{"id":116,"date":"2020-02-26T20:20:11","date_gmt":"2020-02-26T20:20:11","guid":{"rendered":"https:\/\/dev.botsify.com\/blog\/?p=116"},"modified":"2023-04-26T12:43:46","modified_gmt":"2023-04-26T12:43:46","slug":"chatbot-vs-email-follow-up","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/chatbot-vs-email-follow-up\/","title":{"rendered":"Messenger Follow up Vs. Email Follow up"},"content":{"rendered":"<p>Messenger Chatbots have become a popular alternative to email follow up. Mainly because of the faster, easier and reliable source of delivering your message to the subscribers.<\/p>\n<p>On the other hand, email marketing is still the biggest and most significant way of following up on your prospects and customers.<\/p>\n<p>More than half the world\u2019s population (over 4.2 billion people) were active email users globally in 2022. By the end of 2026, that figure is projected to go over 4.7 billion. 55 percent of consumers say email is their preferred digital channel for business communication.<\/p>\n<p>There is no denying that email follow up is highly effective and does impact greatly on your sales and conversion, but\u2026<\/p>\n<p>Chatbots aren\u2019t any less!<\/p>\n<p>Facebook Messenger has more than 300,000 active chatbots &#8211; taking care of your online business to the next level.<\/p>\n<p><a href=\"https:\/\/botsify.com\/blog\/lead-generation-for-real-estate\"><strong>Learn how this real estate business generated $500K worth leads using a Messenger chatbot<\/strong><\/a><strong>.<\/strong><\/p>\n<p>Now you can streamline your entire sales and marketing processes with the help of chatbots.<\/p>\n<p>Got an angry customer\u2019s problem solved? Collect feedback from chatbots for retention.<\/p>\n<p>Want to upsell your existing customers who love your product\/service? Let your chatbot provide them updates of all the latest features, collections, offers and discounts.<\/p>\n<p>Want to promote your newly launched product? Go ahead and let your subscribers know.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_55 counter-hierarchy ez-toc-counter ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor: pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\" role=\"button\"><label for=\"item-662c1d2f2fd71\" ><span class=\"\"><span style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input aria-label=\"Toggle\" aria-label=\"item-662c1d2f2fd71\"  type=\"checkbox\" id=\"item-662c1d2f2fd71\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/chatbot-vs-email-follow-up\/#Chatbot_vs_Email_Follow_up_%E2%80%93_Who_Takes_the_Cake\" title=\"Chatbot vs. Email Follow up &#8211; Who Takes the Cake?\">Chatbot vs. Email Follow up &#8211; Who Takes the Cake?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/chatbot-vs-email-follow-up\/#Cart_Abandonment_%E2%80%93_Messenger_Chatbot\" title=\"Cart Abandonment &#8211; Messenger Chatbot\">Cart Abandonment &#8211; Messenger Chatbot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/chatbot-vs-email-follow-up\/#Open_rate_click_rate_%E2%80%93_Messenger_Chatbot\" title=\"Open rate &amp; click rate &#8211; Messenger Chatbot\">Open rate &amp; click rate &#8211; Messenger Chatbot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/chatbot-vs-email-follow-up\/#No_Spam_User-initiated_contact_%E2%80%93_Chatbot\" title=\"No Spam, User-initiated contact &#8211; Chatbot\">No Spam, User-initiated contact &#8211; Chatbot<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/chatbot-vs-email-follow-up\/#How_Chatbot_Follow-ups_on_prospects\" title=\"How Chatbot Follow-ups on prospects?\">How Chatbot Follow-ups on prospects?<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/chatbot-vs-email-follow-up\/#But_how\" title=\"But, how?\">But, how?<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"chatbotvsemail\"><span class=\"ez-toc-section\" id=\"Chatbot_vs_Email_Follow_up_%E2%80%93_Who_Takes_the_Cake\"><\/span>Chatbot vs. Email Follow up &#8211; Who Takes the Cake?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are certain parameters to judge whether email follow up is a better option or a <a href=\"https:\/\/botsify.com\/messenger-chatbot\">messenger chatbot<\/a> can take the lead.<\/p>\n<p>Or maybe both are equally useful, let\u2019s compare both in terms of their functionality and see who is the winner!.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Cart_Abandonment_%E2%80%93_Messenger_Chatbot\"><\/span>Cart Abandonment &#8211; Messenger Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Many customers oftentimes abandon shopping carts while making a purchase on your website.<\/p>\n<p>It could be because of any possible reason other than not being interested in your product or not willing to purchase at the moment.<\/p>\n<p>Whatever the reason might be it\u2019s important for you to set up a reminder for them to complete their purchase and in order to do so, a more personalized and smarter way would be to use a Messenger chatbot.<\/p>\n<p>Ask your website visitors to subscribe to your messenger bot this could be in exchange for a discount code, some special access (or anything that would intrigue them enough to subscribe to your messenger chatbot), etc.<\/p>\n<p>Once they\u2019re subscribed to your messenger bot, even if they left before completing a purchase you can <a href=\"https:\/\/www.goreminders.com\/how-to-send-appointment-reminder-texts\">setup reminders for these customers<\/a>.<\/p>\n<p>So why not just email follow up?<\/p>\n<p>Because, if the customer had simply forgotten a chatbot can remind that there\u2019s an email ready with their cart details and they can simply complete the purchase through it.<\/p>\n<p>Aaaand\u2026 if there was an issue completing the order, your chatbot will gather data from that particular customer and you can help them out personally. This will also come in handy making purchase processes smoother.<\/p>\n<p>On the flip side, you can send follow up emails to customers but the chances of them going straight to their spam\/promotion folders can be a risk of either getting ignored or taking too long that the customer loses their interest.<\/p>\n<p>However, you can use chatbots to redirect your customers to that specific <a href=\"https:\/\/www.helpdesk.com\/learn\/business-email-writing\/follow-up-email\/\">email follow up<\/a>. This will ensure a better response rate and of course, faster conversion.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Open_rate_click_rate_%E2%80%93_Messenger_Chatbot\"><\/span>Open rate &amp; click rate &#8211; Messenger Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Now this one is very interesting and thought-provoking.<\/p>\n<p>Usually, a messenger chatbot would follow up on a message sent by users who interacted with it themselves or liked the page at the very beginning.<\/p>\n<p>Thus, the messages chatbots send have a <a href=\"https:\/\/hashtagdms.com\/chatbot-marketing-vs-email-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">70-80% open rate<\/a> and a <a href=\"https:\/\/www.socialmediatoday.com\/news\/chatbots-vs-email-marketings-newest-rivalry\/529397\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">15-60% click rate<\/a>.<\/p>\n<p>Compared to email follow up, these statistics are pretty shocking, no?<\/p>\n<p>Wondering why?<\/p>\n<p>Well, email open rate across most industries on <a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">average is below 25%<\/a> and only 4% click-through rate.<\/p>\n<p>The main reason why there\u2019s such a drastic difference between the two is, chatbots have so much data available. It can improve the user experience more and more as they converse, because of machine learning.<\/p>\n<p>There are bots available out there, completely indistinguishable from that of a human support agent &#8211; unless the business wants to be transparent about it, customers can\u2019t tell a difference.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"No_Spam_User-initiated_contact_%E2%80%93_Chatbot\"><\/span>No Spam, User-initiated contact &#8211; Chatbot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The difference between email follow up and messenger chatbot open and click-rate is affected by the direct user actions.<\/p>\n<p>This includes liking and following the page, commenting on the posts, <a href=\"https:\/\/blog.scalefusion.com\/mdm-silent-installation-android-ios-apps\/\">installing the application<\/a> of that business and of course, initiating conversation in messenger themselves.<\/p>\n<p>So when a user chatbot is assigned to take follow-ups on these users, there is a higher chance of them opening the message and even clicking on any given CTAs.<\/p>\n<p>On the other hand, emails are rarely scheduled and just distributed when and where needed from a business point-of-view.<\/p>\n<p>Well, have you ever wondered why so many emails go ineffective and right into the spam folders?<\/p>\n<p>There is a very subtle difference between a spammy and user-requested content within an email follow up if you compare them side by side and there is no sure way of not ending up in the spam folders.<\/p>\n<p>However, if you want to make sure your emails aren\u2019t ignored as often, chatbots can be of help, as we discussed above.<\/p>\n<p>Enough with pitting chatbots against email follow up &#8211; we understand both these mediums are useful and important in their own ways, but let\u2019s discuss\u2026<\/p>\n<h2 id=\"followsup\"><span class=\"ez-toc-section\" id=\"How_Chatbot_Follow-ups_on_prospects\"><\/span>How Chatbot Follow-ups on prospects?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Botsify offers the auto-sequence feature for those who like to keep users in loop.<\/p>\n<ul>\n<li>Got a customer who could upgrade to your pro-plan? Setup auto-sequences to upsell them.<\/li>\n<li>Want to follow up on an abandoned cart? Ensure purchases by setting up a reminder.<\/li>\n<li>Want to encourage a prospect in taking their next step to subscribe to your platform? Auto-sequence is the answer.<\/li>\n<\/ul>\n<h3><span class=\"ez-toc-section\" id=\"But_how\"><\/span>But, how?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The auto-sequence feature can be used before, after and in the middle of any ongoing conversation with users.<\/p>\n<p>For instance if a user says hello to your messenger chatbot and leaves, you can setup a follow-up message for them which can be anything from a text, a carousel, an image, a URL, video &#8211; you get the point.<\/p>\n<p>Similarly, you can setup up reminders for form completion too &#8211; this allows you to generate more qualified leads without looking needy. Simply trigger a bot response for people who haven\u2019t given their complete information while interacting with your chatbot.<\/p>\n<figure style=\"width: 640px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ibb.co\/1KLFr94\/image4.png\" alt=\"Messenger Follow up\" width=\"640\" height=\"308\" \/><figcaption class=\"wp-caption-text\">Messenger Follow up<\/figcaption><\/figure>\n<figure style=\"width: 306px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ibb.co\/jgjGL59\/image3.png\" alt=\"Messenger Follow up\" width=\"306\" height=\"379\" \/><figcaption class=\"wp-caption-text\">Messenger Follow up<\/figcaption><\/figure>\n<p>Most importantly, you can schedule a message for people who haven\u2019t responded to you in a while.<\/p>\n<p>Like for examples send a followup consisting of your current packages\/discounts etc to never lose a potential prospect anymore.<\/p>\n<figure style=\"width: 640px\" class=\"wp-caption alignnone\"><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i.ibb.co\/hVYVkCW\/image1.png\" alt=\"Messenger Follow up\" width=\"640\" height=\"266\" \/><\/a><figcaption class=\"wp-caption-text\">Messenger Follow up<\/figcaption><\/figure>\n<p>There are so many other ways you can setup these auto-sequence messages and followup through your messenger chatbot &#8211; forget emails, start building your messenger subscriber lists to make sure faster conversions and better response rates every time!<\/p>\n<p>Messenger chatbot follow up is the new cool as it ensures a two-way communication &#8211; unlike emails, what you are telling your prospects, may never get a response.<\/p>\n<p>Chatbots are a better way of direct dialogue with prospects and customers.<\/p>\n<p>Whether they are looking for a quick resolution and support from your bot or responding to your promotional content &#8211; your chatbot users intentionally and willingly interact with your bot.<\/p>\n<p>But this doesn\u2019t entirely replace email &#8211; in fact, they can go hand in hand to improving your overall conversion rates and sales.<\/p>\n<p>What do you think?<\/p>\n<p>The <a href=\"https:\/\/html-cleaner.com\/css\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">online HTML and CSS cleaner<\/a> will take care of your dirty markup. They are free online tools.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are certain parameters to judge whether email follow up is a better option or a messenger chatbot can take the lead. Or maybe both are equally useful, let\u2019s compare both in terms of their functionality and see who wins&#8230;<\/p>\n","protected":false},"author":4,"featured_media":1701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,8,7],"tags":[],"ppma_author":[215],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Messenger Follow up Vs. Email Follow up - Botsify<\/title>\n<meta name=\"description\" content=\"Emails work leter, first your messanger chatbot do follow ups for you without dealing any spam folder. 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