{"id":135,"date":"2020-02-26T20:31:38","date_gmt":"2020-02-26T20:31:38","guid":{"rendered":"https:\/\/dev.botsify.com\/blog\/?p=135"},"modified":"2026-02-02T17:26:51","modified_gmt":"2026-02-02T17:26:51","slug":"email-list-building-techniques","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/email-list-building-techniques\/","title":{"rendered":"Top 5 email list building techniques working right now"},"content":{"rendered":"<p>Email marketing is a great way to build your customer base and revenue online. It is a low-cost, high-impact method to engage and deliver your message to both existing customers and prospective ones. Building an email list ensures that you\u2019re constantly increasing your presence online.<\/p>\n<p>It\u2019s been proven that e-mails are the way forward, with numbers backing them up. <a href=\"https:\/\/www.campaignmonitor.com\/blog\/email-marketing\/2019\/07\/email-usage-statistics-in-2019\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">87% of marketers<\/a> depend on emails to nurture their audiences. Building an active email list will ensure you have a steady revenue of income as well as an audience that reacts positively to your timely messages in their inbox. Your email list will ensure that you, as a marketer, can differentiate your customers based on their behavioral patterns and purchasing capabilities.<\/p>\n<p>We\u2019ve compiled a neat list of email building methods for you to use. If you feel that you\u2019ve better suggestions on other techniques, feel free to drop it in the comments, and we\u2019ll take a look!<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#What_is_List_Building\" title=\"What is List Building?\">What is List Building?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#Why_Should_You_Own_Your_Audience\" title=\"Why Should You Own Your Audience?\">Why Should You Own Your Audience?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#Basic_Pre_Requisites_for_Building_an_Engaging_Email_List\" title=\"Basic Pre Requisites for Building an Engaging Email List:\">Basic Pre Requisites for Building an Engaging Email List:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#1_Relevant_traffic\" title=\"1. Relevant traffic:\">1. Relevant traffic:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#2_Optimized_website\" title=\"2. Optimized website:\">2. Optimized website:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#3_Lead_capturing_tool\" title=\"3. Lead capturing tool:\">3. Lead capturing tool:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#Actionable_Techniques_To_Start_Owning_Your_Audience\" title=\"Actionable Techniques To Start Owning Your Audience:\">Actionable Techniques To Start Owning Your Audience:<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#1_The_Right_Pop-Ups_Make_A_Big_Difference\" title=\"1. The Right Pop-Ups Make A Big Difference:\">1. The Right Pop-Ups Make A Big Difference:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#2_Give_Them_Premium_Infographics\" title=\"2. Give Them Premium Infographics:\">2. Give Them Premium Infographics:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#3_Allow_Them_To_Opt-In_And_Out\" title=\"3. Allow Them To Opt-In And Out:\">3. Allow Them To Opt-In And Out:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#4_Wish_Them_On_Special_Occasions\" title=\"4. Wish Them On Special Occasions:\">4. Wish Them On Special Occasions:<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#5_Share_Real_Testimonials_On_Email\" title=\"5. Share Real Testimonials On Email:\">5. Share Real Testimonials On Email:<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#Conclusion\" title=\"Conclusion:\">Conclusion:<\/a><\/li><\/ul><\/nav><\/div>\n<h2 id=\"listbuilding\"><span class=\"ez-toc-section\" id=\"What_is_List_Building\"><\/span>What is List Building?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Email list building is not a one-stop solution. It is a continuous process of analyzing, comparing and editing to get the best return on investment possible. In simpler words, email list building is nurturing an audience online to get them to subscribe to your emails. Over time, you can send them marketing emails, product launches, company updates, birthday wishes and more.<\/p>\n<p>List building is a process where you increase your audience and\/or customers online and segregate them into different lists. Once you answer the question <a href=\"https:\/\/mailrelay.com\/en\/blog\/2022\/09\/18\/what-is-email-marketing\/\">what is email marketing<\/a>, the next step is working on your email list. These lists can be differentiated based on parameters such as \u201cfrequent buyers,\u201d \u201cnew customers,\u201d \u201coffer customers\u201d and more. You can then hyper-target your emails to these separate audience lists and get them to visit your website and explore or link them to the online store to browse or purchase from your catalog.<\/p>\n<h2 id=\"audiance\"><span class=\"ez-toc-section\" id=\"Why_Should_You_Own_Your_Audience\"><\/span>Why Should You Own Your Audience?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><a href=\"https:\/\/www.quickevolve.com\/email-marketing\/\">Email marketing<\/a> is one way with which you can connect with your audience and also understand how they interact with their favorite brands. 49% of consumers revealed that they would love to receive promotional emails from their favorite brands weekly. Consumers love feeling special, and emails are one way you can do that for them. Today\u2019s hyper-digital world means that mobile phones play a significant role even when it comes to email marketing.<\/p>\n<p>Adding videos to your emails increases their chances of being opened by 300%! While social media is a great way to market your brand online, it isn\u2019t conclusive as these media trends keep changing over time. Audiences and preferences, along with the ever-changing algorithm, meaning that you\u2019re never fully in control over who sees your posts and daily content. It can be hard to keep track of engagement rates and a lot of the other parameters.<\/p>\n<p>With email marketing, however, you\u2019ll be able to access your contact\u2019s details and not depend on any particular channel to communicate anything with them. It\u2019s all in your hands, and the only dependency from your end is choosing a great email service provider. Thankfully, there are some awesome <a href=\"https:\/\/www.growthmarketingpro.com\/best-email-marketing-software\/\" target=\"_blank\" rel=\"dofollow noopener noreferrer\">email marketing software <\/a><a href=\"https:\/\/www.sendx.io\/blog\/using-mailchimp-alternatives\/\" rel=\"dofollow\">like Mailchimp<\/a> available to make your job easier.<\/p>\n<h2 id=\"prerequisites\"><span class=\"ez-toc-section\" id=\"Basic_Pre_Requisites_for_Building_an_Engaging_Email_List\"><\/span>Basic Pre Requisites for Building an Engaging Email List:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To build an email list requires a bit of groundwork to help you get started. If you\u2019re building from scratch, you can keep track of a few of the prerequisites that will help you understand how you can improve with this method:<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_Relevant_traffic\"><\/span>1. Relevant traffic:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A target audience that allows you to send relevant emails is important. You need to do the research and understand who your target audience is before you begin the process of designing an email. Once you attract the relevant audience with your marketing efforts, your emails will get a better response rate from them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Optimized_website\"><\/span>2. Optimized website:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your audience that\u2019s visiting the site must begin to take action over time. Whether that\u2019s in the form of placing an order, clicking on a blog link or adding an item to a wish-list, all of these forms a significant part of the CRO or Conversion Rate Optimization. Find an excellent bait to attract your customers onto your website via your email strategy to make the most of your strategy.<br \/>\nBy getting your audience to browse your website, you\u2019re increasing traffic which is directly related to the chances of a purchase. Revenue has to be the ultimate goal and delightful customer experience on your site will ensure you get a good chunk in the bank.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Lead_capturing_tool\"><\/span>3. Lead capturing tool:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since you\u2019re getting traffic onto your website, you need a good tool to capture email addresses and details as well. There are plenty of methods to do so, with landing pages, pop-up forms and <a href=\"https:\/\/www.aweber.com\/sign-up-forms.htm\">online forms<\/a> as well. The best way to go about this is to try out different methods until you find one that works effectively.<\/p>\n<p>Capturing your audience\u2019s emails will make it easier to market your company\u2019s products and services and also find space in their inboxes. This increases the chances of a purchase over time, giving your business it\u2019s a much-needed boost in revenue.<\/p>\n<h2 id=\"techniques\"><span class=\"ez-toc-section\" id=\"Actionable_Techniques_To_Start_Owning_Your_Audience\"><\/span>Actionable Techniques To Start Owning Your Audience:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, without further ado, here\u2019s what you need to do to begin nurturing your audience and building a solid email list<\/p>\n<h3><span class=\"ez-toc-section\" id=\"1_The_Right_Pop-Ups_Make_A_Big_Difference\"><\/span>1. The Right Pop-Ups Make A Big Difference:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Pop-ups allow your users to quickly subscribe to your website and receive regular communication from your company. They\u2019re also a great way to help them download upgrades to your content and grab their attention just before they exit the page.<\/p>\n<p>A great way to use your pop-up is by posting a certain piece of content and then inviting people to come over and sign up to the mailing list. This way, you know that they\u2019re interested in seeing this particular topic and can keep them in a separate list for articles or content related to the same. You can enhance your pop-up by adding verification measures to <a href=\"https:\/\/clearout.io\/form-guard\/\">stop form spam<\/a>, ensuring that only genuine users are able to subscribe to your mailing list.<\/p>\n<p>The people from this list can be placed in the general newsletter list of your brand as well and help digital managers communicate more about your company towards them.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"2_Give_Them_Premium_Infographics\"><\/span>2. Give Them Premium Infographics:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re a company that\u2019s into analytics, then you have got a gold mine of data that you\u2019re sitting on! A lot of companies generally have access to premium data about the industry they\u2019re working in. If you have the budget, hire an excellent graphic designer and <a href=\"https:\/\/www.visme.co\/make-infographics\">create some awesome infographics<\/a> for your customers.<\/p>\n<p>This will give your customers more insight into your industry and also interest them in knowing more about your company in general. Once you\u2019re able to provide them with such premium information, they\u2019re going to look forward to your newsletters and infographics, and you can leverage the same to sell as well.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"3_Allow_Them_To_Opt-In_And_Out\"><\/span>3. Allow Them To Opt-In And Out:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customers don\u2019t enjoy being hoarded with multiple emails and newsletters, especially if they don\u2019t remember signing up for them. It\u2019s important that you specify what you\u2019re providing them. If they\u2019re okay with being sent regular emails, then you know for sure that they\u2019re interested in your brand and will more likely return to interact.<\/p>\n<p>Giving them this option is the best thing you could do because it is ethical and also a legal requirement in some countries. The least you could do is add a \u201cNo thanks\u201d option for readers to choose when your lead-gen form appears on their screen.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"4_Wish_Them_On_Special_Occasions\"><\/span>4. Wish Them On Special Occasions:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If your users have entered their birthdays or anniversaries on your forms, then you can leverage that information to your advantage. Send out exclusive emails to subscribers on these select dates along with a <a href=\"https:\/\/www.tremendous.com\/\">gift card or some reward<\/a>. You\u2019ll be able to increase the chance of purchase as well as stay fresh in their minds as a brand that cares.<\/p>\n<p>Of course, you shouldn\u2019t go overboard and demand their important dates from them. Leave it as an option to choose so that they can opt for it if they want to. Also, specify why you\u2019re taking this information so they can trust you with it.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"5_Share_Real_Testimonials_On_Email\"><\/span>5. Share Real Testimonials On Email:<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Social proof plays a substantial role in getting more visitors to your website and highlights the best qualities of your brand. If you\u2019ve 10,000 people reading your blog, that\u2019s certainly something worth letting everyone know.<\/p>\n<p>You can promote these numbers with the help of a sidebar that\u2019s located on your website and also include testimonials and visitor figures every month. These pieces of information will give your site the credibility it needs to stand apart and also gain the trust of any new visitor or potential customer. Ultimately, it increases social proof, and that plays a big role in gaining new followers for your emails.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion:<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>So, we\u2019ve shared a list of what we think are some of the best techniques to help you nurture your audience and build a tremendous online audience. Remember to always give your customers the space they need to consume your content and yourself the same to create unique content.<\/p>\n<p>Get yourself a great email service provider by <a href=\"https:\/\/www.sendx.io\/blog\/convertkit-vs-mailchimp\/\">comparing a few<\/a> and you\u2019ll be well on your way to building effective lists that get you the revenue you deserve.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Email marketing is a great way to build your customer base and revenue online. It is a low-cost, high-impact method to engage and deliver your message to both existing customers and prospective ones. Building an email list ensures that you\u2019re constantly in<\/p>\n","protected":false},"author":22,"featured_media":136,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 email list building techniques working right now<\/title>\n<meta name=\"description\" content=\"Discover the top 5 email list building techniques working right now. Grow your audience and boost engagement with proven strategies\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 email list building techniques working right now\" \/>\n<meta property=\"og:description\" content=\"Discover the top 5 email list building techniques working right now. Grow your audience and boost engagement with proven strategies\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2020-02-26T20:31:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-02T17:26:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/02\/41.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1178\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Rohan Mendiratta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Rohan Mendiratta\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/\"},\"author\":{\"name\":\"Rohan Mendiratta\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/c8efb871b2e12f3932bc5d06e62e19b2\"},\"headline\":\"Top 5 email list building techniques working right now\",\"datePublished\":\"2020-02-26T20:31:38+00:00\",\"dateModified\":\"2026-02-02T17:26:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/\"},\"wordCount\":1599,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/02\/41.jpg\",\"articleSection\":[\"Guest Blog\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/\",\"url\":\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/\",\"name\":\"Top 5 email list building techniques working right now\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/email-list-building-techniques\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2020\/02\/41.jpg\",\"datePublished\":\"2020-02-26T20:31:38+00:00\",\"dateModified\":\"2026-02-02T17:26:51+00:00\",\"description\":\"Discover the top 5 email list building techniques working right now. 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