{"id":11633,"date":"2026-04-01T11:30:21","date_gmt":"2026-04-01T11:30:21","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=11633"},"modified":"2026-04-01T11:33:19","modified_gmt":"2026-04-01T11:33:19","slug":"ai-product-launch-event-guide","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/","title":{"rendered":"A Guide to Hosting an AI Product Launch Event"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Launching an AI product is exciting, but planning the event can feel overwhelming at first. A well-planned launch builds trust, generates buzz, and helps people understand your product\u2019s real value. It also sets the tone for how your brand will be perceived moving forward.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Statista projects the global artificial intelligence market will reach approximately $347 billion in 2026, reflecting remarkable momentum across the industry. The sector is then expected to accelerate further, growing at a compound annual rate of 37% between 2026 and 2031. At that trajectory, the global AI market is forecast to surpass $1.68 trillion within just five years.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the global AI landscape growing rapidly, more AI products are coming out. Hence, if you\u2019re launching such a product yourself, the launch event can\u2019t be anything short of spectacular. The key is balancing creativity with organization while keeping your audience engaged throughout.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This guide will walk you through a few tips that will help you host a successful AI product launch event.<\/span><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#Know_Your_Audience_Before_Anything_Else\" title=\"Know Your Audience Before Anything Else\">Know Your Audience Before Anything Else<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#Keep_Your_Venue_Safe_for_Everyone\" title=\"Keep Your Venue Safe for Everyone\">Keep Your Venue Safe for Everyone<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#Plan_an_Engaging_and_Interactive_Experience\" title=\"Plan an Engaging and Interactive Experience\">Plan an Engaging and Interactive Experience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#Follow_Up_and_Keep_the_Momentum_Going\" title=\"Follow Up and Keep the Momentum Going\">Follow Up and Keep the Momentum Going<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#FAQs\" title=\"FAQs\">FAQs<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#How_much_does_it_cost_to_make_an_AI_product\" title=\"How much does it cost to make an AI product?\">How much does it cost to make an AI product?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#Why_are_AI_products_often_expensive\" title=\"Why are AI products often expensive?\">Why are AI products often expensive?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#Why_are_tech_companies_trying_to_integrate_AI_into_everything\" title=\"Why are tech companies trying to integrate AI into everything?\">Why are tech companies trying to integrate AI into everything?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#AI_Agentic_Platform_For_Building_Portable_AI_Agents\" title=\"AI Agentic Platform For Building Portable AI Agents\">AI Agentic Platform For Building Portable AI Agents<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Know_Your_Audience_Before_Anything_Else\"><\/span><span style=\"font-weight: 400;\">Know Your Audience Before Anything Else<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-11634\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2026\/04\/8.avif\" alt=\"AI product launch\" width=\"1169\" height=\"780\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Before booking a venue or designing invitations, you need to understand who you are speaking to. Your audience will shape every decision you make during the planning process.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Are they developers, investors, or everyday users curious about artificial intelligence solutions? Each group expects something different from your presentation and overall event experience. For instance, businesses exploring practical solutions like <\/span><a href=\"https:\/\/botsify.com\/blog\/ai-agents-for-small-businesses\/\"><span style=\"font-weight: 400;\">AI agents for small businesses<\/span><\/a><span style=\"font-weight: 400;\"> often prioritize ease of use and quick deployment, while agencies may be more interested in scalable offerings such as a white label AI agent platform.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As Business Insider notes, Apple regularly hosts several major events throughout the year, including<\/span><a href=\"https:\/\/www.businessinsider.com\/apple-events\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">high-profile product launches<\/span><\/a><span style=\"font-weight: 400;\"> and its annual Worldwide Developers Conference. Many of these events are held at Apple&#8217;s headquarters in Cupertino, California, drawing global attention from consumers and industry professionals alike. However, such events are only open to a limited number of guests, and Apple knows how to invite a good mix of developers, investors, reviewers, and everyday users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When you know your audience well, your messaging becomes clearer and more effective. You can tailor your demos, language, and even your visuals to match their expectations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This approach makes your product easier to understand and far more appealing. It also helps you avoid confusion, which can quickly reduce excitement and interest during a live event.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Keep_Your_Venue_Safe_for_Everyone\"><\/span><span style=\"font-weight: 400;\">Keep Your Venue Safe for Everyone<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Ensuring safety at your event should never be treated as an afterthought or minor concern. A secure environment allows guests to relax and focus fully on your presentation and product experience. You need to plan ahead and consider possible risks that could disrupt your event. This includes managing entry points, monitoring crowds, and having trained staff available if needed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Working with professional security teams can make a significant difference in how smoothly everything runs. They can guide you on best practices and help you implement effective measures without causing inconvenience.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Modern solutions have made security management more efficient and less intrusive for event organizers. A<\/span><a href=\"https:\/\/gxc-inc.com\/detectors\/opengate-series\/opengate\/\" target=\"_blank\" rel=\"noopener\"> <span style=\"font-weight: 400;\">CEIA OPENGATE<\/span><\/a><span style=\"font-weight: 400;\"> weapons detection system can act as a reliable walk-through detector for quick screening. You can also use a portable security scanner as part of your overall security system setup.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As GXC Inc. notes, these tools support effective weapon detection while keeping the process smooth and professional. Security screening becomes easier when you rely on a portable weapons detection system that is easy to deploy. Renting such equipment gives you flexibility without requiring a large upfront investment.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Plan_an_Engaging_and_Interactive_Experience\"><\/span><span style=\"font-weight: 400;\">Plan an Engaging and Interactive Experience<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your event should not feel like a long lecture that drains your audience\u2019s attention. People enjoy experiences that allow them to interact and explore at their own pace.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consider including live demonstrations, hands-on sessions, or interactive displays that showcase your AI product. These elements help attendees understand your technology in a practical and engaging way. This becomes even more impactful if your product includes <\/span><a href=\"https:\/\/botsify.com\/done-for-you-ai-agents\"><span style=\"font-weight: 400;\">custom AI agents<\/span><\/a><span style=\"font-weight: 400;\">, as live demonstrations can clearly show how these agents handle real tasks and adapt to user interactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Encourage questions and conversations throughout the event instead of limiting them to a single session. This creates a more dynamic atmosphere where people feel involved rather than passive listeners. These interactions also help highlight how modern solutions powered by <\/span><a href=\"https:\/\/botsify.com\/blog\/agentic-ai-explained-ai-agents-business\/\"><span style=\"font-weight: 400;\">Agentic AI<\/span><\/a><span style=\"font-weight: 400;\"> go beyond simple automation and can independently manage workflows and decision-making.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">When attendees actively participate, they are more likely to remember your product and share their experience with others. This kind of engagement can amplify your reach beyond the event itself.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Follow_Up_and_Keep_the_Momentum_Going\"><\/span><span style=\"font-weight: 400;\">Follow Up and Keep the Momentum Going<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Your work doesn&#8217;t stop once the event ends, and guests start heading out. Following up is really important if you want to turn interest into long-term engagement or sales.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Reach out to attendees with thank-you messages, helpful resources, or recorded sessions from the event. This keeps your product on their minds and reinforces what you were communicating. You can also share follow-up content that positions your solution among the <\/span><a href=\"https:\/\/botsify.com\/blog\/best-ai-agents\/\"><span style=\"font-weight: 400;\">best AI agents<\/span><\/a><span style=\"font-weight: 400;\"> available, helping potential customers better understand its value compared to other tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also <\/span><a href=\"https:\/\/www.forbes.com\/councils\/forbestechcouncil\/2026\/03\/12\/rethinking-customer-feedback-collection-in-the-digital-age-with-qr-codes\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">collect feedback<\/span><\/a><span style=\"font-weight: 400;\"> to see what landed well and what could be better. That kind of information is super valuable for planning future events and product launches.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Staying connected with your audience shows that you actually value their time and opinions. It also helps you build lasting relationships that go well beyond a single event.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"FAQs\"><\/span><span style=\"font-weight: 400;\">FAQs<\/span><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"How_much_does_it_cost_to_make_an_AI_product\"><\/span><span style=\"font-weight: 400;\">How much does it cost to make an AI product?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As per a DEV Community discussion, developing an AI product carries a wide range of costs, spanning anywhere from $20,000 to $2 million. The planning and research phase alone can require between $5,000 and $50,000 before a single line of code is written. Core development costs represent the largest portion of the budget, ranging from $20,000 to $800,000 based on the features and technology involved.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_are_AI_products_often_expensive\"><\/span><span style=\"font-weight: 400;\">Why are AI products often expensive?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">AI products are often expensive due to high development costs, including research, data collection, and specialized talent. Powerful computing infrastructure also adds expense. Companies invest heavily upfront, and pricing reflects these costs, along with ongoing maintenance, updates, and the value provided to users.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"Why_are_tech_companies_trying_to_integrate_AI_into_everything\"><\/span><span style=\"font-weight: 400;\">Why are tech companies trying to integrate AI into everything?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Tech companies integrate AI to improve efficiency, automate tasks, and enhance user experiences. AI can personalize services and generate insights from data quickly. It also offers a competitive advantage, helping businesses innovate faster, reduce costs, and meet growing demand for smarter digital tools.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hosting an AI product launch event requires careful planning, creativity, and attention to detail. Every element, from your audience strategy to your security setup, plays a role in shaping the final outcome. When you approach each step with intention, your event turns into an experience that people remember and talk about.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the right mindset and preparation, your AI product launch can leave a strong and lasting impression.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"AI_Agentic_Platform_For_Building_Portable_AI_Agents\"><\/span>AI Agentic Platform For Building Portable AI Agents<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Say Hello To Agentic AI That Connects With Your CRM And Even Other Agents<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/book-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book Now!<\/a><\/div>\n<\/div>\n<\/section>\n<style>.bt-blog-inline-subs-wrap {padding: 32px 50px;margin: 40px 0;height:205px;border-radius: 6px;background-image: url(\"https:\/\/bot-file-upload-eu-1.s3.eu-west-1.amazonaws.com\/templates\/images\/blog-footer-final_123310_1690802775.png\");background-size: cover;}.inline-subs-v3 h3 {text-align: center;color: white;font-size: 24px;font-weight: 500;margin:10px 0px;<br \/>}.inline-subs-v3 p, .inline-subs-v3 .inline-subs-cta {text-align: center;color: white;}.bt-blog-inline-subs-wrap .bt-glb-btn{border-style: solid;color: #ffffff;border-color: #0a5bff;background-color: #10d0a2;border-radius: 2px;padding-top: 10px;padding-right:40px;padding-bottom: 10px;padding-left: 40px;font-family: inherit;font-weight: 500;line-height: 1;}<\/style>\n","protected":false},"excerpt":{"rendered":"<p>Launching an AI product is exciting, but planning the event can feel overwhelming at first. A well-planned launch builds trust, generates buzz, and helps people &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/\"> <span class=\"screen-reader-text\">A Guide to Hosting an AI Product Launch Event<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":185,"featured_media":11635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[849],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A Guide to Hosting an AI Product Launch Event - Botsify<\/title>\n<meta name=\"description\" content=\"Planning an AI product launch? Learn how to create an engaging event that attracts attention, builds trust, and drives real results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A Guide to Hosting an AI Product Launch Event - Botsify\" \/>\n<meta property=\"og:description\" content=\"Planning an AI product launch? Learn how to create an engaging event that attracts attention, builds trust, and drives real results.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"Botsify\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/botsifyapp\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-01T11:30:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-01T11:33:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2026\/04\/A-Guide-to-Hosting-an-AI-Product-Launch-Event-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arsalan Ahmed\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arsalan Ahmed\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/\"},\"author\":{\"name\":\"Arsalan Ahmed\",\"@id\":\"https:\/\/botsify.com\/blog\/#\/schema\/person\/23c7913bb19b5a2c5c14c0bc46a1621a\"},\"headline\":\"A Guide to Hosting an AI Product Launch Event\",\"datePublished\":\"2026-04-01T11:30:21+00:00\",\"dateModified\":\"2026-04-01T11:33:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/\"},\"wordCount\":1169,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/botsify.com\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2026\/04\/A-Guide-to-Hosting-an-AI-Product-Launch-Event-scaled.jpg\",\"articleSection\":[\"Chatbot AI\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/\",\"url\":\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/\",\"name\":\"A Guide to Hosting an AI Product Launch Event - Botsify\",\"isPartOf\":{\"@id\":\"https:\/\/botsify.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/botsify.com\/blog\/ai-product-launch-event-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2026\/04\/A-Guide-to-Hosting-an-AI-Product-Launch-Event-scaled.jpg\",\"datePublished\":\"2026-04-01T11:30:21+00:00\",\"dateModified\":\"2026-04-01T11:33:19+00:00\",\"description\":\"Planning an AI product launch? 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