\"><\/span><span style=\"font-weight: 400;\">Handling numerous chats are no longer a problem<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">How many chats can a support specialist handle at one time? Keeping in mind that multitasking is a myth, let\u2019s be honest: a few parallel live chats are almost impossible to deal with. What\u2019s more, the quality of these conversions will be low. You can forget about answering in a timely manner. On the other hand, a chatbot can deal with unlimited amounts of live chats and customers at the same time.\u00a0<\/span><span style=\"font-weight: 400;\">The saving of time and money<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20200310005082\/en\/Juniper-Research-Chatbots-Facilitate-142-Billion-Retail\/?feedref=JjAwJuNHiystnCoBq_hl-fLcmYSZsqlD_XPbplM8Ta6D8R-QU5o2AvY8bhI9uvWSD8DYIYv4TIC1g1u0AKcacnnViVjtb72bOP4-4nHK5iej_DoWrIhfD31cAxcB60aE\"><span style=\"font-weight: 400;\">report from Juniper Research<\/span><\/a><span style=\"font-weight: 400;\"> predicts that chatbots will save a combined total of $11 billion for banking, retail, and healthcare industries by 2023. Speaking of time-saving, the companies and consumers in these industries will save a combined total of over 2.5 billion hours by 2023. Impressive, isn\u2019t it?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can it save so much time and money? First, there are whopping <\/span><a href=\"https:\/\/chatbotslife.com\/chatbot-2019-trends-and-stats-with-insider-reports-fb71697deee4\"><span style=\"font-weight: 400;\">265 billion customer requests<\/span><\/a><span style=\"font-weight: 400;\"> per year. Businesses all around the world spend nearly $1.3 trillion yearly to service these requests. The massive savings may come from adopting chatbots. Actually, chatbots can cut your expenses by 30 percent as well as dramatically cut interaction times on all customer support channels. The chatbot can answer all simple queries and, as a result, help customer service agents focus on more complex issues.\u00a0<\/span><\/p>\n<figure id=\"attachment_2073\" aria-describedby=\"caption-attachment-2073\" style=\"width: 498px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2073\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-3.png\" alt=\"cost and time saving from chatbot\" width=\"498\" height=\"234\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-3.png 749w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-3-300x141.png 300w\" sizes=\"(max-width: 498px) 100vw, 498px\" \/><figcaption id=\"caption-attachment-2073\" class=\"wp-caption-text\">Image Source<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"Smooth_customer_journey\"><\/span><span style=\"font-weight: 400;\">Smooth customer journey<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It\u2019s quite painful to lose prospects halfway through a marketing funnel because of a confusing check-out system or return policy. The good news is, you can stop losing your prospects just now. It doesn\u2019t take much for chatbots to make the customer journey smoother.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple tricks like offering additional information on products or giving prospects more insights from related video content streamline the buying process. As a result, chatbots in messengers can reduce churn rates and cart abandonment rates, which are a big problem for any business.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Stress_less_customer_experience\"><\/span><span style=\"font-weight: 400;\">Stress less customer experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The conversations with your business matter a lot for customers and shape their opinions about you. Sometimes customer service executives may respond differently based on their well-being, mood, weather, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, you probably know all these frustrating IVR systems that route your call depending on your voice responses. That reflects on customers\u2019 preferences: nowadays most people prefer to live chat over other channels, and half of the consumers would choose to use chatbots if it was available. Chatbots are widely considered to be quicker, more flexible, and more efficient.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Brand_humanization\"><\/span><span style=\"font-weight: 400;\">Brand humanization<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The flexibility of chatbots has another advantage\u2014you can program them to have a \u2018personality\u2019 that suits your company identity. Conversational chatbots can make a user feel that they are talking to a human being by offering information or services in a friendly and personal manner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And in this way, a chatbot is becoming a helpful and attentive assistant who is always ready to help with the product information, tracking the status of delivery, and much more. Chatbots can make all stages of the customer journey easy and enjoyable. That\u2019s a brilliant opportunity since personalization turns a prospect into a customer (and a customer to a loyal customer) and displays your brand voice.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sophisticated_audience_segmentation\"><\/span><span style=\"font-weight: 400;\">Sophisticated audience segmentation<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Messengers are a perfect place for building brand awareness, which is a top priority for every business nowadays. Why? The reason is pretty simple: the audience of messengers is enormous.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Looking for more customers here, don\u2019t forget about chatbots. They will help you broadcast your brand message and streamline <\/span><a href=\"https:\/\/helpcrunch.com\/blog\/how-to-improve-customer-communication-strategy\/\"><span style=\"font-weight: 400;\">customer communications<\/span><\/a><span style=\"font-weight: 400;\"> much better than cold calls and email notifications. Using bots, it\u2019s easy to promote new products, as they can reach the right prospects, with the right offer, at the right time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s called segmentation. By offering quick options for a prospect to choose from, bots can create segments based on your audience\u2019s preferences. That enables you to send highly personalized messages and offers according to prospects\u2019 preferences. As a result, you can provide your audience with something that really appeals to them and convert them much higher.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Endless_marketing_improvements_for_maximum_results\"><\/span><span style=\"font-weight: 400;\">Endless marketing improvements for maximum results\u00a0<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Chatbots let you constantly evaluate and optimize your marketing and sales activities by tracking their performance in generating leads and sales. This will help you tweak the chatbot experience and settings accordingly to your business goals. For instance, you can change <a href=\"https:\/\/www.tidio.com\/blog\/welcome-message\/\">welcome messages<\/a>, tweak prices, communicate more enticing offers, include additional information about your products, etc.\u00a0<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Sky-high_open_rates\"><\/span><span style=\"font-weight: 400;\">Sky-high open rates<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">What are the open rates of your marketing emails? 10 percent? 20 percent? The average email open rate for all industries is <\/span><a href=\"https:\/\/mailchimp.com\/resources\/email-marketing-benchmarks\/\"><span style=\"font-weight: 400;\">21.33 percent<\/span><\/a><span style=\"font-weight: 400;\">. Sounds great, doesn\u2019t it? But what about <\/span><a href=\"https:\/\/neilpatel.com\/blog\/open-rates-facebook-messenger\/\"><span style=\"font-weight: 400;\">88 percent open rates and 56 percent CTRs<\/span><\/a><span style=\"font-weight: 400;\"> using chatbots and messengers?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yes, messengers mixed with bots declare the <\/span><a href=\"https:\/\/www.chanty.com\/blog\/death-of-email\/\"><span style=\"font-weight: 400;\">death of emails<\/span><\/a><span style=\"font-weight: 400;\">. Why are they so effective? To tell the truth, nowadays lots of companies are experimenting with chatbots (like lots of them were experimenting with mobile apps in the early years of the App Store). As a result, not every chatbot is a powerful marketing weapon and gives users a mixed experience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nevertheless, now it\u2019s becoming clear what separates a good bot from a poor one. And good chatbots can turn messengers into your personal conversion machine.\u00a0<\/span><\/p>\n<figure id=\"attachment_2074\" aria-describedby=\"caption-attachment-2074\" style=\"width: 376px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2074\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-4.png\" alt=\"Email Marketing vs Chatbot\" width=\"376\" height=\"250\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-4.png 1510w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-4-300x199.png 300w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-4-1024x681.png 1024w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/10\/pasted-image-0-4-768x511.png 768w\" sizes=\"(max-width: 376px) 100vw, 376px\" \/><figcaption id=\"caption-attachment-2074\" class=\"wp-caption-text\">Image Source<\/figcaption><\/figure>\n<h2><span class=\"ez-toc-section\" id=\"A_gold_mine_of_customer_insights\"><\/span><span style=\"font-weight: 400;\"><br \/>\nA gold mine of customer insights<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Interacting with customers with the help of chatbots, you can gather insights about their activities, preferences, challenges, and more. Also, it\u2019s a good idea to sort customers\u2019 requests to find the most common queries and make that information available on your website or in your mobile app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In addition, by having insights on customers&#8217; most common problems, you can take steps to resolve their issues quickly in the future and improve and innovate your products or services. As a result, they\u2019ll be more likely to stick with your company and products. This is of paramount importance for any business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, chatbots help perform a survey on the customers\u2019 experience with a purchased product or service, their requirements, and expectations. The survey conducted in emails or on websites has a super low response rate and goes in vain. Chatbots make the survey engaging, brief, and successful.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"More_sales\"><\/span><span style=\"font-weight: 400;\">More sales<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you resolve prospective customers\u2019 issues instantly with the help of a chatbot, there are more chances they will turn into your leads, which can translate into more sales. Also, it\u2019s a good idea to market your latest products, cross-sell and up-sell, run promotional campaigns, and send out updates to your customers via messengers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For instance, let\u2019s imagine that your prospective customer has abandoned their shopping cart. To convince them to proceed to the checkout is a major challenge for every e-commerce business. Chatbots can handle this by making the personalized offer immediately. What\u2019s more, having integrated the API of a payment system (PayPal, Stripe, etc.) with a chatbot, you help prospects seamlessly complete the checkout process.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Takeaways\"><\/span><span style=\"font-weight: 400;\">Takeaways<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">As the business world evolves, so do the tools we adopt to market our businesses. Empowered by chatbots, messengers offer an advanced level of promoting products and services among a potential audience of millions. The best part is that nowadays chatbots don\u2019t require some significant investment in terms of money and time: you can outsource chatbot development or even do it yourself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From marketing to sales to customer services, the potential benefits of chatbots integrated into messengers are significant for businesses of all sizes. Chatbots improve customer engagement, push your prospects further down the marketing funnel, predict customer behavior, broaden your reach, etc.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Have you ever experienced the value of chatbots for your business? Share your findings in the comments below!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Introduction Messengers are everywhere. We spend hours chatting and consuming content in numerous messaging apps. They dominate other apps in terms of sessions and user &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/messengers-and-chatbots-hidden-advantages\/\"> <span class=\"screen-reader-text\">Messengers and chatbots: Hidden advantages of both<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":51,"featured_media":2080,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hidden advantages of using messengers and chatbots together<\/title>\n<meta name=\"description\" content=\"Discover the hidden advantages of messengers and chatbots. 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