SEO analysis

How To Do SEO Competitor Analysis In 2022

SEO is a great marketing strategy. New websites and businesses grow every day, and two-thirds of all clicks come from the top five search engines like Google.

High-quality content, a solid SEO strategy, and technical SEO do not guarantee that your website will receive the attention it deserves. The sad truth is that more than 90% of websites don’t get search traffic from Google. The competition is fierce.

What’s going on here? Who gets the traffic that you don’t have, and why? Your competitors, of course. Whatever your business is, you have competition; and maybe they will do the same as you. Perhaps they’re doing well, or they’re already doing it, or they’re doing something new and unexpected.


This is where competitive research comes in. It would be best to learn free SEO strategies related to competitor analysis. Here’s everything you need to know.

What is competitive analysis for SEO?

SEO competition analysis involves analyzing your SEO competitors’ links, keywords, content, and scope to mechanically integrate the most successful elements of these tactics into your SEO strategy.

Instead of guessing which keywords to use, creating content, or generating backlinks, you can look at what is working for others and build on that success.

Think of a real example: imagine you run a store – one of three competing stores in the city. Your customers are interested, but you know they’re visiting other stores because you can’t buy everything in one place. So you travel to gather information about your competitors.

Visit other stores to see what popular products they offer. By offering these items on your own, or even better, you are helping your customers travel less and get more.

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Why is Competitor Analysis so Important in SEO?

The competition analysis process gives you all the important information about your competitors at your fingertips. You will find the information about basic SEO tactics to see if the same methods work for you.

There may be many SEO-related issues in your niche that you may not know competing analysis is unraveling.

Thorough research of your competitors will give you the competitive intelligence you need to identify opportunities in your SEO strategy that can give your competitors the chance to intimidate you.

You can’t always be sure of the effectiveness of your link plan. It would be best to do good keyword research to determine your linking strategy and look at useful links that your competitors use to get high rankings.

You can also access relevant keywords in your niche. You can further evaluate the competitiveness of each keyword.

Here are some important reasons you should always review your competitor’s SEO. You know this is critical to the success of your overall SEO plan.

5 Step Guide to do SEO Competitor Analysis

Step 1. Identifying Competitors

Before you do anything else with your business, you must first know your enemies. These are companies that compete with your brand for your best information. Make a list of as many competitors as possible.

This is a good starting point for your analysis. The next step is to google. Google has all the information you need about your competitors. Submit keywords, products, or services related to your brand in Google’s search results and carefully evaluate the results.

Add additional testimonials to your company ranking based on terms specific to your brand.

Step 2. Competitor Keyword Analysis

Competitive keyword research consists of three important elements related to examining the difficulty of competing with competitors in determining the ranking of specific keywords.

Identify keywords that you and your competitors may overlook. Identify the keywords that categorize your competitors, not you.

Once you’ve identified high-quality pages for your keyword, you should focus on those pages and analyze the key factors associated with them (such as content management and internet marketing).

Step 3. Conduct Page Analysis

The next step is to look at competing websites and their top pages. Listen carefully to the content and keywords and how they work together.

Another name is Keyword Gap Analysis. You want to find keywords that your competitors rate but don’t. And you can create a plan that allows you to rank better than your competitors.

Once you have a list of keywords related to your business, you can create pages to focus on categorizing them. You can also update some old pages by adding new words, but be careful not to weaken their focus.

You can also track backlinks from your competitors by performing competitive backlink analysis. See the number of backlinks, the ownership of the links on your site, and the importance of the backlinks.

Knowing which websites link to their content and how it affects their status, status, and authority can get valuable information about how the plan works. 

Step 4. Assessment of their backlink profiles

Backlinks continue to be the priority that Google takes when crawling a website. Your fight for a qualifying position increases when competitors have a strong relationship statement.

Therefore, you need to strengthen your backlinks profile. To simplify the process and comply with relevant backlink standards, it’s important to properly research your competing company’s existing backlinks.

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Step 5. Execute a Content Plan & Track your Progress 

After you have gathered the relevant information, you can compile a competition analysis report. The next step is to develop an SEO policy based on this report.

First, create and maintain a list of internal ideas or keywords. After that, you need to implement a usage plan and link to external websites as required.

Once your business plan has been implemented, and you have published a new one and are happy with the old one, you need to know if your goal is paying off.

Perform regular keyword research and generate detailed SEO competitor reports with tools such as Databox or some of its alternatives. You can explore any metrics you think are important, but page traffic, landing page rankings, and others are good starters.


SEO competitive analysis gives companies a realistic view of where they are competing. Once you fully understand your competitors, you can focus on these features for the best results.

There is a saying: “Keep your friends close, and your enemies closer.” This is true not only in life but also in SEO. You can do this with the full knowledge of your competitors. Once you know where your competitors are on top of you, you can create your business plan by refining your SEO plan.


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