{"id":10140,"date":"2025-01-30T10:47:22","date_gmt":"2025-01-30T10:47:22","guid":{"rendered":"https:\/\/botsify.com\/blog\/?p=10140"},"modified":"2025-03-19T11:46:59","modified_gmt":"2025-03-19T11:46:59","slug":"ensuring-customer-service-with-the-fccs-new-consent-rules","status":"publish","type":"post","link":"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/","title":{"rendered":"How Customer Service Can Stay Compliant with the FCC\u2019s New 1:1 Consent Rules"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Never have the <\/span><span style=\"font-weight: 400;\">TCPA consent management<\/span><span style=\"font-weight: 400;\"> strategies changed as dramatically as they are changing now with customer service. Scheduled for 27 January 2025, the FCC\u2019s TCPA update is forcing call and contact centers to revamp their consent collection, call recording, and sharing practices, a big deal for companies generating leads through ATDS calls and robotic texts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But there\u2019s also a silver lining: call centers that are relying on legitimate lead acquisition practices \u2013 affiliates, advertisers, affiliate networks, and performance marketers \u2013 are getting a chance to win audiences from non-compliant competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The FCC update might be the best thing to happen to your business \u2013 just be ready for a compliance management overhaul.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10144\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/01\/call-me-hello-png.gif\" alt=\"Customer Service\" width=\"600\" height=\"600\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/giphy.com\/gifs\/benjamins-benjammins-ben-jammins-mN2WnyNShYXrziVZtg\" rel=\"nofollow\"><span style=\"font-weight: 400;\">GIPHY<\/span><\/a><\/p>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_69_1 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title ez-toc-toggle\" style=\"cursor:pointer\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #fee22e;color:#fee22e\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #fee22e;color:#fee22e\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#FCC_One-to-One_Consent_Rule_Update_in_a_Nutshell\" title=\"FCC One-to-One Consent Rule Update in a Nutshell\">FCC One-to-One Consent Rule Update in a Nutshell<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#FCC_One-to-One_Consent_Compliance_Practices_for_Call_Centers\" title=\"FCC One-to-One Consent Compliance Practices for Call Centers\">FCC One-to-One Consent Compliance Practices for Call Centers<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#1_Consent_Management_Software\" title=\"#1. Consent Management Software\">#1. Consent Management Software<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#2_FCC-Compliant_Lead_Generation_Forms\" title=\"#2. FCC-Compliant Lead Generation Forms\">#2. FCC-Compliant Lead Generation Forms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#3_DNC_List_and_Opt-Out_Management\" title=\"#3. DNC List and Opt-Out Management\">#3. DNC List and Opt-Out Management<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#4_Verbal_Consent_Collection\" title=\"#4. Verbal Consent Collection\">#4. Verbal Consent Collection<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#5_Storing_and_Transferring_Consent_Records\" title=\"#5. Storing and Transferring Consent Records\">#5. Storing and Transferring Consent Records<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#6_Consent_Preferences_and_Consent_Revocation\" title=\"#6. Consent Preferences and Consent Revocation\">#6. Consent Preferences and Consent Revocation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#Generate_More_Leads_With_Website_Messenger_Chatbots\" title=\"Generate More Leads With Website &amp; Messenger Chatbots\">Generate More Leads With Website &amp; Messenger Chatbots<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#7_Topical_Relevance\" title=\"#7. Topical Relevance\">#7. Topical Relevance<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#How_Call-Reliant_Businesses_Can_Come_on_Top_in_the_Post-FCC_Landscape\" title=\"How Call-Reliant Businesses Can Come on Top in the Post-FCC Landscape\">How Call-Reliant Businesses Can Come on Top in the Post-FCC Landscape<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#How_To_Ensure_Ironclad_Customer_Service_Compliance_in_2025\" title=\"How To Ensure Ironclad Customer Service Compliance in 2025\">How To Ensure Ironclad Customer Service Compliance in 2025<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#Frequently_Asked_Questions\" title=\"Frequently Asked Questions\">Frequently Asked Questions<\/a><ul class='ez-toc-list-level-5' ><li class='ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#What_is_the_FCC_one-to-one_consent_update\" title=\"What is the FCC one-to-one consent update?\">What is the FCC one-to-one consent update?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#What_is_one-party_consent\" title=\"What is one-party consent?\">What is one-party consent?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#Who_is_enforcing_call_center_compliance_standards_in_the_United_States\" title=\"Who is enforcing call center compliance standards in the United States?\">Who is enforcing call center compliance standards in the United States?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-5'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#What_are_the_best_consent_and_preference_management_practices_for_call_centers\" title=\"What are the best consent and preference management practices for call centers?\">What are the best consent and preference management practices for call centers?<\/a><\/li><\/ul><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/#Are_You_Ready_To_SkyRocket_Your_Business_With_Our_AI_Chatbots\" title=\"Are You Ready To SkyRocket Your Business With Our AI Chatbots\">Are You Ready To SkyRocket Your Business With Our AI Chatbots<\/a><\/li><\/ul><\/nav><\/div>\n<h3><span class=\"ez-toc-section\" id=\"FCC_One-to-One_Consent_Rule_Update_in_a_Nutshell\"><\/span><strong>FCC One-to-One Consent Rule Update in a Nutshell<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">The history of consent management in the United States dates back to 1934, when the federal government amended the Communications Act to protect consumers from telemarketing calls, laying the foundation for the modern consent management landscape.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">let\u2019s uncover everything you should know to generate more calls in the post-TCPA-update era, from consent acquisition to <\/span><a href=\"https:\/\/phonexa.com\/blog\/fcc-call-recordings-compliance\/\"><span style=\"font-weight: 400;\">legal call recording<\/span><\/a><span style=\"font-weight: 400;\"> to opt-out management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Communications Act of 1934 has been known as the Telephone Consumer Protection Act (TCPA) since 1991, and the consent management rules have changed several times as new marketing technologies appeared and data usage issues arose.<\/span><\/p>\n<p>The TCPA update, coming on January 27, 2025, continues the federal line at protecting consumers from marketing calls and allowing them to choose what communications they want to authorize. This change also impacts customer service interactions, ensuring businesses obtain clear consent before engaging with consumers. If lead generators could previously share consumer data with any number of companies after receiving one general consent, now they must obtain individual consent from every business that is placed on a lead generation form.<\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe close the lead generator loophole by prohibiting lead generators, texters, and callers from using a single consumer consent to inundate consumers with unwanted texts and calls when consumers visit comparison shopping websites.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Long story short, every call center that makes outbound phone calls must ensure they\u2019ve gotten consent from the caller. And if they\u2019re buying a phone call, they must possess the consent record transferred from the lead generator or whoever sells the call.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"FCC_One-to-One_Consent_Compliance_Practices_for_Call_Centers\"><\/span><strong>FCC One-to-One Consent Compliance Practices for Call Centers<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<h4><span class=\"ez-toc-section\" id=\"1_Consent_Management_Software\"><\/span><strong>#1. Consent Management Software<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">From collecting <\/span><a href=\"https:\/\/phonexa.uk\/blog\/how-location-based-call-tracking-works\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">privacy-compliant location data<\/span><\/a><span style=\"font-weight: 400;\"> to authorizing marketing communications in the new customer service compliance era, call centers have to ensure they collect consent timely and accurately and without breaches of privacy rights.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The easiest way to ensure FCC one-to-one consent is by having compliant software.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The good news is that you can rent cloud-based consent-ready lead tracking and distribution software at only a few hundred dollars a month and pave an optimal conversion path for every caller while always being on the legal side of the fence.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10141\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/01\/Visualization-of-call-lead-distribution.png\" alt=\"Visualization of call lead distribution\" width=\"512\" height=\"325\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/01\/Visualization-of-call-lead-distribution.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/01\/Visualization-of-call-lead-distribution-300x190.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">For example, Phonexa, a cloud-based performance marketing software provider, offers an eight-in-one lead tracking and distribution software bundle that helps call centers with outbound and inbound phone calls in bulk while staying FCC and TCPA-compliant.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"2_FCC-Compliant_Lead_Generation_Forms\"><\/span><strong>#2. FCC-Compliant Lead Generation Forms<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Now that individual consent is required, lead generators must include every advertiser they\u2019re asking consent for on a lead generation form and also specify the types of communication they are asking to authorize, such as robocalls, SMS, email messages, etc. This ensures greater transparency and improves customer service by allowing consumers to have more control over their interactions.<\/p>\n<p><span style=\"font-weight: 400;\">You can do all of that with FCC-compliant lead gen forms.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In practice, this boils down to using specific consent language on a form \u2013 generic consent language or custom consent language.<\/span><\/p>\n<p><b>Here\u2019s an example of a generic consent language on a lead generation form:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10142\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/01\/Generic-consent-language-example.png\" alt=\"Generic consent language example\" width=\"512\" height=\"496\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/01\/Generic-consent-language-example.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/01\/Generic-consent-language-example-300x291.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Generic consent language can be used when the selection includes homogeneous brands (for example, all brands selling solar panels) that are asking to authorize the same marketing communications (for example, all brands are authorizing marketing calls).<\/span><\/p>\n<p><b>Here\u2019s an example of a custom consent language on a lead generation form:<\/b><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-10143\" src=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/01\/Custom-consent-language-example.png\" alt=\"Custom consent language example\" width=\"512\" height=\"415\" srcset=\"https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/01\/Custom-consent-language-example.png 512w, https:\/\/botsify.com\/blog\/wp-content\/uploads\/2025\/01\/Custom-consent-language-example-300x243.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">If the selection includes heterogeneous brands, or the included brands are requesting different types of consent, then customer consent language must be used so customers know what communications they authorize with what company.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"3_DNC_List_and_Opt-Out_Management\"><\/span><strong>#3. DNC List and Opt-Out Management<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Respecting the numbers in the national Do-Not-Call Registry is another crucial <a href=\"https:\/\/botsify.com\">customer service<\/a> compliance practice for call centers. You should check the inbound phone calls against the DNC Registry every 31 days and remove registered numbers from your marketing list. The same applies to text messages, which are now also covered by the DNC registry.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, you should provide consumers with easy opt-out mechanisms and ensure you do not contact them after they\u2019ve opted out. Opt-out requests must be honored immediately, so you cannot make calls once a consumer requests to stop the communication and must store internal DNC requests for at least 5 years.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"4_Verbal_Consent_Collection\"><\/span><strong>#4. Verbal Consent Collection<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">You can set up your IVR to collect verbal consent before processing the call. For callers who refuse to give consent, you must ensure no consent-requiring practices are applied.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"5_Storing_and_Transferring_Consent_Records\"><\/span><strong>#5. Storing and Transferring Consent Records<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Consent record-keeping is another essential practice under the new TCPA regulations. Not only should the consent be recorded, but it should contain details like who gave the consent and when, how, and why it was obtained or revoked. The consent record must be stored for at least 4 years.<\/span><\/p>\n<p>Lead generators must ensure data security and integrity during consent transfer by using secure transfer protocols, transferring the minimum necessary data, and using up-to-date encryption. These measures not only protect consumer information but also enhance customer service by fostering trust and transparency in communications.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"6_Consent_Preferences_and_Consent_Revocation\"><\/span><strong>#6. Consent Preferences and Consent Revocation<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Another essential customer service compliance practice is ensuring a caller is flexible with the type of consent they grant or revoke. For example, a caller may want to authorize phone calls while prohibiting SMS messages and emails, and you should provide them with such flexibility.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Generate_More_Leads_With_Website_Messenger_Chatbots\"><\/span>Generate More Leads With Website &amp; Messenger Chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Gather quality leads on autopilot and 10x your ROI with automated chats<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/register\" target=\"_blank\" rel=\"noopener noreferrer\">Create Now!<\/a><\/div>\n<\/div>\n<\/section>\n<h4><span class=\"ez-toc-section\" id=\"7_Topical_Relevance\"><\/span><strong>#7. Topical Relevance<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><span style=\"font-weight: 400;\">Last but not least, the companies, products, or services represented on a lead generation form must match the website&#8217;s topic. If your website is about auto insurance, promoting companies selling solar panels might lead to non-compliance.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">\u201cWe also require that the consent must be in response to a clear and conspicuous disclosure to the consumer and that the content of the ensuing robotexts and robocalls must be logically and topically associated with the website where the consumer gave consent.\u201d<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">But then again, since the clear definition of \u201clogical and topical\u201d association isn\u2019t given, it\u2019s up to everyone\u2019s interpretation. For example, promoting home insurance providers on a car insurance website might make sense since auto and home insurance oftentimes come in a bundle.<\/span><\/p>\n<h3><span class=\"ez-toc-section\" id=\"How_Call-Reliant_Businesses_Can_Come_on_Top_in_the_Post-FCC_Landscape\"><\/span><strong>How Call-Reliant Businesses Can Come on Top in the Post-FCC Landscape<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<table>\n<tbody>\n<tr>\n<td><b>Maximizing the Caller\u2019s Lifetime Value (CLV)<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Since call volumes are likely to drop, call centers and businesses might have to focus on nurturing and retention, trying to convert callers into repeat consumers and possibly even brand advocates.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the other hand, the quality of phone calls is expected to improve. As a result, generating phone call leads will remain profitable, with legitimate businesses receiving their fair share of the market.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Doubling Down on Inbound Phone Calls<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Since inbound phone calls usually don\u2019t require consent, it might make sense to try and generate more consumer calls. Overall, you get more freedom when processing inbound calls than outbound calls.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Shifting Focus to Organic Lead Acquisition<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Businesses relying on ATDS calls and texts might consider shifting towards organic lead acquisition that goes beyond generating inbound phone calls, such as SEO.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Improving BOFU marketing<\/b><\/td>\n<td><span style=\"font-weight: 400;\">With calls growing in value, it\u2019s quite reasonable to bring your BoFu marketing strategies to perfection so you can convert most of your outbound and inbound calls. For example, you can implement lead scoring and develop data-driven distribution strategies for inbound calls.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Separate Consent for Joint Ventures<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Each company in a joint venture must now receive separate consent before initiating marketing contact with a consumer. Sharing consent between joint venture partners is prohibited.<\/span><\/td>\n<\/tr>\n<tr>\n<td><b>Increasing the Price Per Lead<\/b><\/td>\n<td><span style=\"font-weight: 400;\">Naturally, companies selling leads can now get more for their leads as long as they stick to the best customer service compliance practices, including collecting, storing, and transferring consent.<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3><span class=\"ez-toc-section\" id=\"How_To_Ensure_Ironclad_Customer_Service_Compliance_in_2025\"><\/span><strong>How To Ensure Ironclad Customer Service Compliance in 2025<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Call center compliance is a big deal in 2025, but it\u2019s also an opportunity to win calls that previously belonged to your competitors. And you can do it pretty easily \u2013 just ensure your call center is equipped with FCC-compliant software and you only process interested callers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For inbound phone calls, make sure whoever generated the call has obtained consent for the marketing communication you\u2019re using. If you\u2019re driving calls through affiliate marketing, choose a network that has already proved successful in the new one-to-one-consent environment.<\/span><\/p>\n<h4><span class=\"ez-toc-section\" id=\"Frequently_Asked_Questions\"><\/span><strong>Frequently Asked Questions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<h5><span class=\"ez-toc-section\" id=\"What_is_the_FCC_one-to-one_consent_update\"><\/span><span style=\"font-weight: 400;\">What is the FCC one-to-one consent update?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">The FCC one-to-one consent update \u2013 the update to the Telephone Consumer Protection Act (TCPA) \u2013 is coming into force on January 27, 2025, to oblige businesses to obtain prior express written consent before sending marketing messages to consumers. The update is designed to protect consumers from unsolicited robotic texts and calls.<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"What_is_one-party_consent\"><\/span><span style=\"font-weight: 400;\">What is one-party consent?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">One-party consent is when only one party involved in communication must provide consent, as opposed to two-party consent, when both parties are required to provide consent. In some states, one-party consent is enough, whereas in other states, two-party consent is required.<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"Who_is_enforcing_call_center_compliance_standards_in_the_United_States\"><\/span><span style=\"font-weight: 400;\">Who is enforcing call center compliance standards in the United States?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Call center compliance standards in the United States are enforced by the Federal Trade Commission (FTC), the Federal Communications Commission (FCC), and state-level consumer protection laws and regulations like, for example, <\/span><a href=\"https:\/\/www.compliancepoint.com\/marketing-compliance\/state-do-not-call-lists\/\" rel=\"nofollow\"><span style=\"font-weight: 400;\">state-specific Do Not Call (DNC)<\/span><\/a><span style=\"font-weight: 400;\"> lists.<\/span><\/p>\n<h5><span class=\"ez-toc-section\" id=\"What_are_the_best_consent_and_preference_management_practices_for_call_centers\"><\/span><span style=\"font-weight: 400;\">What are the best consent and preference management practices for call centers?<\/span><span class=\"ez-toc-section-end\"><\/span><\/h5>\n<p><span style=\"font-weight: 400;\">The best consent and preference management practices for call centers include, first of all, a clear consent mechanism, when consumers are aware of what types of marketing communications they authorize and how their personal data is going to be used by the company.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The other vital compliance practices are keeping and transferring consent records for compliance audits \u2013 for example, affiliates transfer compliance records to the advertisers that buy their traffic) \u2013 and providing opt-out options so consumers can easily unsubscribe from marketing contacts.<\/span><\/p>\n<section class=\"bt-blog-inline-subs-wrap\">\n<div class=\"bt-blog-inline-subs-inr inline-subs-v3\">\n<h3><span class=\"ez-toc-section\" id=\"Are_You_Ready_To_SkyRocket_Your_Business_With_Our_AI_Chatbots\"><\/span>Are You Ready To SkyRocket Your Business With Our AI Chatbots<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Click The Button Below And Gather Quality Leads With Botsify<\/p>\n<div class=\"inline-subs-cta\"><a class=\"bt-glb-btn\" href=\"\/book-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book Now!<\/a><\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Never have the TCPA consent management strategies changed as dramatically as they are changing now with customer service. Scheduled for 27 January 2025, the FCC\u2019s &hellip;<\/p>\n<p class=\"read-more\"> <a class=\"\" href=\"https:\/\/botsify.com\/blog\/ensuring-customer-service-with-the-fccs-new-consent-rules\/\"> <span class=\"screen-reader-text\">How Customer Service Can Stay Compliant with the FCC\u2019s New 1:1 Consent Rules<\/span> Read More \u00bb<\/a><\/p>\n","protected":false},"author":185,"featured_media":10145,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ensuring customer service with the FCC\u2019s new 1:1 consent rules<\/title>\n<meta name=\"description\" content=\"Ensure compliance and enhance customer service with the FCC\u2019s new 1:1 consent rules. 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