Customer Acquisition with PPC Marketing<\/figcaption><\/figure>\nSee that\u2026<\/p>\n
Conversation flow uncovers information as the user consumes it.<\/p>\n
Of course, when the user selects any of these options, it\u2019s highly likely they are going to fill out the lead generation form that the PPC campaign was all about.<\/p>\n
I am sure you\u2019re wondering \u201chow is it really that different than the landing page?\u201d<\/p>\n
And I am going to say it one more time, landing pages are lonely.<\/p>\n
Especially for a non-dynamic website, where there is no personalization going on, a chatbot really adds interactivity.<\/p>\n
With a polite sales rep answering questions, making suggestions and informing prospects to help them make the right purchase, a chatbot completely transforms the experience.<\/p>\n
Okay so at this point our basic chatbot flow was covered and the chatbot is up and running on the website, but that\u2019s not enough.<\/p>\n
Reducing Bounce Rate Using Page Messaging.<\/p>\n
For website chatbot, we have this simple yet smart way of capturing target leads\u2026<\/p>\n
For example here, we created page messaging for the Pricing page using our tool Botsify.<\/p>\nCustomer Acquisition with PPC Marketing<\/figcaption><\/figure>\nCustomer Acquisition with PPC Marketing<\/figcaption><\/figure>\nThis message pops up after 5 seconds so it is not too pushy but in case any prospect is looking for information, they will be able to see it and as soon as they click on it.<\/p>\n
And there is a nice beep sound on it, just in case if your user is on a separate tab of the browser.<\/p>\n
The conversation will go something like this:<\/p>\nCustomer Acquisition with PPC Marketing<\/figcaption><\/figure>\nPage messaging can be used for all landing pages as well, like contact us, about us, and sign up pages, using a different.<\/p>\n
On that note, our chatbot deployment ends and begins a more crucial step, reception.<\/p>\n
How engaging and fruitful the chatbot is – will determine if the whole strategy is worth writing a blog post about.<\/p>\n
Or failed miserably.<\/p>\n
But I think you are smart enough to have guessed that it worked\u2026?<\/p>\n
But really how?<\/p>\n
Well, first of all, a chatbot is a lot more dynamic when compared to a standard landing page.<\/p>\n
Take this one as an example:<\/p>\nCustomer Acquisition with PPC Marketing<\/figcaption><\/figure>\nAs a prospect, the first thought that would go through my mind when looking at this form would be \u201chmm\u2026 another set of fields I need to fill in to get them to contact me\u201d.<\/p>\n
As compared to a conversation, doesn\u2019t matter if it’s a person or a bot, as long as it is engaging and interactive, I would instantly feel taken care of.<\/p>\n
In simpler words, experience.<\/p>\n
The more engaging experience prospects have, the lower your bounce rate goes and customer acquisition becomes a lot smoother. Visitors will stick longer to the website.<\/p>\n
Thus, the conversion rates improve significantly and cost per lead lowers – your PPC ads do more than just bring traffic to your website.<\/p>\n
At the end of the day, what matters is how many visitors convert to leads,<\/p>\n
Then the next step would be how many of these prospects converted into customers.<\/p>\n
But for now, we are only aiming at the leads a chatbot can collect.<\/p>\n