{"id":110,"date":"2020-02-26T20:16:06","date_gmt":"2020-02-26T20:16:06","guid":{"rendered":"https:\/\/dev.botsify.com\/blog\/?p=110"},"modified":"2024-12-31T11:50:50","modified_gmt":"2024-12-31T11:50:50","slug":"the-secrets-to-writing-landing-pages-that-sell","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/","title":{"rendered":"The secrets to writing landing pages that sell"},"content":{"rendered":"<p>The digital marketplace is quite competitive today, so any business strives for high converting landing pages that could help to increase sales.<\/p>\n<p>Sometimes, the role of landing pages is misunderstood by marketers. That is why only 48% of them know that one landing page should be dedicated to one marketing campaign. In such a way only, they will be able to research buyers\u2019 behavior, test the time for page loading and the appropriate page lengths and positions.<\/p>\n<p>This article gives you some tips on how to make a landing page as effective as possible for increasing conversion.<\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#Landing_Pages_and_Their_Essential_Characteristics\" title=\"Landing Pages and Their Essential Characteristics\">Landing Pages and Their Essential Characteristics<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#Important_Tips_on_How_to_Create_a_Landing_Page_That_Sell\" title=\"Important Tips on How to Create a Landing Page That Sell\">Important Tips on How to Create a Landing Page That Sell<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#A_Title_Plays_a_Great_Role\" title=\"A Title Plays a Great Role\">A Title Plays a Great Role<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#The_CTA_Is_an_Efficient_Tool_for_Conversion\" title=\"The CTA Is an Efficient Tool for Conversion\">The CTA Is an Efficient Tool for Conversion<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#A_Landing_Page_Must_Be_Responsive\" title=\"A Landing Page Must Be Responsive\">A Landing Page Must Be Responsive<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#Be_Short_and_Precise\" title=\"Be Short and Precise\">Be Short and Precise<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#The_Design_Has_to_Be_Minimalist_and_Refined\" title=\"The Design Has to Be Minimalist and Refined\">The Design Has to Be Minimalist and Refined<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#A_Data_Collection_Form_Needs_to_be_Simple\" title=\"A Data Collection Form Needs to be Simple\">A Data Collection Form Needs to be Simple<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#The_Landing_Page_Should_Be_Properly_Referenced\" title=\"The Landing Page Should Be Properly Referenced\">The Landing Page Should Be Properly Referenced<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#Making_the_Best_Choice_for_Hosting_of_Landing_Pages_That_Convert\" title=\"Making the Best Choice for Hosting of Landing Pages That Convert\u00a0\">Making the Best Choice for Hosting of Landing Pages That Convert\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#The_Essential_Elements_Should_Be_Placed_on_Right_Positions\" title=\"The Essential Elements Should Be Placed on Right Positions\">The Essential Elements Should Be Placed on Right Positions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#The_Landing_Page_Should_Be_Tested\" title=\"The Landing Page Should Be Tested\">The Landing Page Should Be Tested<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/#Emphasize_a_Single_Goal\" title=\"Emphasize a Single Goal\">Emphasize a Single Goal<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 id=\"essentials\"><span class=\"ez-toc-section\" id=\"Landing_Pages_and_Their_Essential_Characteristics\"><\/span><strong>Landing Pages and Their Essential Characteristics<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The question of making improvements in the website conversion rate is essential for any business nowadays. Traditional email marketing campaigns do not work well anymore. If you want your business to grow and flourish, you are sure to <a href=\"https:\/\/elementor.com\/features\/landing-page-builder\/\">create a landing page<\/a> for your site.<\/p>\n<p>The term \u2018a landing page\u2019 is often referred to as a \u2018lead capture page\u2019 or \u2018destination page\u2019. It is an independent webpage that is created for further support of your marketing campaign.<\/p>\n<p>According to <a href=\"https:\/\/www.conversionsciences.com\/author\/bmassey\/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Brian Massey<\/a>, a founder of ConversionSciences, a landing page is a \u201csingle-minded page dead set on keeping the promise made by an ad, link, or email, and on getting the visitor to take action\u201d. These three criteria (a single idea, keeping the promise, and taking action) should be considered while creating a landing page.<\/p>\n<p>When you start any promotional campaign, you <a href=\"https:\/\/www.visme.co\/newsletter-maker\/\">create a newsletter<\/a>, sponsored link, or <a href=\"https:\/\/www.befunky.com\/features\/banner-maker\/\">advertising banner<\/a> on some search engine. A visitor clicks on one of such links and gets to your company\u2019s landing page. The main goal of any landing is to convince a visitor to take action. For example, the mattress brand <a href=\"https:\/\/casper.com\/\">Casper<\/a> asks users to \u2018Shop Now\u2019.<\/p>\n<p><a href=\"#\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone\" src=\"https:\/\/i.imgur.com\/bWn8yIB.jpg\" alt=\"casper\" width=\"1425\" height=\"1034\" \/><\/a><\/p>\n<p>So, which other types of actions are expected? They are, for example:<\/p>\n<p>&#8211; registration for a newsletter;<br \/>\n&#8211; set-up of an online account;<br \/>\n&#8211; registration for a webinar;<br \/>\n&#8211; buying a service or product;<br \/>\n&#8211; a white book download;<br \/>\n&#8211; request for a quote;<br \/>\n&#8211; online demo version request.<\/p>\n<h2 id=\"selling\"><span class=\"ez-toc-section\" id=\"Important_Tips_on_How_to_Create_a_Landing_Page_That_Sell\"><\/span><strong>Important Tips on How to Create a Landing Page That Sell<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3><span class=\"ez-toc-section\" id=\"A_Title_Plays_a_Great_Role\"><\/span><strong>A Title Plays a Great Role<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The title is the first point a visitor comes across, and it helps to decide whether to continue reading. As a rule, a visitor sees the title after clicking on the link to your campaign. It means that the title should correspond to the campaign goals. It has to catch the eye and draw one\u2019s attention using simple and straightforward keywords.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_CTA_Is_an_Efficient_Tool_for_Conversion\"><\/span><strong>The CTA Is an Efficient Tool for Conversion<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The CTA (call-to-action) button is decisive for any landing page. The colors must be contrasting and words \u2013 convincing. The position and image must be clear and intuitively understandable.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Landing_Page_Must_Be_Responsive\"><\/span><strong>A Landing Page Must Be Responsive<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Since most potential customers nowadays are using mobiles while looking for products and services, make sure that your landing page is optimized for any device (including PCs, tablets, or smartphones).<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Be_Short_and_Precise\"><\/span><strong>Be Short and Precise<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Long descriptions do not work anymore. Try to get immediately to the point and use convincing words describing the benefits. Add any supportive elements like labels, <a href=\"https:\/\/certifier.me\/blog\/make-own-certificate-in-5-easy-steps\">certificates<\/a>, customer testimonials, and so forth.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Design_Has_to_Be_Minimalist_and_Refined\"><\/span><strong>The Design Has to Be Minimalist and Refined<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Remember that every element of your <a href=\"https:\/\/www.apexure.com\/blog\/landing-page-design-inspiration-ideas-proven-to-convert\">landing page design<\/a> should be aimed at conversion. Any visual tool like a GIF, video, or photo can become a powerful push for your potential clients. You could even go much further and add interactive elements to your landing pages like <a href=\"https:\/\/landingi.com\/blog\/increase-conversions-of-your-product-pages\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">3D product views or comparison tables<\/a>. Do not include anything that could distract the visitors from the main idea of the landing page. For this reason, adding a navigation menu here is not the best option.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"A_Data_Collection_Form_Needs_to_be_Simple\"><\/span><strong>A Data Collection Form Needs to be Simple<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you want to classify your leads and collect some data about your potential clients and their requests, a special form to fill out is very helpful. Do not make it too complicated because visitors will be discouraged from filling it out and taking further actions.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Landing_Page_Should_Be_Properly_Referenced\"><\/span><strong>The Landing Page Should Be Properly Referenced<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Do not forget about SEO optimization of the text for your landing page. Such natural referencing will help to generate more traffic.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Making_the_Best_Choice_for_Hosting_of_Landing_Pages_That_Convert\"><\/span><strong>Making the Best Choice for Hosting of Landing Pages That Convert\u00a0<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Think about where to host your landing page. You can either use your current CMS, specialized landing page providers like Leadpages and Kartra or simply your newsletter service (both <a href=\"https:\/\/www.emailtooltester.com\/en\/blog\/free-landing-page\/\">Mailerlite and Mailchimp<\/a> have free landing page tools, for example). There are many options nowadays, so look at any of them that you can afford.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Essential_Elements_Should_Be_Placed_on_Right_Positions\"><\/span><strong>The Essential Elements Should Be Placed on Right Positions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>It\u2019s not a secret that Internet users do not like scrolling when they are looking for something. Place the most important elements (for example, a title, user benefits, a form to complete, and CTA) above the float line.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"The_Landing_Page_Should_Be_Tested\"><\/span><strong>The Landing Page Should Be Tested<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Everyone knows that email campaigns and their possible results have always been tested. The same idea can be applied to landing pages. Use the A\/B testing to decide which version would work better for generating leads. Statistics will show what kind of title, CTA, photos, or videos will turn out to be the most beneficial ones.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Emphasize_a_Single_Goal\"><\/span><strong>Emphasize a Single Goal<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>In short, if you want to get maximum results from your <a href=\"https:\/\/www.mailmunch.com\/landing-pages\">landing page<\/a>, remember that it should be created for only one specific campaign and be focused on one goal.<\/p>\n<p>Now, you have some important tips and keys to significantly increase your website conversion rate. Do not wait long to start boosting sales.<\/p>\n<p>Remember that landing pages are not static or boring anymore. Use the right <a href=\"https:\/\/kubiobuilder.com\/\">WordPress website builder<\/a> like Kubio, or <a href=\"http:\/\/www.webwave.me\/\">drag-and-drop website builders<\/a> and you will be able to make these pages as attractive and interactive as possible. You can use <a href=\"https:\/\/www.tagalys.com\/products\/e-commerce-product-listing-pages\/?utm_source=BS&amp;utm_medium=Blog_BL&amp;utm_campaign=TopSW\" target=\"_blank\" rel=\"noopener noreferrer\">tools to merchandise<\/a> your pages according to your business goals\/requirements. The best practices of personalization will help you to engage your visitors. And you know now which elements to optimize to get the best possible results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sometimes, the role of landing pages is misunderstood by marketers. That is why only 48% of them know that one landing page should be dedicated to one marketing campaign. In such a way only, they will be able to research buyers\u2019 behavior, test the time fo<\/p>\n","protected":false},"author":13,"featured_media":111,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[73],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The secrets to writing landing pages that sell<\/title>\n<meta name=\"description\" content=\"To create high engagements and boost your sales, modify your landing pages with super-active tools to optimize your conversion rate.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/botsify.com\/blog\/the-secrets-to-writing-landing-pages-that-sell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" 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