{"id":13441,"date":"2026-09-15T07:40:02","date_gmt":"2026-09-15T07:40:02","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=13441"},"modified":"2026-10-07T08:10:54","modified_gmt":"2026-10-07T08:10:54","slug":"whatsapp-pricing-changes-on-october-1-2026","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/whatsapp-pricing-changes-on-october-1-2026\/","title":{"rendered":"WhatsApp pricing changes on October 1, 2026"},"content":{"rendered":"

On October 1, 2026, two things become billable on the WhatsApp Business Platform. Free-form replies inside the 24-hour customer service window are charged as service messages, having been free since November 2024. Utility templates sent in response to a customer are charged inside that same window, having been free since July 2025.<\/span><\/p>\n

If most of your WhatsApp volume is promotional campaigns, very little changes. If it is support conversations and order updates, you get a new line on the invoice where there used to be a zero.<\/span><\/p>\n\n\n\n\n\n\n\n\n
What you send<\/b><\/td>\nBefore Oct 1, 2026<\/b><\/td>\nFrom Oct 1, 2026<\/b><\/td>\n<\/tr>\n
Free-form reply inside the 24-hour window<\/span><\/td>\nFree since Nov 2024<\/span><\/td>\nCharged at the market’s utility rate<\/span><\/td>\n<\/tr>\n
Utility template inside the 24-hour window<\/span><\/td>\nFree since Jul 2025<\/span><\/td>\nCharged at the market’s utility rate<\/span><\/td>\n<\/tr>\n
Marketing templates<\/span><\/td>\nCharged<\/span><\/td>\nCharged, same rates<\/span><\/td>\n<\/tr>\n
Inbound messages and customer-initiated calls<\/span><\/td>\nFree<\/span><\/td>\nFree<\/span><\/td>\n<\/tr>\n
Anything inside the 72-hour free entry point window<\/span><\/td>\nFree<\/span><\/td>\nFree<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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