{"id":104,"date":"2020-02-26T20:11:54","date_gmt":"2020-02-26T20:11:54","guid":{"rendered":"https:\/\/dev.botsify.com\/blog\/?p=104"},"modified":"2024-02-23T12:55:52","modified_gmt":"2024-02-23T12:55:52","slug":"real-estate-leads","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/real-estate-leads\/","title":{"rendered":"Generate $500K Real Estate Leads in 3 Months Using Botsify"},"content":{"rendered":"

You must have read tons of guides about lead generation, website traffic, email open rate and none of them talk about the real stuff\u2026\u00a0 Conversions!<\/strong><\/p>\n

But today, you will not be disappointed as this strategy successfully helped generate amazing real estate lead magnets for a number of customers and one of them is Action Realty.<\/p>\n

In this guide, I will be covering a bullet-proof strategy on how to get real estate leads without losing your sleep over it. So if you have been bitten over and over again by useless articles it\u2019s time to read something useful and result-driven.<\/p>\n

Here\u2019s what we were able to achieve for Action Realty with our chatbot-driven real estate leads strategy:<\/strong><\/p>\n


\n<\/strong>\"chatbot<\/p>\n

But wait, if you\u2019re not from the same industry, real estate lead generation works pretty much the same it works for any other industry so if you are not a realtor don\u2019t worry, this is going to be just as useful to your business too.<\/p>\n

And of course, to all our dear real estate marketers\/business owners – read it, bookmark it, (frame it may be, jk), share it with your team and most importantly, start practicing it!<\/p>\n

So without boring you with long intros here are the 5 key things<\/strong> I will be covering that can effectively enable you to generate real estate leads:<\/p>\n

1. How we worked to help this real estate client to get $500k worth of free leads<\/strong> through chatbots. (You can take this as a lead generation example<\/a> for any business though).
\n2. Why real estate lead generation through chatbots will be global in the future?
\n3. How you can design and create amazing lead-magnets for any industry.
\n4. A quick look at this real estate leads strategy.
\n5. Some cool tips and tricks to generate more free leads and improve customer acquisition<\/a>.<\/p>\n

Start generating leads today<\/a><\/p>\n

\"a<\/p>\n

Action Realty, a 15-year old real estate agency, was looking for a way to get into the realtors\u2019 digital market but kept struggling for the last 2 years but was unable to find its place among the overwhelming crowd of top-notch companies already ruling the internet.<\/p>\n

Even after trying out several advertising strategies it managed to get just 50 leads in a 3-month period which cost them nearly \u2153 of their total earnings off of their real estate lead generation campaigns. Which, in my humble opinion is pretty damn expensive<\/em>!<\/p>\n

Keeping their ROI from online spendings in view, they decided to opt for an automated chat service<\/a> to take care of their website and social media marketing<\/a>. When they were doing the research they found out \u201cBotsify\u201d one of the most popular chatbot building platforms<\/a> and we were lucky enough to get this email from their Sales Agent Molly:<\/p>\n

\"the<\/p>\n

Now that you have come this far reading, I am guessing you are interested in knowing more. But before I get you into this real estate leads strategy,<\/p>\n

Let\u2019s have a quick look at the overall strategy blueprint that generated 4500+ real estate leads in just 3 months.<\/strong><\/p>\n

\"real<\/p>\n

Inforgraphic maker<\/a><\/p>\n

\n
\n

Table of Contents<\/p>\n

  • Phase 1 – Target Existing Users to Try the Bot & Share with others<\/a><\/li>
  • Phase 2 – Ads and Engagement<\/a><\/li>
  • Phase 3 – Website Traffic to Chatbot User<\/a>
    • Let\u2019s recap Phase 1.<\/a><\/li><\/ul><\/li>
    • Final Phase – The Comments\u2026<\/a><\/li><\/ul><\/nav><\/div>\n

      <\/span>Phase 1 – Target Existing Users to Try the Bot & Share with others<\/span><\/h2>\n

      For the first phase, we decided that we would build a chatbot which generates engagement <\/a>between their past customers and send out the email marketing<\/a> sequence to list they already had.<\/p>\n

      This was to see if our chatbot is good enough to capture their attention & it can make them share the real estate listings in their circles for a quick commission. Also, we would be able to test that without spending a DIME ?<\/p>\n

      The first step to real estate lead generation or any other strategy consists of a number of trial and error and we were in the same situation.<\/p>\n

      The scope of their chatbot was limited as well so we started off by creating a messenger chatbot first to see how their Facebook audience will respond to it. We integrated a chatbot to Facebook<\/a> to engage the existing clients and send an email blast to a list of 19,249.<\/p>\n

      \"<\/p>\n

      We basically set up a referral program for existing subscribers on the list and asked them to click on the link provided. This link will redirect the user to our chatbot where they will see a bot message to share the listings with real estate images of \u201cfor sale<\/a>\u201d properties using the Facebook share option.<\/p>\n

      \"real<\/p>\n

      On each deal closing, we will be giving them a 1% let’s say one property was $100,000 dollars which directly converts to $1,000 dollars commission! Which was to ensure that more and more people will do it willingly.<\/p>\n

      EASY MONEY RIGHT? Here\u2019s what the stats showed us:<\/p>\n

      4220 people opened the email, 2110 clicked on the link and out of which 780 shared the bot message with at least 5 people each resulting in around 3500+ shares<\/p>\n

      \"email<\/p>\n

      Guess what? The viral effect didn\u2019t end there\u2026People who received the message shared it further and this way, we managed to generate 2083 free leads! And these were real people, interested in real estate quotes and listings.<\/p>\n