{"id":125,"date":"2020-02-26T20:26:03","date_gmt":"2020-02-26T20:26:03","guid":{"rendered":"https:\/\/dev.botsify.com\/blog\/?p=125"},"modified":"2024-12-27T11:06:55","modified_gmt":"2024-12-27T11:06:55","slug":"essential-of-chatbot-for-b2b-training-provider","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/essential-of-chatbot-for-b2b-training-provider\/","title":{"rendered":"Why is it essential to have a chatbot if you are a b2b training provider?"},"content":{"rendered":"<p>Being a marketing professional in the B2B training and development industry, I spend half of my day searching for new ways to promote our training programs and trying new marketing strategies. Trust me, employee training &amp; development industry is highly competitive. Before few years there were only a few B2B training providers in the industry. Expansion of the <a href=\"https:\/\/www.visme.co\/teams\/training-and-development\/\">training and development<\/a> industry has made it highly competitive. There is plenty of fish in the sea and companies have a hell lot of options.<\/p>\n<p>Employee development is a strategic tool for any <a href=\"https:\/\/monday.com\/use-cases\/Team-management\" rel=\"noopener noreferrer\">organization\u2019s growth<\/a>, productivity and ability to retain valuable employees.\u00a0Hence, 90% of the companies are allocating a huge sum to develop employees from their annual budget. Due to an increase in website traffic, we thought of trying out a chatbot to provide a quality experience to our potential clients.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/essential-of-chatbot-for-b2b-training-provider\/#What_is_a_chatbot\" title=\"What is a chatbot?\">What is a chatbot?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/essential-of-chatbot-for-b2b-training-provider\/#Why_we_thought_of_using_a_chatbot_for_Trainergram\" title=\"Why we thought of using a chatbot for Trainergram?\">Why we thought of using a chatbot for Trainergram?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/essential-of-chatbot-for-b2b-training-provider\/#To_have_real-time_conversations\" title=\"To have real-time conversations\">To have real-time conversations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/essential-of-chatbot-for-b2b-training-provider\/#It_reduces_our_cost\" title=\"It reduces our cost\">It reduces our cost<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/essential-of-chatbot-for-b2b-training-provider\/#To_gain_Global_Exposure\" title=\"To gain Global Exposure\">To gain Global Exposure<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/essential-of-chatbot-for-b2b-training-provider\/#To_monitor_customer_data_and_get_their_insights\" title=\"To monitor customer data and get their insights\">To monitor customer data and get their insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/essential-of-chatbot-for-b2b-training-provider\/#To_generate_leads\" title=\"To generate leads\">To generate leads<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"What_is_a_chatbot\"><\/span><a href=\"https:\/\/botsify.com\/what-is-a-chatbot\">What is a chatbot?<\/a><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Basically, a chatbot is computer software which is designed to communicate with humans (usually website visitors) via the internet.<\/p>\n<h2 id=\"chatbot\"><span class=\"ez-toc-section\" id=\"Why_we_thought_of_using_a_chatbot_for_Trainergram\"><\/span>Why we thought of using a chatbot for Trainergram?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"To_have_real-time_conversations\"><\/span>To have real-time conversations<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As I mentioned, with the increase in traffic, we need to provide our visitors with faster and efficient feedback. With the rat race, people do not have the time to spend hours searching for what they want. Usually, if they didn\u2019t see what they want on our homepage there\u2019s a high probability of them looking for another training provider. Hence, we use the chatbot with the help of AI to assist them throughout all the stages of their purchase journey.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"It_reduces_our_cost\"><\/span>It reduces our cost<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since the chatbot is automated, we don\u2019t need to pay labour charges for a representative to be available and have conversations 24\/7. The only thing we need to do is monitor the chatbot and that can be done anytime.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"To_gain_Global_Exposure\"><\/span>To gain Global Exposure<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Actually, Trainergram is one of the global platforms, we provide training programs for companies in different parts of the world who use different languages. The chatbot helps us to be available during all of their working hours and communicate with them in the language they prefer.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"To_monitor_customer_data_and_get_their_insights\"><\/span>To monitor customer data and get their insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Customer is the king. For survival in the business field, customer feedback is essential. With the use of a chatbot, we carry out surveys on and off for the website visitors. Those surveys have assisted us to improve the customer experience and the functions related to the website.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"To_generate_leads\"><\/span>To generate leads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Without good and strong leads sales is impossible. By automating good questions and carrying out a fruitful conversation with the customer we are able to collect leads and some visitors have recommended and shared details of their fellow colleagues and other potential clients.<\/p>\n<p>Chatbot story is no fairytale. We faced and we are facing a lot of issues in the process of using a chatbot. such as,<\/p>\n<p>\u2022 Availability of limited number of responses<br \/>\n\u2022 Technical issues<br \/>\n\u2022 Most customers prefer to have a conversation with a real person. So they avoid responding the chatbot<br \/>\n\u2022 Complex chatbots are really expensive<\/p>\n<p>Remember not all businesses can use chatbots. Before deciding to invest in a chatbot, I highly recommend you to do market research and decide whether it is suitable for your business model and how to implement it in a way which suits your business model. Moreover, compare a few chatbot providers and get recommendations from the other professionals who are already using a chatbot in their business because of the success of the chatbot and maintaining it successfully depend on the provider.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Before deciding to invest in a chatbot, I highly recommend you to do market research and decide whether it is suitable for your business model and how to implement it in a way which suits your business model. Moreover, compare a few chatbot providers and <\/p>\n","protected":false},"author":17,"featured_media":127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Essential to have a chatbot if you are a b2b training provider<\/title>\n<meta name=\"description\" content=\"For b2b trainings, chatbot allows to promote your traning programs globally, and assist your trainees to acquire best trainer provider.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/essential-of-chatbot-for-b2b-training-provider\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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